Stern PR™…Start Ups

(Omaha, NE)  Technically, if you have a business plan, Stern PR™ Susan Stern, a marketing consultant in Omaha, Nebraska can make it become a reality. Help you focus. Give a valuable opinion. Put the plan into action!

“I’ve done it before, and I’ll do it again. A company comes to me, just starting up or has a clip art logo, and I help them launch their business plan, marketing-wise. Boom, done.Takes a couple weeks. I’ll unveil ‘total image marketing’: Logo. Slogan. Website. Video. Local print marketing. Registration with the state & BBB if industry neccesary. Check local, state and federal laws based on industry. I then create their legal contracts, mission statements, brochures, business cards, advertisements, etc. On your best behalf, I help cover your Aspen, Colorado, as I say,” remarks Susan Stern, owner of  a one person Omaha marketing firm.

I did this labor-intensive, creative & technical work for – A Hammer for Hire™ – Waterloo, Nebraska. A quick deadline. For instance.

Stern PR™ Susan Stern handles all the details.

402-212-7489

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PR Oops – Ship Wreck

By Susan L. Stern
(Opinion) — Carnival Corporation’s “make-good” offer to ship-wrecked passengers must be made under heavy influence of alcohol. The parent company of the Costa Concordia, which capsized off the Tuscany coast – is offering survivors of the January 13th ship wreck – a 30% discount on future cruises. What?

That “offer” is a kick in the pants to victims of the ship wreck. Insulting. Come on Carnival Corporation! Where is your brain?  Did your P.R. firm come up with this one? Or, did executives at the top – do it themselves. Fire ’em. Talk about exasperating the crisis response.

Sure, survivors will reportedly receive 100% discounts on that cruise debacle, but that offer is a no brainer, too. It’s a given.

Carnival should have offered survivors a lump sum payment for pain and suffering, as a peace-offering, an apology. Instead, lawyers are pursuing a class action lawsuit for monetary compensation.

Bad, bad, bad Public Relations. The response is a major slap in the face to survivors, and makes Carnival Corporation appear as cold, profit mongers, who are only thinking about their company’s financial bottom line rather than the human tragedy’s impact on lives. Certainly Carnival should have done more, something monetarily worthwhile. Their 30% discount P.R. response here will certainly further damage the company’s reputation i.e. its near future profits. Not a smart move Carnival. You get what you give, as someone once said.