Stern PR | Omaha Business Owner Guide – Online Marketing Success

ImageBy Susan L. Stern

Pin the tail on the donkey. Can you hit the mark? A keen Omaha business owner knows website rank and look are equal to the brick-and-mortar image of business – on the ground. “Your website’s design, its search engine rank and user-friendly navigation are vital to online success. It’s important to connect with customers, build relationships while increasing online traffic and revenue,” emphasizes Susan Stern, Stern PR an Omaha Marketing Consultant.

Tip # 1. Your website must be found high, preferably on 1st page of Google, Bing and Yahoo. It’s called keyword local search relevance. The process of achieving the desirable page rank requires regular, monthly website content maintenance by a pro. A ‘Monthly SEO Plan’ is your best bet.

Tip # 2. Website design shouldn’t be too busy. A company website must be clean and modern, integrate appropriate widgets while offering quality navigation, descriptive copywriting and eye-catching graphics and video for aesthetics and SEO. Also. ‘Just Say No’ to all flash websites. Only flash headers (a home page banner) with text in body are effectively read by search engine algorithms. Finally, but not the end all, be all – website visitors must reach your business easily. Example: via contact form, email access, telephone number and so forth. It should never be difficult to contact your company right now!

Tip # 3. Marketing needs to be done right, not do-it-yourself. “Of course, to reach the pinnacle online Search Engine spot, you have to invest your marketing budget on either one of the following scenarios.

  • hire a full-time corporate communications expert at $40,000-$65,000 a year;
  • hire a high-dollar Advertising Marketing firm with high overhead and many faces;
  • do nothing & watch your website fall to 3rd & 4th Page on Google, Bing & Yahoo losing out on new business; OR
  • hire an Omaha marketer who knows all available marketing options.

The last option, outsourcing marketing, is the most affordable and highly effective solution. Take note, you will want someone who provides regular website content/social media writing, directory updates and more. The best thing to do is invest in a – Monthly SEO Plan,” states Susan Stern, Stern PR an Omaha SEO and copywriter professional.

Tip # 4. Ask your Omaha marketer to issue quarterly performance reports, and include research/analysis in the Monthly SEO Plan. Both are important to track the effectiveness of any SEO campaign.

Yes. Yes. Yes. With Susan Stern, Stern PR, Omaha business owners can expect the best:

  • Stellar Copywriting
  • Effective SEO
  • 21st century Website Design
  • Quality Internet & Broadcast TV Video Commercial Production
  • Unique Advertising available in Print/Media and Internet – a variety of Publications
  • Eye-catching Traditional Creative Marketing
  • Newsworthy PR

“At Stern PR here in Omaha, my developer Austin and I pow wow with the client during a conference call to ascertain a company’s on & offline objectives. Then, in person I present a written quote, which includes a recommended course of action, strategy, the investment cost and project scope. A budgetary commitment to marketing is worth its wait in gold. I offer personalized service, image consistency and affordability” notes Susan Stern.

All in all. Step 1 – through 4 are must-have’s – necessary for online & offline marketing success aimed at connecting with customers, building relationships and boosting profits.

For Omaha Website Design and marketing consultant inquiries, please contact Susan Stern Stern PR. 

Visit the Official Website Here

Susan Stern-Omaha

  •  Stern PR™ – Web Design – Affordable & SEO-Effective
  •  Web Video Commercials – Boost Google Page Rank
  •  Photography – Magazine Quality 
  •  Copywriting – Keyword Rich
  •  Graphic Design – Custom

STERN PR™ handles total name-branding, building & maintenance for primarily Omaha NE businesses – on & offline. Susan Stern caters to medium and small companies that search for effective, yet affordable marketing.

Susan Stern brings to the table – a broad range of experience – in advertising, marketing, public relations & broadcast journalism.  By crafting tasks single-handedly, she passes on the savings to her clients.  “Without breaking the budget, I cater to businesses in need of a polished image that net results. Let’s face it. Big or small, companies need a marketing professional to streamline, maintain & control – their image,” emphasizes Susan Stern. So, run your business. Outsource advertising, marketing, public relations & journalism to Stern PR™

 

Professional Services Galore…

 

