Susan Stern Public Relations :: USA Campaign Consultant Achieves!

snap shot of stern public relations firm omaha nebraskaOmaha Public Relations Firm
Handles It All

(Omaha, NE)  —  If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

Stern PR™ Touch
With the Susan Stern copywriting touch, your issue shall garner news media coverage online & off. Yes, the solution to Omaha-based campaign development/implementation IS indeed Susan Stern.

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

A Noteworthy Thank you for Beef Additive Alert™ News Coverage
We commend the “Lincoln Journal Star” & Agricultural Reporter Art Hovey who has done a thorough job of covering these controversial beta agonist issues which are important to the USA Beef Industry, Consumers and Youth show ring programs. Hovey quoted Stern PR client Gerald Timmerman, a prominent Springfield, Nebraska cattle rancher. The reporter called Susan Stern based on the news release (s) Stern PR developed & distributed locally, regionally & nationally.   Read PR Web News Release

Other news coverage, thus far:
Beef Magazine
Sioux City Journal
Lincoln Journal Star
Wall Street Journal
KPTM Fox 42
Livestock Market Digest
Nutrition News
Reuters

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

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As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

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Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

Stern PR | Omaha Business Owner Guide – Online Marketing Success

ImageBy Susan L. Stern

Pin the tail on the donkey. Can you hit the mark? A keen Omaha business owner knows website rank and look are equal to the brick-and-mortar image of business – on the ground. “Your website’s design, its search engine rank and user-friendly navigation are vital to online success. It’s important to connect with customers, build relationships while increasing online traffic and revenue,” emphasizes Susan Stern, Stern PR an Omaha Marketing Consultant.

Tip # 1. Your website must be found high, preferably on 1st page of Google, Bing and Yahoo. It’s called keyword local search relevance. The process of achieving the desirable page rank requires regular, monthly website content maintenance by a pro. A ‘Monthly SEO Plan’ is your best bet.

Tip # 2. Website design shouldn’t be too busy. A company website must be clean and modern, integrate appropriate widgets while offering quality navigation, descriptive copywriting and eye-catching graphics and video for aesthetics and SEO. Also. ‘Just Say No’ to all flash websites. Only flash headers (a home page banner) with text in body are effectively read by search engine algorithms. Finally, but not the end all, be all – website visitors must reach your business easily. Example: via contact form, email access, telephone number and so forth. It should never be difficult to contact your company right now!

Tip # 3. Marketing needs to be done right, not do-it-yourself. “Of course, to reach the pinnacle online Search Engine spot, you have to invest your marketing budget on either one of the following scenarios.

  • hire a full-time corporate communications expert at $40,000-$65,000 a year;
  • hire a high-dollar Advertising Marketing firm with high overhead and many faces;
  • do nothing & watch your website fall to 3rd & 4th Page on Google, Bing & Yahoo losing out on new business; OR
  • hire an Omaha marketer who knows all available marketing options.

The last option, outsourcing marketing, is the most affordable and highly effective solution. Take note, you will want someone who provides regular website content/social media writing, directory updates and more. The best thing to do is invest in a – Monthly SEO Plan,” states Susan Stern, Stern PR an Omaha SEO and copywriter professional.

Tip # 4. Ask your Omaha marketer to issue quarterly performance reports, and include research/analysis in the Monthly SEO Plan. Both are important to track the effectiveness of any SEO campaign.

Yes. Yes. Yes. With Susan Stern, Stern PR, Omaha business owners can expect the best:

  • Stellar Copywriting
  • Effective SEO
  • 21st century Website Design
  • Quality Internet & Broadcast TV Video Commercial Production
  • Unique Advertising available in Print/Media and Internet – a variety of Publications
  • Eye-catching Traditional Creative Marketing
  • Newsworthy PR

“At Stern PR here in Omaha, my developer Austin and I pow wow with the client during a conference call to ascertain a company’s on & offline objectives. Then, in person I present a written quote, which includes a recommended course of action, strategy, the investment cost and project scope. A budgetary commitment to marketing is worth its wait in gold. I offer personalized service, image consistency and affordability” notes Susan Stern.

All in all. Step 1 – through 4 are must-have’s – necessary for online & offline marketing success aimed at connecting with customers, building relationships and boosting profits.

For Omaha Website Design and marketing consultant inquiries, please contact Susan Stern Stern PR. 

Visit the Official Website Here

Stern PR | Affordable Omaha Marketing On & Offline

(Omaha, NE) — Most Omaha marketing firms charge exorbitant fees for work that can be completed affordably, notes Susan Stern, Stern PR, an Omaha Marketing Consultant. Why the inflated charges? Many, if not most Omaha Advertising Agencies pay big bills on their own: high overhead and leasing costs, salaries for many individuals, utilities and the inflated costs for outsourcing Omaha website design, video production and so forth. Many of the tasks that Omaha area Advertising & Marketing firms offer are not in-house – projects are often outsourced to independent contractors, anyhow.

