Stern PR | Omaha Copywriter | Omaha Website Design Marketing

(Omaha, NE)  —  A keen business owner knows that a 21st Century website alone – isn’t enough to drive quality traffic. You need, not only a tech-savvy Omaha website designer, but a professional Omaha copywriter, too. The ideal choice is to outsource your Omaha website content writing to a professional in both Search Engine Optimization and aesthetics. Writing for the ear. Pleasing to the eyes. Active verbs, descriptive adjectives. No extraneous terms! Here in Omaha, Stern PR Marketing handles Omaha website design + Omaha copywriting. Streamline a company image with industry-appropriate words that are also SEO-friendly to help boost Google, Bing and Yahoo rank by “Stern PR.”

Did you know? Most Omaha website developers are technical only. They are not professional Omaha copywriters with a strong background in broadcast TV/Radio writing – like Susan Stern. So, what you get from most Omaha website developers is stale copy, to be candid. That’s not superior name-branding for your Omaha company image,” remarks Susan Stern, “Stern PR” an Omaha Marketing Consultant.Stern PR | Omaha Website Design

Inquiries? Contact Susan Stern Direct (o) 402-212-7489
Visit Official “Stern PR” Website for more informationStern PR | Official Website

Stern PR | 1 in 5 Heard of SEO!

Susan Stern OmahaBy Susan  L. Stern
(Internet, USA) —  Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.

The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.

What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.

– Click for FULL View – Courtesy of Google’s Matt Cutts

Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™  in Omaha offers suggestions.

Stern PR Article Published Nationally – Ezine – Read Here!

The SEO professional you hire needs to regularly make updates:

**Write Industry-related journalism/PR articles on Business Blog

**Swap out & re-design online website coupons

**Write Social Media updates: Twitter and/or Facebook

**Website Keyword analysis, competition analysis, keyword implementation & reports

With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

Call Susan Stern, Stern PR™  in Omaha now to enroll in a monthly SEO plan.

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About the Author:  Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.

Call Susan directly in Omaha

402-212-7489

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Stern PR | Omaha Business Owner Guide – Online Marketing Success

ImageBy Susan L. Stern

Pin the tail on the donkey. Can you hit the mark? A keen Omaha business owner knows website rank and look are equal to the brick-and-mortar image of business – on the ground. “Your website’s design, its search engine rank and user-friendly navigation are vital to online success. It’s important to connect with customers, build relationships while increasing online traffic and revenue,” emphasizes Susan Stern, Stern PR an Omaha Marketing Consultant.

Tip # 1. Your website must be found high, preferably on 1st page of Google, Bing and Yahoo. It’s called keyword local search relevance. The process of achieving the desirable page rank requires regular, monthly website content maintenance by a pro. A ‘Monthly SEO Plan’ is your best bet.

Tip # 2. Website design shouldn’t be too busy. A company website must be clean and modern, integrate appropriate widgets while offering quality navigation, descriptive copywriting and eye-catching graphics and video for aesthetics and SEO. Also. ‘Just Say No’ to all flash websites. Only flash headers (a home page banner) with text in body are effectively read by search engine algorithms. Finally, but not the end all, be all – website visitors must reach your business easily. Example: via contact form, email access, telephone number and so forth. It should never be difficult to contact your company right now!

Tip # 3. Marketing needs to be done right, not do-it-yourself. “Of course, to reach the pinnacle online Search Engine spot, you have to invest your marketing budget on either one of the following scenarios.

  • hire a full-time corporate communications expert at $40,000-$65,000 a year;
  • hire a high-dollar Advertising Marketing firm with high overhead and many faces;
  • do nothing & watch your website fall to 3rd & 4th Page on Google, Bing & Yahoo losing out on new business; OR
  • hire an Omaha marketer who knows all available marketing options.

The last option, outsourcing marketing, is the most affordable and highly effective solution. Take note, you will want someone who provides regular website content/social media writing, directory updates and more. The best thing to do is invest in a – Monthly SEO Plan,” states Susan Stern, Stern PR an Omaha SEO and copywriter professional.

