By Susan Stern
(Omaha, NE) — Stern PR Omaha’s Susan Stern offers tips on how business should deal with negative reviews online. Stay calm, act professional, respond and move on. Notes Susan, “the best advice I can give is to remember the old adage “customers are always right.” So that means, politely reply to poor online reviews in this way:
- Thank the reviewer for taking time to provide feedback
- Apologize to the reviewer, rectify problem and invite customer back if their gripe is legit
- Offer a partial or full refund if situation warrants
- Don’t reply to abusive reviewer – just ignore them, flag the complaint for removal or consultant with an attorney
- Don’t offer them an explanation or excuse
- If online reviewer is a fake, say from a competitor with a fictitious name, mention that no customer exists & invite them to call
- If online reviewer with a personal gripe opts to defame or slander, call he or she out on it. Reply professionally. Consult w/Attorney
Another suggestion. Periodically run a Google, Bing and Yahoo search for your company online, to not only keep track of what people are saying, but to reply immediately to reviews – good and bad. Adds Susan Stern, “remember to never argue with the customer. ‘Cause yes, even though we may not feel this way, as business owners, we need to embrace the doctrine to treat each customer with respect, i.e., the customer is always right…
Even when they’re wrong. 🙂
By Omaha Website Designer | Omaha SEO Pro Susan Stern
(Omaha, NE) — The single most important investment a business should make beyond a quality website and internet video commercial – is to encourage online traffic to your website home page. Known in the industry as Search Engine Optimization (SEO), it’s an integral internet marketing tool. Without a mechanism to drive traffic, you are left with nothing but a storefront. With effective SEO, would-be customers find your website when they type in keywords for your products and services. With an estimated 60% of people searching online before they make a purchase, SEO is of the utmost importance for a business to net profits.
Here you shall find the results of research by the London-based research marketing firm brightlocal.com – which demonstrates that Google’s search engine drives the most traffic. Thus, the importance of Google to website owners. Additionally, the findings show that businesses should have SEO directed to Yahoo and Bing search engines and have a Facebook presence. Finally, website owners should have what’s called backlinks or referring sites, i.e. websites or online videos that link to your business website.
Omaha Search Engine Optimization (SEO) pro Susan Stern understands the nuts & bolts of driving qualified traffic to your website. Stern PR™ helps Omaha NE business achieve top SEO ranking using a proprietary video marketing technique, organic SEO, business listings, blog writing, backlinks, social media, title/meta tags & much more! Would be customers WILL find your company online during a product/service search. Omaha business Search Engine Optimization by Stern PR™ works! Learn more. Visit the Official Stern PR Website NOW!
Contact Susan Stern of Stern PR™ for all your Omaha internet and traditional marketing needs. Stern PR™. Serious Strategy. Really!
Contact Susan Stern Now! 402-212-7489
Stern PR™ web design Omaha, Nebraska is a full service, one-person marketing firm specializing in Omaha Web Design Development, Corporate Video Production & Search Engine Optimization (SEO) in Omaha, Nebraska. Marketer Susan Stern is dedicated to streamlining your Omaha company’s overall image, making your Omaha business website look great and rank high for the search engines!
Stern PR™ Omaha offers premiere web development business services that are catered to client specifications:
- Custom Website Design
- Ecommerce Website Store
- Corporate Identity Design
- Video Internet Marketing
- Graphic Design Marketing
- Commercial Photography
- Web Hosting & Domains
Stern PR™ specializes in complete Omaha marketing services – on & offline. Stern PR™ handles it all in one person & that translates into affordability & consistency. From Omaha NE copywriting, brochures, logos, newsletters, print advertisements, radio/TV/Internet commercial production & voice-over, videography, photography, event planning & more. Omaha Marketer Susan Stern is the go-to person for all things communication.
Visit Stern PR Website Now!