Susan Stern Public Relations :: USA Campaign Consultant Achieves!

snap shot of stern public relations firm omaha nebraskaOmaha Public Relations Firm
Handles It All

(Omaha, NE)  —  If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

Stern PR™ Touch
With the Susan Stern copywriting touch, your issue shall garner news media coverage online & off. Yes, the solution to Omaha-based campaign development/implementation IS indeed Susan Stern.

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

A Noteworthy Thank you for Beef Additive Alert™ News Coverage
We commend the “Lincoln Journal Star” & Agricultural Reporter Art Hovey who has done a thorough job of covering these controversial beta agonist issues which are important to the USA Beef Industry, Consumers and Youth show ring programs. Hovey quoted Stern PR client Gerald Timmerman, a prominent Springfield, Nebraska cattle rancher. The reporter called Susan Stern based on the news release (s) Stern PR developed & distributed locally, regionally & nationally.   Read PR Web News Release

Other news coverage, thus far:
Beef Magazine
Sioux City Journal
Lincoln Journal Star
Wall Street Journal
KPTM Fox 42
Livestock Market Digest
Nutrition News
Reuters

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

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As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

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Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

Stern PR Client Successes | Beef Additive Alert Campaign

Stern PR Client Successes | Beef Additive Alert Campaign.

Stern PR Client Successes | Beef Additive Alert Campaign

stern pr omaha website design companyStern PR™ Client Campaign Successes

(Omaha, NE)  — Stern PR Marketing™ has positive news to report about Client USA Beef Additive Alert™ in which Susan Stern is campaign development director. Notes Stern, “Cheers. Hear, hear! We got to hand it to USA Cattle Ranchers Harvey Dietrich and Gerald Timmerman who have helped put this controversial beta agonist cattle feed issue to the industry forefront & consumer mindset. Their efforts appear to be working.”

√ Many Beef Additive Alert™ Client Objectives Accomplished

As outlined on the Beef Additive Alert™ Facebook Campaign Page: (1) Cargill and (2) Tyson suspends buying cattle fed Zilpaterol; (3) Merck suspends sales of FDA-approved additive; (4) Research underway for potentially Zilpaterol-related Animal welfare issues; (5) Campaign revealed that Youth are a target market of a beta agonist cattle feed FDA-approved muscle-bulking drug, which an undetermined # of young show ring exhibitors have used to seek a competitive advantage; (6) The Chicago Mercantile Exchange on October 7, 2013 shall end delivery of cattle-fed Zilmax; and (7) Consumers are increasingly becoming more informed! Yes, Beef Additive Alert™ is doing the right thing for America. Together, we can all effectuate industry change to preserve USA Beef quality, consistency and integrity! Share your voice.”

Stern PR™ Reaction

“In a little over 1 (one) month, the Beef Additive Alert™ Campaign has contributed to making a positive impact: educating consumers and helping embrace industry change. We wholeheartedly believe that our clients have done the right thing by bringing the beta agonist cattle feed issue to the forefront, to America’s mindset,” said Susan Stern.

“We are proud to be the messenger of our client’s valiant mission. It takes courage and determination. So, cheers and hats off to USA Cattle Ranchers, self-described ol’ cowboys Gerald Timmerman & Harvey Dietrich,” added Stern.

What Stern PR™ Produces

Stern developed the campaign, as a one woman ban per se, including research & copywriting, website & graphic design, campaign logo, Video PSA, voice-over, social media administration, on camera spokeswoman, news release production, campaign name and so on. “You don’t need a 3-10 person National PR Firm to get the job done right. You just need us – our two person Omaha Nebraska Public Relations & Marketing company,” emphasizes Stern.

Inquiries? To contact Susan Stern about National, Regional & Local Omaha PR and Marketing services, visit official website here.

omaha website design firm nebraska stern pr snapshotNext Step: Learn about Omaha Public Relations Firm Stern PR™

Business Image Everything! | Stern PR Marketing Omaha

(Omaha, NE)  —  An integral part of building your Omaha company brand is promoting a consistent & polished image on & offline. Everything your business puts out there reflects your company image, so hiring a competent and creative Omaha marketing consultant, well-versed in all media/print aspects is a must-have for a successful marketing strategy:

  • Logo
  • Business Cards
  • Website Design & Navigation
  • Internet & Broadcast TV Commercial
  • Brochures
  • Slogan
  • Print & media Advertisements

    Notes Susan Stern, “every aspect of your marketing plan should have a common and consistent theme across-the-board: overall color, design and appearance of all things communication that your company promotes. This is not a do-it-yourself project.Only a competent Omaha marketing consultant has the tools and industry knowledge to streamline a company image at a professional level.

    “I am one of the only Omaha marketing consultants in town that handles all things communication on & offline.Most Omaha advertising and marketing firms have up to 5 (five) people managing your company image. That means, behind-the-scene, one person handles the copywriting, another does the graphic design, and most likely other tasks such as Omaha website design & development are outsourced with high costs passed onto you. With so many people working on your image branding, that can present a problem in terms of image consistency, too. “With Stern PR Omaha, you have solely 2 (two) professionals managing your marketing! Costs are very reasonable. Your image remains consistent. Reaching Susan Stern to communicate is easy, too. Pick up the phone, send an email or text.

