(Omaha, NE) — Have you heard the phrase ‘content is king’? The saying refers here to the ABSOLUTE necessity of outsourcing SEO – regularly updating your website & other online company listings. Notes Omaha Internet Marketing Consultant Susan Stern, “you gotta do it. High-quality SEO copywriting and periodic re-writing is SEO 101. Your business MUST regularly update content to maintain position & boost your website search engine ranking. If you just do nothing, let your website sit, trust me, your website will continue to fall further down the search engines. I tested the approach or lack there of and your website will get lost.”
How important is “the most up-to-date” content? On Google’s blog post, there is a clue, “Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”
The website content writing & re-writing process is not do-it-yourself. SEO writing is for experts…only. The process involves complicated keyword analysis and implementation that a layperson can not do. Equally as important, just because you hire a professional SEO writer, FYI, be aware that most SEO companies offer one, not two services. They are NOT professional copywriters (writing for the ear). So, the writing is stale and unprofessional.
To reiterate, in the world of SEO firms, you’ll find many are web programmers only. So, you’ll want to find a web content writer, an Omaha Internet Consultant who offers both: SEO & creative writing for business. Not common. Rare.
Susan Stern Stern PR™ , an internet marketing consultant in Omaha writes for SEO & aesthetics. “I have over 20 years experience writing for broadcast and print journalism, corporate communications, commercial broadcasting, and so forth. My writing is fun to read. Clean. To-the-point. I use vibrant verbs – appealing adjectives.”
As for how often to refresh content? Once a week, every couple of weeks or at the minimum once-a-month – is recommended.
Again, to maintain and build website ranking, you need fresh content updates by Stern PR™. Your best investment is to sign a “Content is King” Annual Service Agreement. Call Susan Stern Now. 402-212-7489
With an estimated 150,000,000 million active websites on the internet, the task of sifting through searches is insurmountable. So, Google uses a math equation to organize. The keywords written on your website & elsewhere is what Google’s algorithm searches out. Fresh content = better ranking.
So, yes. ‘Content is King,’ for a website business owner. After all, being listed prominently on Google, Bing or Yahoo can result in a big boost in website site traffic – and achieve the ultimate objective – propel profits.