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(Omaha, NE) — A keen business owner knows that a 21st Century website alone – isn’t enough to drive quality traffic. You need, not only a tech-savvy Omaha website designer, but a professional Omaha copywriter, too. The ideal choice is to outsource your Omaha website content writing to a professional in both Search Engine Optimization and aesthetics. Writing for the ear. Pleasing to the eyes. Active verbs, descriptive adjectives. No extraneous terms! Here in Omaha, Stern PR Marketing handles Omaha website design + Omaha copywriting. Streamline a company image with industry-appropriate words that are also SEO-friendly to help boost Google, Bing and Yahoo rank by “Stern PR.”
Did you know? Most Omaha website developers are technical only. They are not professional Omaha copywriters with a strong background in broadcast TV/Radio writing – like Susan Stern. So, what you get from most Omaha website developers is stale copy, to be candid. That’s not superior name-branding for your Omaha company image,” remarks Susan Stern, “Stern PR” an Omaha Marketing Consultant.
Inquiries? Contact Susan Stern Direct (o) 402-212-7489
Visit Official “Stern PR” Website for more information
What sets apart | Stern PR | Omaha website design from the rest, is easy to see. Omaha website designers tend to be technical. They are not professional copywriters nor handle broadcast Cable/TV internet video commercials NOR photography. Stern PR in Omaha handles it all. Advertising, Marketing, Public Relations & Journalism. Stern PR. Serious Strategy. Really!
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By Susan L. Stern
(Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.
Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.
What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.
Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™ in Omaha offers suggestions.
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Call Susan Stern, Stern PR™ in Omaha now to enroll in a monthly SEO plan.
About the Author: Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.
(Omaha, NE) — Have you heard the phrase ‘content is king’? The saying refers here to the ABSOLUTE necessity of outsourcing SEO – regularly updating your website & other online company listings. Notes Omaha Internet Marketing Consultant Susan Stern, “you gotta do it. High-quality SEO copywriting and periodic re-writing is SEO 101. Your business MUST regularly update content to maintain position & boost your website search engine ranking. If you just do nothing, let your website sit, trust me, your website will continue to fall further down the search engines. I tested the approach or lack there of and your website will get lost.”
How important is “the most up-to-date” content? On Google’s blog post, there is a clue, “Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”
The website content writing & re-writing process is not do-it-yourself. SEO writing is for experts…only. The process involves complicated keyword analysis and implementation that a layperson can not do. Equally as important, just because you hire a professional SEO writer, FYI, be aware that most SEO companies offer one, not two services. They are NOT professional copywriters (writing for the ear). So, the writing is stale and unprofessional.
To reiterate, in the world of SEO firms, you’ll find many are web programmers only. So, you’ll want to find a web content writer, an Omaha Internet Consultant who offers both: SEO & creative writing for business. Not common. Rare.
Susan Stern Stern PR™ , an internet marketing consultant in Omaha writes for SEO & aesthetics. “I have over 20 years experience writing for broadcast and print journalism, corporate communications, commercial broadcasting, and so forth. My writing is fun to read. Clean. To-the-point. I use vibrant verbs – appealing adjectives.”
As for how often to refresh content? Once a week, every couple of weeks or at the minimum once-a-month – is recommended.
Again, to maintain and build website ranking, you need fresh content updates by Stern PR™. Your best investment is to sign a “Content is King” Annual Service Agreement. Call Susan Stern Now. 402-212-7489
With an estimated 150,000,000 million active websites on the internet, the task of sifting through searches is insurmountable. So, Google uses a math equation to organize. The keywords written on your website & elsewhere is what Google’s algorithm searches out. Fresh content = better ranking.
So, yes. ‘Content is King,’ for a website business owner. After all, being listed prominently on Google, Bing or Yahoo can result in a big boost in website site traffic – and achieve the ultimate objective – propel profits.