  • Website Design, Copywriting & Photography  View    View    View    View   View   View
  • Internet Video Marketing  View
  • Internet Video Search Engine Optimization  View
  • Email Marketing  View
  • Event Marketing  View
  • Radio Advertising  View
  • Corporate Video View  
  • Marketing Mailers  View   
  • Blog Management View   View   View
  • Photography View
  • Flyers & 6 Panel Brochures   View   View 
  • Newsletters Front   Back
  • Online Journalism Articles  & SEO  View
  • National Press Release Copywriting & Distribution  View Here      View Here
  • Custom Bizcard Design
  • Banner Design  View
  • Custom Logos   View
  • Event Mailers Front  Back
  • Invitations  Front  Back     Front   Back
  • Event Memory Slide Shows   View
  • Online Invitations  View
  • Sales Pitch Letters
  • Contract Writing – Legal
  • Custom Designed Promotional Merchandise
  • Event Planning incl. Business Fairs
  • Resume Writing, Cover Letters & Distribution 
  • Crisis Management
  • Competition Tracking & Analysis 
  • Speech Writing
  • Radio/TV Advertising Scriptwriting & Talent
  • Media & Print Buying 

              Online Video Marketing Commercial Samples Below…

 




 
 

Biography — On a personal note, Susan Stern enjoys a lot of activities: photography, guitar lessons, abstract art, fine-tuning her graphic design talents & inline skating. Topping the list of her favorite’s – keeping her young daughter healthy, happy & active! Says Susan, “Motherhood is my greatest joy in life!” Her career is also important.

Along with ten years in P.R. & Marketing, Susan offers a decade expertise in broadcast journalism & advertising production, primarily radio & TV including CBN Radio, Standard News Radio Network – Washington, D.C., Omaha’s KKAR-AM, KOIL-AM, ESPN-Radio 1620 AM, WOW-AM/FM, KVNO & WOWT, KTCB of Council Bluffs to name a few, both news & commercial aspects. Her work – has appeared on Nebraska Public Radio & CNN, too. She’s done countless radio and TV ads.

Susan even scored a small movie role as Cindy Lindstrom, a TV reporter in the Miramax/Disney film “Citizen Ruth”.

In 2006, Susan Stern  of Stern PR™ unveiled this professional business blog to write frequent industry news & showcase her work.  The site boomed in 2009, around the same time Susan launched a revised, clean logo after teaching herself graphic design. Thanks to Susan’s acquired SEO skills & the work she generates for a variety of clients with discriminating needs, now this business blog surpasses the 10,000 visitor mark. “I am very optimistic about 2010!”

Susan Stern holds varied memberships:

  • National Association of Professional Women
  • Ezine Articles – Designation as “Expert Author.”  – New as of October 2009!
  • Screen Actors Guild
  • Omaha Press Club
  • Ironwood CC

Contact Susan Stern Now!

Stern PR™. All Rights Reserved. Omaha, NE. 2010.  sternpr@gmail.com Contact (402) 212-7489

Stern PR | Boost Google Rank

(Omaha, NE)  — Web Video Marketing by Stern PR™ Works to Boost Google Page Rank.  This past year, Stern PR™ Omaha NE discovered the potency of web video marketing/SEO in Omaha – with proven results.”The hottest ahead-of-the-trend SEO approach I now use is – web video & mass submission. I design professionally produced video commercials, code the content, then handle the rest. I am able to catapult an Omaha business onto the 1st page of google, sometimes within 24 hours or less. It works!” notes Susan Stern, of Stern PR™ in Omaha NE.

Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine rank. “I haven’t heard of anyone in town doing what I do. Fortunately, I share my SEO strategies to my marketing clients. Once they jump on board, they too achieve desired results.”

For Home One Roofing™ Omaha NE, after producing a great video, Stern PR™ uploaded it to specifically-targeted sites in mass, using keyword rich titles, descriptions and tags. A mere 24 hours later, my client’s listing appeared on the 1st page of Google –in the top three– search engine terms. The stone installer beat out 119,000 others.  Wow!”

Adds Susan Stern,”for my own business, a search for ‘Email Marketing’ resulted in a 1st page google ranking. So, Stern PR™ beat out approximately 319,000 so-called competitors. Now that is an ideal resultm, as are the calls from companies who found me on page one of Google!”

For Mr. Granite™, an Omaha kitchen/bathroom installer, Stern PR™ catapulted the company to the first page of Google by properly coding the outstanding video she produced & sending it in mass to relevant social media sites. See the snapshot below.

Stern PR™ is one of the only Omaha-area internet marketers who has discovered a highly effective way to propel a business to the top pages of Google!  With 60% of consumers going online before purchasing a product or service, obviously, search engine placement matters.  Stern PR™ has a keen eye on the future.

Analysts predict that web video marketing will grow exponentially in 2010. The clues are everywhere. Take  Google for instance. Not only did it purchase YouTube, but nowadays the powerhouse search engine gives websites with video higher page ranking. Further, Google recently announced that its spidering techniques now convert a video’s audio into text – yet another puzzle piece that helps complete an organization’s search engine placement.

