What sets apart | Stern PR | Omaha website design from the rest, is easy to see. Omaha website designers tend to be technical. They are not professional copywriters nor handle broadcast Cable/TV internet video commercials NOR photography. Stern PR in Omaha handles it all. Advertising, Marketing, Public Relations & Journalism. Stern PR. Serious Strategy. Really!
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By Susan L. Stern
(Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.
Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.
What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.
Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™ in Omaha offers suggestions.
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Call Susan Stern, Stern PR™ in Omaha now to enroll in a monthly SEO plan.
About the Author: Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.
Writing for the Ear & SEO ****Susie Stern, Stern PR™ is NOT ONLY an Omaha creative writer for – traditional marketing – like brochures, news releases, journalism/PR articles, company slogans, mission statements & the like. Here in Omaha, Stern PR™ specializes in – internet marketing – writing SEO friendly website content – to boost search engine rank & evoke a call for action.
Content writing SEO MUST be keyword rich & regularly updated. Notes Omaha Copywriter Susan Stern, “your business needs to have your marketing consultant periodically update your website, blog, directories etc. If you don’t, trust me, your website will fall further down the search engines to the dreaded page 2 & beyond.” Weeky, bi-weekly web content updates – recommended. At the very least – monthly. Having Susie Stern write articles on a unique business blog + social media sites like Twitter – important, too. Stern PR™ offers a monthly maintenance plan that fits all budgets.
Stern PR™ goes beyond just website & traditional copywriting. As a marketing consultant in Omaha, Susie Stern refines a company’s image via – Words, Graphics & Video.
Call Susie NOW for website copywriting in Omaha – journalism/PR article writing…writing for the ear & SEO.
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By Sam Schwartz – Contributer
(Omaha, NE) — It’s an ethical dilemma. One obstacle an Omaha marketing firm faces is considering to take on clients that directly compete with another. “Recently, I have made the tough decision to turn down a potential business client because the company directly competed with an ongoing customer of mine,” states Susan Stern of Stern PR™ Omaha. While Stern PR™, a marketing firm in Omaha, NE, does not sign non-compete agreements, in terms of ethics, Omaha Marketing Consultant Susan Stern feels a sense of loyalty to the clients she serves and prefers to keep them happy and not create waves.
“I have never faced this ethical issue before. Two clients who compete – simultaneously seek my Omaha marketing expertise. So, I gave the conundrum some thought. I weighed the pros and cons. Technically, if I were to take on both clients in the same business for website design & SEO work, the one who pays more for my search engine optimization services, for instance, would end up in a better spot on Google, Bing & Yahoo. In other words, the more financial investment a client commits increases the time I spend on the company’s SEO, the better their results. That doesn’t seem right,” notes Susan Stern, an up-and-coming marketing consultant in Omaha, Nebraska.
Omaha marketing consultant Susan Stern espouses strong business ethics. “I am a straight shooter. I am not going to sell you something your company does not need. As marketing consultant to your business, I will not pressure you either. I will always look out for your best interest,” says Susan.
(Omaha, NE) Technically, if you have a business plan, Stern PR™ Susan Stern, a marketing consultant in Omaha, Nebraska can make it become a reality. Help you focus. Give a valuable opinion. Put the plan into action!
“I’ve done it before, and I’ll do it again. A company comes to me, just starting up or has a clip art logo, and I help them launch their business plan, marketing-wise. Boom, done.Takes a couple weeks. I’ll unveil ‘total image marketing’: Logo. Slogan. Website. Video. Local print marketing. Registration with the state & BBB if industry neccesary. Check local, state and federal laws based on industry. I then create their legal contracts, mission statements, brochures, business cards, advertisements, etc. On your best behalf, I help cover your Aspen, Colorado, as I say,” remarks Susan Stern, owner of a one person Omaha marketing firm.
I did this labor-intensive, creative & technical work for – A Hammer for Hire™ – Waterloo, Nebraska. A quick deadline. For instance.
Stern PR™ Susan Stern handles all the details.
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(Omaha, NE) — The wait is no more! The Stern PR™ Susan Stern 2012 video of services is here! Thus far, the reviews are great!
Every year, Omaha Marketing Consultant Susan Stern unveils a public portfolio showcasing the wide variety of projects to be proud of. Reminder. Omaha’s Stern PR™ offers everything that a business needs in terms of Omaha Marketing, Advertising, Public Relations & Journalism – on & offline.
“People don’t care, and may not realize the labor-intensive effort for creative & SEO-friendly video production the Stern PR™ way – done right! For example. For my own production, it took 60+ hours. Creatively. I start by shooting the video with a professional grade, high-definition & high-resolution video camera. I do same with high-resol still cam. Then, I transfer to my computer – a custom high ram, best processor, highest storage capability on-the-market 2012, an all-in-one touch-screen, flat screen, best graphics card desk top. And, no, it’s not a MAC. It’s a grand PC. Yet. reasonably priced. An IBM company created-system, on a side note.
Back to Video 101 by Stern PR™. I first choose the golden soundbites, video, etc. I had already edited in my head during shooting, so I know approximately know where to go on-the-time line – for that choice excerpt. Forward, it takes hours as I manipulate each video frame-by-frame, interspersed with custom video effects, transitions, panning & more. Do this. Change that.
I pick & choose the right music bed – in my vast commercial-purchased video library. I comb through several dozens of songs & bits – for the right track.