Tip # 4. Ask your Omaha marketer to issue quarterly performance reports, and include research/analysis in the Monthly SEO Plan. Both are important to track the effectiveness of any SEO campaign.

Yes. Yes. Yes. With Susan Stern, Stern PR, Omaha business owners can expect the best:

  • Stellar Copywriting
  • Effective SEO
  • 21st century Website Design
  • Quality Internet & Broadcast TV Video Commercial Production
  • Unique Advertising available in Print/Media and Internet – a variety of Publications
  • Eye-catching Traditional Creative Marketing
  • Newsworthy PR

“At Stern PR here in Omaha, my developer Austin and I pow wow with the client during a conference call to ascertain a company’s on & offline objectives. Then, in person I present a written quote, which includes a recommended course of action, strategy, the investment cost and project scope. A budgetary commitment to marketing is worth its wait in gold. I offer personalized service, image consistency and affordability” notes Susan Stern.

All in all. Step 1 – through 4 are must-have’s – necessary for online & offline marketing success aimed at connecting with customers, building relationships and boosting profits.

For Omaha Website Design and marketing consultant inquiries, please contact Susan Stern Stern PR. 

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Stern PR™ Web Writing

Writing for the Ear & SEO ****Susie Stern, Stern PR™ is NOT ONLY an Omaha creative writer for – traditional marketing – like brochures, news releases, journalism/PR articles, company slogans, mission statements & the like. Here in Omaha, Stern PR™ specializes in – internet marketing – writing SEO friendly website content – to boost search engine rank & evoke a call for action.

Content writing SEO MUST be keyword rich & regularly updated. Notes Omaha Copywriter Susan Stern, “your business needs to have your marketing consultant periodically update your website, blog, directories etc. If you don’t, trust me, your website will fall further down the search engines to the dreaded page 2 & beyond.” Weeky, bi-weekly web content updates – recommended. At the very least – monthly. Having Susie Stern write articles on a unique business blog + social media sites like Twitter – important, too. Stern PR™ offers a monthly maintenance plan that fits all budgets.

Stern PR™ goes beyond just website & traditional copywriting. As a marketing consultant in Omaha, Susie Stern refines a company’s image via – Words, Graphics & Video.

Call Susie NOW for website copywriting in Omaha – journalism/PR article writing…writing for the ear & SEO.

402-212-7489

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Complete Marketing

(Omaha, NE)  — From Omaha to Denver to Carroll, Iowa. Stern PR™ is the go-to-person for affordable advertising, marketing, public relations & journalism – on and offline. Computer Concepts of Iowa™ hired Susan Stern to handle all of its marketing tasks:

Stern PR’s™ effective marketing for Computer Concepts of Iowa has led to additional marketing projects in Carroll including the marketing of an April 2011 Carroll Chamber of Commerce-sponsored ‘Technology in Business Symposium’: development & implementation of the campaign’s image via effective graphic design & copywriting, video commercial production/voice-over, online event registration, social media development, landing page & email marketing. From research, development to publishing. Stern PR™.

Plus, Computer Concepts of Iowa™ is partnering with Monarch Technologies™ of Denison, which has led to additional marketing work for Stern PR™

Notes Susan Stern “CCI President/Owner Adam Schweers is clearly a smart businessman. Instead of hiring a full-time marketing professional, a person who would most likely be specialized in one area only & who would outsource the rest, he hired me. I know the in’s out of not only marketing, but advertising, public relations & journalism, on & offline. I handle nearly every task imaginable, Think of me as a one woman band, per se. I handle it all – unlike a high dollar ad firm – with many faces, high overhead & fees. Stern PR™ marketing translates into affordability.”

Note: None of these tasks are outsourced. As you can see from all of the above images, the work Susan Stern creates on behalf of her clients equates to quality marketing.