By Samuel Schwartz – New Contributor
(Stern PR™ Susan Stern) — Omaha Marketing Consultant Susan Stern Stern PR™ makes it a top priority to give back to the community in the form of organizing events for the Elk Creek Crossing Omaha HOA and handling marketing tasks at Omaha’s Friedel Jewish Academy.
“I love doing things for others. I figure, why not use my graphic design and video production expertise toward philanthropy. So, for several years I have handled the Friedel Jewish Academy End-of-Year Video production, a labor intensive production that received high reviews! I am also frequently called upon to shoot professional photos, create graphic design & copywriting mailers for the school, gratis. It’s fun and feels great to give altruistically,” notes Susan Stern Stern PR™ Omaha.
As for the ECC neighborhood association, Susan Stern of Stern PR™ passionately strives to stand by her slogan, ‘Serious Strategy Really,’ handling the website content maintenance, copywriting, photography and video. Few neighborhoods in Omaha offer an up-to-date neighborhood website like the one for ECC. Stern PR™ offers these services for next to nothing. Check it out here.
Susan Stern also spearheads events for families. “A couple of gal friends of mine are getting ready to organize the ECC neighborhood Easter Egg Hunt – a popular extravaganza that has grown over the years. So the upcoming holidays are gonna be really fun,” says Susan.
If your non-profit organization needs Omaha marketing expertise, i.e. help, for little or no cost –
Contact Susan Stern Stern PR™ Superior Service. “Serious Strategy Really!”
By Susan Stern
(Omaha, NE) — Stern PR Omaha’s Susan Stern offers tips on how business should deal with negative reviews online. Stay calm, act professional, respond and move on. Notes Susan, “the best advice I can give is to remember the old adage “customers are always right.” So that means, politely reply to poor online reviews in this way:
- Thank the reviewer for taking time to provide feedback
- Apologize to the reviewer, rectify problem and invite customer back if their gripe is legit
- Offer a partial or full refund if situation warrants
- Don’t reply to abusive reviewer – just ignore them, flag the complaint for removal or consultant with an attorney
- Don’t offer them an explanation or excuse
- If online reviewer is a fake, say from a competitor with a fictitious name, mention that no customer exists & invite them to call
- If online reviewer with a personal gripe opts to defame or slander, call he or she out on it. Reply professionally. Consult w/Attorney
Another suggestion. Periodically run a Google, Bing and Yahoo search for your company online, to not only keep track of what people are saying, but to reply immediately to reviews – good and bad. Adds Susan Stern, “remember to never argue with the customer. ‘Cause yes, even though we may not feel this way, as business owners, we need to embrace the doctrine to treat each customer with respect, i.e., the customer is always right…
Even when they’re wrong. 🙂