    Yes, image is almost everything to a business, but not the end-all-be-all. Yes, a company’s image can help customers remember your business, but the quality of the image is what makes a lasting impression. In other words, a fantastic logo on a business card will have little influence if the card paper itself looks cheap. The quality of your business card image portrays to customers on a conscious & subconscious level. Therefore, a low quality image on your business card represents a poor quality company. Likewise, a polished biz card which contains a great looking logo and easy-to-read font and all contact information positioned on superior paper stock gives an outstanding impression of your business.

    Equally as important as image is the substance of the service/product your company provides.  Notes Susan, “give your customers something that exceeds their expectations, i.e., superior service compared to others, out-of-the-box production/service – at a reasonable price.”

    A successful brand identity is based on SO MUCH MORE than just a talented designer’s or copywriter’s interpretation of your company. Branding strategy must capture the essence of the company’s vision and summarize the benefits that your target demographic will experience when doing business with you. “Here at Stern PR Omaha, not only will my clients receive meticulous branding of your company image on & offline, but the image will be consistent, streamlined and professional, backed by superior customer service, affordable rates and an advocate who works on your behalf within your budget,” emphasizes Susan Stern.

    For more information and inquiries, please contact Susan Stern direct in Omaha at (402) 212-7489. Visit official website here.

    Susan Stern is a one woman band, per say. She is an Omaha copywriter, graphic designer, website developer, video producer, photographer and traditional/internet marketing consultant. She is, most importantly, a mother to the most amazing kid ever.  You can follow her on Twitter and Google:+ Susan Stern

Stern PR | Omaha Business Owner Guide – Online Marketing Success

ImageBy Susan L. Stern

Pin the tail on the donkey. Can you hit the mark? A keen Omaha business owner knows website rank and look are equal to the brick-and-mortar image of business – on the ground. “Your website’s design, its search engine rank and user-friendly navigation are vital to online success. It’s important to connect with customers, build relationships while increasing online traffic and revenue,” emphasizes Susan Stern, Stern PR an Omaha Marketing Consultant.

Tip # 1. Your website must be found high, preferably on 1st page of Google, Bing and Yahoo. It’s called keyword local search relevance. The process of achieving the desirable page rank requires regular, monthly website content maintenance by a pro. A ‘Monthly SEO Plan’ is your best bet.

Tip # 2. Website design shouldn’t be too busy. A company website must be clean and modern, integrate appropriate widgets while offering quality navigation, descriptive copywriting and eye-catching graphics and video for aesthetics and SEO. Also. ‘Just Say No’ to all flash websites. Only flash headers (a home page banner) with text in body are effectively read by search engine algorithms. Finally, but not the end all, be all – website visitors must reach your business easily. Example: via contact form, email access, telephone number and so forth. It should never be difficult to contact your company right now!

Tip # 3. Marketing needs to be done right, not do-it-yourself. “Of course, to reach the pinnacle online Search Engine spot, you have to invest your marketing budget on either one of the following scenarios.

  • hire a full-time corporate communications expert at $40,000-$65,000 a year;
  • hire a high-dollar Advertising Marketing firm with high overhead and many faces;
  • do nothing & watch your website fall to 3rd & 4th Page on Google, Bing & Yahoo losing out on new business; OR
  • hire an Omaha marketer who knows all available marketing options.

The last option, outsourcing marketing, is the most affordable and highly effective solution. Take note, you will want someone who provides regular website content/social media writing, directory updates and more. The best thing to do is invest in a – Monthly SEO Plan,” states Susan Stern, Stern PR an Omaha SEO and copywriter professional.

Tip # 4. Ask your Omaha marketer to issue quarterly performance reports, and include research/analysis in the Monthly SEO Plan. Both are important to track the effectiveness of any SEO campaign.

Yes. Yes. Yes. With Susan Stern, Stern PR, Omaha business owners can expect the best:

  • Stellar Copywriting
  • Effective SEO
  • 21st century Website Design
  • Quality Internet & Broadcast TV Video Commercial Production
  • Unique Advertising available in Print/Media and Internet – a variety of Publications
  • Eye-catching Traditional Creative Marketing
  • Newsworthy PR

“At Stern PR here in Omaha, my developer Austin and I pow wow with the client during a conference call to ascertain a company’s on & offline objectives. Then, in person I present a written quote, which includes a recommended course of action, strategy, the investment cost and project scope. A budgetary commitment to marketing is worth its wait in gold. I offer personalized service, image consistency and affordability” notes Susan Stern.

All in all. Step 1 – through 4 are must-have’s – necessary for online & offline marketing success aimed at connecting with customers, building relationships and boosting profits.

For Omaha Website Design and marketing consultant inquiries, please contact Susan Stern Stern PR. 

Visit the Official Website Here