Organic SEO Strategies – Scoop from Stern PR Omaha

Organic SEO Works!
What is it?

omaha seo company stern prWe here at Stern PR™ do organic SEO and PPC (pay-per-click like Google’s AdWords) advertising, having earned our wings as a premier search engine optimization marketing Omaha Neb. provider. We highly recommend organic SEO for ALL clients. Businesses on a limited budget greatly benefit from organic SEO strategies due to low cost compared to PPC.

Google AdWords Often Too Pricey for Small/Medium Business

Here’s the scoop. Google AdWords can be very expensive and cost prohibitive to many small and medium-sized businesses especially if the industry keywords are highly competitive that you hope to rank for on the 1st page of Google.

Why organic versus PPC? Because Google AdWords can be very pricey. It works like an auction. The more competition for the keywords that your company hopes to rank for, the bigger the investment. For Omaha HVAC, it can run $16 per click. That means every time someone clicks your ad, you are charged $16 bucks! It’s no surprise that unscrupulous competitors may play the click fraud game, and wipe our your monthly PPC budget quick.

So, we at Stern PR Marketing™ , an Omaha SEO Strategist, think that the best way to rank high for keywords is using organic search engine optimization techniques. This custom-designed herein image easily explains the difference between organic SEO and Pay-per-click:

Where is Organic SEO On Google?

Organic SEO refers to the listings located in the center of your screen of Google’s search results, as the image above shows. These listings are NOT paid for, but are targeted through content created by your affordable Omaha SEO strategist and other external factors.

Google AdWords Located Top and Right Sideomaha search engine optimization company neb

Likewise, pay-per-click listings reside on the right side of the screen, and we KNOW that fewer people go there. The shaded listing on top IS the prime spot, too. But it’s Google AdWords pay-per-click.

Google AdWords Works But Pricey

Research has demonstrated and it is our belief that most people look at the center (organic business listings) and top (Google AdWords PPC) of Google’s search results. To get to the shaded top section, you have to place the highest bid in Google AdWords.

In other words, the downside of having a listing on the top of the page is that this section can cost a lot of moolah. Of course, if you have the marketing budget, your organization would greatly benefit from doing both Google AdWords PPC and organic search engine marketing.

But candidly, organic SEO seems to work great on its own provided you have invested in hiring an Omaha SEO strategist who works on your online Public Relations, Marketing and Advertising monthly, or preferably weekly. Read about Omaha SEO company plans here>>

When to Use PPC

Again, Stern PR™ suggests Google AdWords pay-per-click advertising if a client is armed with a decent monthly budget and needs a quick way, off the bat to appear on the 1st page of Google for competitive keywords not ranking high yet. Now if you keywords are not very competitive, most can run a PPC campaign on the cheap.

Cautious Word to Companies About SEO

In general, company owners must realize that it takes time and patience to move up the search engines for any given keyword in organic SEO. It’s not uncommon to take months and even years. However, it can be done!

Stern PR™ has been able to get client websites, videos and press releases on the 1st page of Google within 48 hours. Generally, it can take weeks (s) or months to obtain 1st page position.

Read this disclaimer. No Omaha SEO company should ever promise 1st page ranking. If they do, run. Search engine position solely depends on third party search engine algorithms, and is completely out of any SEO company’s control. Success depends on both luck and continuing education by your search engine marketing Omaha provider. Here at Stern PR™ we spend considerable time continuing our education in white hat SEO strategies.

In total, with 90% of people going online before buying a product/service, you need to rank on the 1st page of Google. To get there, you need a monthly search engine optimization plan, that includes organic SEO.

SEO is NOT Do-it-yourself

To build and maintain search ranking, you need to hire an Omaha Internet Marketing specialist, well-versed in social media, marketing and public relations on and offline. Don’t hire techies either. That’s a bad move you will regret for corporate identity branding.

Few Omaha SEO Strategists Can Write Well

A word to the wise. Almost zero Omaha SEO companies and Nebraska Web Design firms offer professional copywriting services. Nope. Instead, most local web designers and SEO marketers write sub-par, to say the least. Yawn. Boring. Why? They’re technical people only.

OR, the Omaha SEO company depends on their clients to write the content. Then, the SEO “pro” simply copies/pastes it onto their client’s website or social media. Done! Uh no…

Businesses should avoid these companies who claim to specialize in Omaha SEO and Web design. Overall, poor writing is bad for corporate identity branding. Make sense?

“I’ve read the writing that many Omaha SEO companies have done. It is not professional at all. Most lack the ability to pen anything of value, including a great website, news release and social media posts. That’s what differentiates us, Stern PR Marketing™, from competitor search engine optimization companies in Omaha Neb.,” emphasizes Susan Stern, a veteran copywriter.

Stern PR Marketing™, a small SEO Omaha agency has a professional copywriter on staff indeed.  Turn to owner/operator Susan Stern, who brings to the table 20+ years of experience in on-air broadcast news reporting, PR and Marketing writing, strategy and consulting.

