What sets apart | Stern PR | Omaha website design from the rest, is easy to see. Omaha website designers tend to be technical. They are not professional copywriters nor handle broadcast Cable/TV internet video commercials NOR photography. Stern PR in Omaha handles it all. Advertising, Marketing, Public Relations & Journalism. Stern PR. Serious Strategy. Really!
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By Susan L. Stern
(Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.
Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.
What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.
Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™ in Omaha offers suggestions.
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Call Susan Stern, Stern PR™ in Omaha now to enroll in a monthly SEO plan.
About the Author: Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.
Writing for the Ear & SEO ****Susie Stern, Stern PR™ is NOT ONLY an Omaha creative writer for – traditional marketing – like brochures, news releases, journalism/PR articles, company slogans, mission statements & the like. Here in Omaha, Stern PR™ specializes in – internet marketing – writing SEO friendly website content – to boost search engine rank & evoke a call for action.
Content writing SEO MUST be keyword rich & regularly updated. Notes Omaha Copywriter Susan Stern, “your business needs to have your marketing consultant periodically update your website, blog, directories etc. If you don’t, trust me, your website will fall further down the search engines to the dreaded page 2 & beyond.” Weeky, bi-weekly web content updates – recommended. At the very least – monthly. Having Susie Stern write articles on a unique business blog + social media sites like Twitter – important, too. Stern PR™ offers a monthly maintenance plan that fits all budgets.
Stern PR™ goes beyond just website & traditional copywriting. As a marketing consultant in Omaha, Susie Stern refines a company’s image via – Words, Graphics & Video.
Call Susie NOW for website copywriting in Omaha – journalism/PR article writing…writing for the ear & SEO.
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By Sam Schwartz – Contributer
(Omaha, NE) — It’s an ethical dilemma. One obstacle an Omaha marketing firm faces is considering to take on clients that directly compete with another. “Recently, I have made the tough decision to turn down a potential business client because the company directly competed with an ongoing customer of mine,” states Susan Stern of Stern PR™ Omaha. While Stern PR™, a marketing firm in Omaha, NE, does not sign non-compete agreements, in terms of ethics, Omaha Marketing Consultant Susan Stern feels a sense of loyalty to the clients she serves and prefers to keep them happy and not create waves.
“I have never faced this ethical issue before. Two clients who compete – simultaneously seek my Omaha marketing expertise. So, I gave the conundrum some thought. I weighed the pros and cons. Technically, if I were to take on both clients in the same business for website design & SEO work, the one who pays more for my search engine optimization services, for instance, would end up in a better spot on Google, Bing & Yahoo. In other words, the more financial investment a client commits increases the time I spend on the company’s SEO, the better their results. That doesn’t seem right,” notes Susan Stern, an up-and-coming marketing consultant in Omaha, Nebraska.
Omaha marketing consultant Susan Stern espouses strong business ethics. “I am a straight shooter. I am not going to sell you something your company does not need. As marketing consultant to your business, I will not pressure you either. I will always look out for your best interest,” says Susan.
(Omaha, NE) Technically, if you have a business plan, Stern PR™ Susan Stern, a marketing consultant in Omaha, Nebraska can make it become a reality. Help you focus. Give a valuable opinion. Put the plan into action!
“I’ve done it before, and I’ll do it again. A company comes to me, just starting up or has a clip art logo, and I help them launch their business plan, marketing-wise. Boom, done.Takes a couple weeks. I’ll unveil ‘total image marketing’: Logo. Slogan. Website. Video. Local print marketing. Registration with the state & BBB if industry neccesary. Check local, state and federal laws based on industry. I then create their legal contracts, mission statements, brochures, business cards, advertisements, etc. On your best behalf, I help cover your Aspen, Colorado, as I say,” remarks Susan Stern, owner of a one person Omaha marketing firm.
I did this labor-intensive, creative & technical work for – A Hammer for Hire™ – Waterloo, Nebraska. A quick deadline. For instance.
Stern PR™ Susan Stern handles all the details.
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