(Omaha, NE) — Stern PR Marketing™ has positive news to report about Client USA Beef Additive Alert™ in which Susan Stern is campaign development director. Notes Stern, “Cheers. Hear, hear! We got to hand it to USA Cattle Ranchers Harvey Dietrich and Gerald Timmerman who have helped put this controversial beta agonist cattle feed issue to the industry forefront & consumer mindset. Their efforts appear to be working.”
√ Many Beef Additive Alert™ Client Objectives Accomplished
As outlined on the Beef Additive Alert™ Facebook Campaign Page: (1) Cargill and (2) Tyson suspends buying cattle fed Zilpaterol; (3) Merck suspends sales of FDA-approved additive; (4) Research underway for potentially Zilpaterol-related Animal welfare issues; (5) Campaign revealed that Youth are a target market of a beta agonist cattle feed FDA-approved muscle-bulking drug, which an undetermined # of young show ring exhibitors have used to seek a competitive advantage; (6) The Chicago Mercantile Exchange on October 7, 2013 shall end delivery of cattle-fed Zilmax; and (7) Consumers are increasingly becoming more informed! Yes, Beef Additive Alert™ is doing the right thing for America. Together, we can all effectuate industry change to preserve USA Beef quality, consistency and integrity! Share your voice.”
Stern PR™ Reaction
“In a little over 1 (one) month, the Beef Additive Alert™ Campaign has contributed to making a positive impact: educating consumers and helping embrace industry change. We wholeheartedly believe that our clients have done the right thing by bringing the beta agonist cattle feed issue to the forefront, to America’s mindset,” said Susan Stern.
“We are proud to be the messenger of our client’s valiant mission. It takes courage and determination. So, cheers and hats off to USA Cattle Ranchers, self-described ol’ cowboys Gerald Timmerman & Harvey Dietrich,” added Stern.
What Stern PR™ Produces
Stern developed the campaign, as a one woman ban per se, including research & copywriting, website & graphic design, campaign logo, Video PSA, voice-over, social media administration, on camera spokeswoman, news release production, campaign name and so on. “You don’t need a 3-10 person National PR Firm to get the job done right. You just need us – our two person Omaha Nebraska Public Relations & Marketing company,” emphasizes Stern.