Once music is chosen, I place it on the – edit bar of- my industry-level video production program. I then lay down my voice-over. I zoom in each minute audio frame and edit-out breaths. Clean up copy. Import new media. Redo. Playback. Revise. Lay down new Susan Stern voice-over tracks. Render. Examine. Revise again. Re-edit. Whew!
When all is said and done. I download to appropriate video sharing sites. Redo. Redit. Delete old. Download again. Perfect. I then draft keyword rich for SEO description, title and tags after extensive research & analysis involving competition search engine 1st page placement. This is the entire process. Stern PR™. Pre & post production.
As for Stern PR’s 2012 Video Debut, time invested maxed out at 60+ hours,” stresses Susan Stern, Stern PR™, Marketing Consultant Omaha. “I worked some overnights. Many, many hours. Eventually, I get to the point – where I just know the production is great. I publicize it!”
Susan Stern is so enthused. ” Gotta be candid. I got the ‘itis’. I think I am gonna immediately produce some – informative – Stern PR™ mini-videos, asap too.”
Stern PR™ offers the same enthusiastic commitment/passion for clients – corporate videos for websites, training, boardrooms, trade shows and for a sales pitch! “Like a reporter as I use to be, I research. Learn, the product/service of each client I represent. It’s not complicated, for me. In fact, I’ve impressed one client in particular, he tried to hire me as sales director. No thanks. Much appreciated. I’ll stick with marketing consulting. Anyhoo, back to the passion of Stern PR™, I then streamline a company’s image via corporate video – complete with an ear-soothing, eye-catching slogan & entire name-branding – on & offline.”
Expect the best. Stern PR™.
Learn more at Official Website.
So, sit back for 1 Min :30 second. Then, call Susan Stern today.
Name-branding, building & maintenance. 402-212-7489
(Omaha, NE) — One of an Omaha business owner’s least favorite tasks is dealing with – sales people. The myriad of them. Someone wants to hock a pricey print ad, and they pressure you. “If you don’t purchase this Ad, it will kill your business!”. An exact quote from one outfit in town. Another sales shark wears you down, with email, phone call and unannounced face-to-face visits, coaxing you to buy – this or that. It’s annoying & unsettling. Yeah. Sometimes you fall prey, just to get the sleazy salesperson out-of-the-way. Enough is enough. Run your business. Let Stern PR handle the rest.
“I am a tough cookie as your marketing rep. Yes, there are many professional sales people in Omaha. Many I call friends. But there are a few bad apples. No worries. I WON’T let them push me around, wear me out, or attempt to sell us unnecessary advertisements. I will do what’s right for your Omaha business. I am suspicious, but respectful. If someone crosses the line, which does happen from time to time, I will not waver my position. I represent YOUR Company’s Best Interest,” strongly emphasizes Omaha Marketing Representative Susan Stern.
With that said, I wish to thank the professional media or print reps that I dealt with in 2011: Chris Aherns at KETV, Paula Wilcher at Val Pak, Sandie Curtis at Omaha Classifieds, Stacey Penrod at Omaha Magazine, Kay Barnett at Lincoln Journal Star – were the most impressive Omaha/Lincoln sales representatives. Your efforts are greatly appreciated. Thank you!
Stern PR handles all tasks marketing on & offline. A two person Omaha marketing firm. This translates into personalized service & consistency. Affordability. Need a 2012 website Omaha Business Website? A corporate video? We do it all for your business. Website Copywriting. Graphic Design. Omaha SEO services. On & Offline Marketing. Stern PR.
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(Omaha, NE) — Every so often, I check where my Omaha company Stern PR ranks on search engines. Proudly, the results continue to amaze. I chuckle with total excitement that a one-person marketing firm such as myself – easily competes with large-size Omaha Advertising/Marketing Agencies, who have dozens on staff, high overhead and 10 people working on one client’s project, not to mention the much larger staff and salaries – altogether.
With the SEO strategies I have perfected, my business ranks on the 1st page of Google under ALL my industry’s key terms – beating out the big guys. Plus, the websites I have created for clients look beautiful, streamlined and 21st Century professional. They love my passion for copywriting, and my commitment for total customer satisfaction.
Great news for Omaha area businesses on a tight budget. Stern PR is affordable. I handle marketing tasks myself, except that I utilize the expertise of my long-time programmer/developer Austin for the intricacies/expertise of website set up. Stern PR does the rest: website management, website copywriting (active verbs, expressive words), web photography, videography such as internet video production, Video SEO, voice-over & production of TV/Radio Commercials, writing offline, graphic design and much more.
As for my 1st page ranking on Google for all my industry’s keywords demonstrates – Stern PR offers a lot to Omaha businesses in search of effective, yet affordable marketing solutions.
Reminiscing. I recall a long time ago that my beloved mother taught me an important lesson when I was in the TV/Radio news business, in which I received attention and admiration. Sometimes it went to my head. She pointed out that, “you don’t have to tell people how great you are, they will figure it out themselves.” My dearest mother was right that modesty and humbleness make one a likable person. ‘Cause nobody likes a braggart. Agreed.
With that said, I am a firm believer, that if you have a highly marketable service to sell – that is your bread and butter – and Omaha businesses highly benefit with a streamlined image and increased profits – I think it’s ok to announce it! Don’t you?
So, in 2012, let me help you – elevate your Omaha business image – on and offline – to a higher level.