Here in Omaha, Susan Stern of Stern PR offers total marketing services on & offline – minus the major price tag. Cost for internet and traditional marketing services by Susan Stern – reasonable. Stern PR is a two-person Omaha marketing firm which handles everything a business needs on & offline: Website Design & Development, SEO, Video Production, Copywriting, Graphic Design, Commercial Scriptwriting & Voice-Over, Media/Print Buying and more.

Notes Susan Stern Stern PR, “small and medium-size Omaha companies don’t have the luxury NOR budget to be spending high dollar on Omaha marketing help. No. Absolutely not. Omaha business owners can not be straddled with a $5,000 bill for logo design or $10,000 website development which in fact, most Omaha marketing/Ad firms outsource those tasks to a third-party anyhow.”

Marketing is an essential part of any business owner’s budget. Susan Stern at Stern PR believes affordable Omaha marketing services should be available to not just the big guys. Small and medium-sized businesses deserve a marketing consultant partner, too. With Stern PR, all projects are done in-house.

For Inquiries, please contact Susan Stern in Omaha, Nebraska direct at (o) 402-212-7489

Or, contact via email

Visit the Official Website

Stern PR | Omaha Business Email Marketing

(Omaha, NE) — Professionally-crafted email marketing letters for business – are effective to achieve brand awareness & purchase action. “Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline, it’s nearly guaranteed that an existing customer & potential one will open the email. Of course, to keep them interested – you’ll want to offer an incentive – a call for action. If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE handle the rest.

Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism – on & offline.

Inquiries?

Omaha Website Design | Stern PR | Susan Stern Marketing

(Omaha, NE) – What sets apart Stern PR Website Design by Susan Stern versus the rest – is easy to see. Notes Susan Stern of Stern PR “most Omaha website design firms are solely technical people. Yes, they may set you up with a properly coded website, but most Omaha website design firms do little else. They are NOT professional Omaha copywriters NOR do most Omaha website companies excel in video production, graphic design, media/print buying and the like. My company, however, does it all. All things communication on & offline. I am a marketing consultant.”

In other words, Susan Stern of Stern PR is a company’s one-stop shop for creative marketing: Omaha website design and development, SEO, Internet Video Commercials, Graphic Design, Social Media Writing, Copywriting, traditional marketing, advertising, journalism and PR for Omaha business. Just name the task. Susan Stern of Stern PR will handle the rest.

“My website developer Austin and I together offer the full package of marketing services to Omaha companies. So, there is no need to hire a separate Omaha website designer, a different web content writer, another graphic designer, outsource a photographer and videographer. Stern PR Handles it ALL.”

Plus, Susan Stern of Stern PR does logos, mission statements, slogans – everything a company needs to streamline their image or create one. Inquiries, contact Susan Stern Direct (402) 212-7489

Visit the Official Website

Stern PR™ Gives Back!

By Samuel Schwartz – New Contributor

(Stern PR™ Susan Stern)  —  Omaha Marketing Consultant Susan Stern Stern PR™ makes it a top priority to give back to the community in the form of organizing events for the Elk Creek Crossing Omaha HOA and handling marketing tasks at Omaha’s Friedel Jewish Academy.

“I love doing things for others. I figure, why not use my graphic design and video production expertise toward philanthropy. So, for several years I have handled the Friedel Jewish Academy End-of-Year Video production, a labor intensive production that received high reviews! I am also frequently called upon to shoot professional photos, create graphic design & copywriting mailers for the school, gratis. It’s fun and feels great to give altruistically,” notes Susan Stern Stern PR™ Omaha.

Great Reviews Susan Stern Stern PRAs for the ECC neighborhood association, Susan Stern of Stern PR™ passionately strives to stand by her slogan, ‘Serious Strategy Really,’ handling the website content maintenance, copywriting, photography and video. Few neighborhoods in Omaha offer an up-to-date neighborhood website like the one for ECC. Stern PR™ offers these services for next to nothing. Check it out here.  

Susan Stern also spearheads events for families. “A couple of gal friends of mine are getting ready to organize the ECC neighborhood Easter Egg Hunt – a popular extravaganza that has grown over the years. So the upcoming holidays are gonna be really fun,” says Susan.

If your non-profit organization needs Omaha marketing expertise, i.e. help, for little or no cost –
Contact Susan Stern Stern PR Superior Service. “Serious Strategy Really!”

402-212-7489