Stern PR™. Susan Stern’s  tools of the SEO trade help Omaha businesses go where they belong – onto the 1st pages of Google.

Contact Omaha marketer Susan Stern –for affordable web video production rates & monthly SEO. 402-212-7489 Omaha NE

SEO Biz Tips Galore

1165440_39445166Omaha Internet Marketer Susan Stern offers not only marketing consulting recommendations, but provides all of the below listed SEO company services to business. “I can help your organization boost its online presence – in search engines – to gain market traction.” Additionally, my Omaha marketing services attract increased website traffic, help companies connect with customers, build relationships and increase revenue. Here’s how:

  • Produce an internet marketing commercial
  • Upload video commercial to website
  • Upload video & create keyword-rich Google, Bing and Yahoo Listings
  • Optimize your Web Video Commercial to sites including Youtube & 70 others
  • Create a business blog
  • Link Website to Blog – Professionally managed by Stern PR
  • Create a correctly coded, search engine-friendly website
  • Fix an incorrectly coded, search engine-unfriendly website
  • Set up Twitter & Facebook business accounts
  • Craft an awesome website that’s modern, easy-to-read & nets results
  • Recommend sharing affiliate links of client websites, i.e. link-building
  • Buy entry into recognized Web Directorys – low-cost
  • Tout specials & coupons via a Twitter account
  • Set up business listings via directories – some paid, some free
  • Write industry articles 4 online directories
  • Send out professionally-written internet press releases that net results!

“None of these strategies listed above include pay-per-click,” emphasizes Susan Stern.  “However, I am not ruling out PPC, which involves choosing the right keywords. So, until I completely test PPC, I shall hold off endorsing it to my clients.”

The fact is, many search engine marketing methods work! Stern PR™ offers proven strategies.  “At this time, I am a fan of  online business listings, blogs & twitter.”   I also recommend Web Video Marketing. The results are outstanding!  In less than 3 hours recently, I uploaded a client’s video to targeted sites, using  proper keyword titles/descriptions/tags  – and boom. My listings appear in on the 1st page of Google  ahead of – 399,000 others.  WOW!”

Contact Omaha Internet Marketer Susan Stern to implement these effective SEO techniques. Remember…”Stern PR™. Serious Strategy. Really!”

 

Email Marketing Power

(Omaha, NE)  —  Professionally-crafted email marketing letters for business – is effective to achieve brand awareness & purchase action. “Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline,  it’s nearly guaranteed that an existing customer & potential one will open the email.  Of course, to keep them interested – you’ll want to offer an incentive – a call for action.  If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE handle the rest. 

Note: Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism – on & offline.

 Inquiries?

Online Video Ads

Businesses looking to expand their advertising options should focus on a rapidly expanding market – online video (OV) & traffic-driving (SEO) companies – to tout product/services. Still in its infancy, this niche speciality market is projected to grow exponentially as businesses see value in turning to online video for advertising, branding, eLearning/training & communication. The sooner businesses jump-on-board to push their product/brands – the wiser, in terms of effectively utilizing ad dollars to increase revenues.

Analysts predict that by the end of this year the video ad online market will grow to a $647 million/year industry. Companies like Google are currently tapping this market, evidenced by its recent purchase of YouTube.

Obviously, Google always looks toward the future, and has the history to demonstrate that it’s investments are smart. Now that Google banks on the idea that a major portion of the $74 billion television advertising market will soon migrate – to online video ads, local business owners should take heed.

By Susan L. Stern
http://www.sternpr4less.com

Editor’s Note: Stern PR at www.sternpr4less.com offers custom-created online videos at a reasonable rate combined with effective Search Engine Marketing.

Stern PR Videos – New

PROFESSIONAL VIDEO SLIDE SHOWS

Popular/niche offering. Susan Stern taps into her vast background as a TV/radio reporter, commercial script-writer/voice-over talent – to create eye-popping professional videos for businesses and others:

  • Biz Videos – Next to Your Search Engine Listing, Uploaded to Website, Social Sites Galore – Online marketing works!
  • End of School Year – Slide Shows
  • Graduation Slide Shows – Remembrances
  • Weddings and Engagement Slide Shows
  • Bar and Bat Mitzvah’s, Catholic Confirmations and More

Popular! Susan Stern also offers mass (70+) social site video submissions for a nominal monthly rate – which exponentially increases your search engine raking! Plus, to boost your business’ SEO, Stern PR will handle your Google, Bing & Yahoo Business Listings with your video uploaded there too. Rates affordable.