Stern PR™ serves clients from Maine to California, beyond Nebraska’s border. Stern has a proven track record of producing public relations work that outsiders think was produced by a Big Omaha PR Firm of 5-20 practitioners. People have written online about the Big PR Agency in Omaha, Nebraska known as Stern PR Marketing™. We are appreciative. But the fact is we are a team of two, expects in many fields: TV, Radio, Print AND Internet. Small agency, but an effective provider.

Read about: Stern PR successes nationally>>

“Businesses come to us for outstanding marketing, advertising and public relations agency work without the large overhead that big firms pass on to customers,” notes Susan Stern.

The fact is. It’s just Susan Stern behind the keyboard handling strategy and implementation: website content writing, advertising, graphic design, Omaha video production, press releases, social media – you name it!  Marketing with an outside the box mindset. Creative. Stern, works together with Austin Scott, a superior Omaha Web Developer, who spearheads web design tasks for Stern PR Marketing™.

Together the pair give their clients the best. Experts in many fields, they come together to help business grow. Personalized service is a Stern PR™ forte. Each and every client’s success matters to this Omaha Marketing agency.  Leave blog: Visit official website now>>

Stern PR™ IS your organization’s one stop shop for everything business consulting in Omaha Nebraska. Plus, Stern PR™ offers Omaha SEO services aplenty.

You’ve heard the history. Now you’ve learned about Organic SEO and PPC, so take the next step.

Final Step: Pick a Monthly SEO/Social Media Plan Here>>

image-phone-organic-seo-strategies-omaha-seo-companyInquiries? Contact Stern PR Marketing™ now. Reach Susan Stern direct.
402-212-7489omaha website design firm nebraska stern pr snapshot

Leave blog and visit official website!

2012 Video Debut!

By Susan L. Stern

(Omaha, NE)  — The wait is no more! The Stern PR™ Susan Stern 2012 video of services is here! Thus far, the reviews are great!

Every year, Omaha Marketing Consultant Susan Stern unveils a public portfolio showcasing the wide variety of projects to be proud of. Reminder. Omaha’s Stern PR™ offers everything that a business needs in terms of Omaha Marketing, Advertising, Public Relations & Journalism – on & offline.

“People don’t care, and may not realize the labor-intensive effort for creative & SEO-friendly video production the Stern PR™ way – done right! For example. For my own production, it took 60+ hours. Creatively. I start by shooting the video with a professional grade, high-definition & high-resolution video camera. I do same with high-resol still cam. Then, I transfer to my computer – a custom high ram, best processor, highest storage capability on-the-market 2012, an all-in-one touch-screen, flat screen, best graphics card desk top. And, no, it’s not a MAC. It’s a grand PC. Yet. reasonably priced. An IBM company created-system, on a side note.

Back to Video 101 by Stern PR™.  I first choose the golden soundbites, video, etc. I had already edited in my head during shooting, so I know approximately know where to go on-the-time line – for that choice excerpt. Forward, it takes hours as I manipulate each video frame-by-frame, interspersed with custom video effects, transitions, panning & more. Do this. Change that.

I pick & choose the right music bed – in my vast commercial-purchased video library.  I comb through several dozens of songs & bits – for the right track.

Once music is chosen, I place it on the – edit bar of-  my industry-level video production program.  I then lay down my voice-over. I zoom in each minute audio frame and edit-out breaths. Clean up copy. Import new media. Redo. Playback. Revise. Lay down new Susan Stern voice-over tracks. Render. Examine. Revise again. Re-edit. Whew!

When all is said and done. I download to appropriate video sharing sites. Redo. Redit. Delete old. Download again. Perfect. I then draft keyword rich for SEO description, title and tags after extensive research & analysis involving competition search engine 1st page placement. This is the entire process. Stern PR™. Pre & post production.

As for Stern PR’s 2012 Video Debut, time invested maxed out at 60+ hours,” stresses Susan Stern, Stern PR™, Marketing Consultant Omaha. “I worked some overnights. Many, many hours. Eventually, I get to the point – where I just know the production is great. I publicize it!”

Susan Stern is so enthused. ” Gotta be candid. I got the ‘itis’.  I think I am gonna immediately produce some – informative – Stern PR™  mini-videos, asap too.”

Stern PR™ offers the same enthusiastic commitment/passion for clients – corporate videos for websites, training, boardrooms, trade shows and for a sales pitch! “Like a reporter as I use to be, I research. Learn, the product/service of each client I represent. It’s not complicated, for me. In fact, I’ve impressed one client in particular, he tried to hire me as sales director. No thanks. Much appreciated. I’ll stick with marketing consulting. Anyhoo, back to the passion of Stern PR™, I then streamline a company’s image via corporate video  – complete with an ear-soothing, eye-catching slogan & entire name-branding – on & offline.”

Expect the best. Stern PR™.
Learn more at Official Website.


So, sit back for 1 Min :30 second. Then, call Susan Stern today.

Name-branding, building & maintenance. 402-212-7489

Call Susan Stern directly. 402-212-7489