Omaha Marketing Firm B2B Alert: Go Mobile or Lose Website Rank

google penalizes sites not mobile friendlyGoogle Rolls Out New Algorithms

(Omaha Ne Marketing Firm News) —  Warning: Google rolls out new algorithms that penalize or down rank websites that are not mobile-friendly. Not sure what that means? Test your website. How does it look on a smart phone or tablet? If you can not view the full site content, are forced to zoom in or pan  – it’s time to convert. Go mobile.

Get Rid of Flash Animations –  NOT Mobile Friendly

It use to be all the rage for its bells and whistles – the look. But now flash within websites is passé for two reasons. Content within flash animations are read by search engines as an image rather than words, so flash does nothing for SEO – rank building.

Secondly, based on the announcement of Google’s new algorithms, websites with flash animations are expected to be penalized with a down ranking – simply because the flash does not display on smart phones and tablets, including Android Samsung Galaxies or OS Apple devices like iphones and ipads.

While an interactive banner looks cosmetically appealing on a MAC or PC desktop and laptop, Google, the search engine GIANT, does not care about appearances. No. No. No. Google is more interested in providing the best user experience – ON ALL DEVICES:

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” said Yoshikiyo Kato, Software Engineer, on behalf of Google Mobile Search team on the webmaster blog.

stern pr website designers omaha nebBusiness Owner Alert: Google may penalize your site

Optimizing a website for mobile search use to be – an after thought. But as more and more people go online via cell or tablet, an estimated 31 percent of traffic, Google is altering its search algorithms to meet their needs. This means that, if your website is not built for tablet and mobile phone users, your website may lose its spot in organic search rankings. Yes, you are being forced to go mobile.

Mobile Website Should be Priority

Omaha Ne Marketing Firm Recommendation. “Website ranking can make or break a business. If your site is not mobile-friendly, i.e., optimized for mobile devices, you’ll probably lose business. Whenever Google announced new algorithms, all businesses should take heed. Our Marketing firm in Omaha Nebraska recommends you have your website re-built to be mobile responsive. That means whatever device someone uses, the CSS (tech language) will appropriately adapt.”

Mobile Revolution Changes Way Customers Find You

To convert your website to mobile, contact our Omaha Marketing and website design firm in Nebraska, here.

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Call Stern PR Omaha Now!

402-212-7489

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Stern PR Marketing Firm located in Omaha Nebraska is the go-to company for website design & development, SEO, Copy Writing, Graphic Design, Video, Social Media Management, Advertising and Public Relations services. Visit Official Website now.

Time to Hire Omaha Internet Marketing Firm

image-marketing-firm-omaha-nebraskaInvest Internet Marketing in Ne

Is your business hesitant to jump on the active online bandwagon? Well, we don’t understand why! After all, 70-90% of people go online before buying a product or service, so you SHOULD, without hesitation invest most of your advertising dollars with an internet marketing firm in Omaha Ne.

Tick tock. The time is now to outsource all your advertising, PR and Marketing Firm Omaha services to us! Stern PR™. We offer what your business needs to succeed on & offline.

We’re Better at Omaha SEO Services

Stern PR Marketing™ is not a mere Omaha website design firm. We are a full service creative agency. We are known for our exceptional website content writing, too. Our photography and video in Omaha Nebraska.

We see the big picture offering total corporate branding based on our years of expertise in Advertising, Marketing, Public Relations and Journalism. Few, if any, internet marketing firms in Nebraska can offer all of these services. Copy writer extraordinaire Susan Stern pens a fantastic website, press release and social media – that few can do.

snap shot of stern public relations firm omaha nebraskaWe Do Omaha Marketing Firm Work

Stern PR Marketing™ is a one stop creative shop. Run your company. We will do the rest. We handle everything on your best behalf on and offline. We provide exceptional Website Design in Omaha Ne services, Social Media, Graphics, Copywriting, Omaha SEO and Video. We’re a full-service Advertising, Marketing and Public Relations Firm in Nebraska. So, run your company. Let Stern PR™ Omaha handle the rest.

Since 2004, Stern PR Marketing helps business grow!
Contact us now. Inquiries? 402-212-7489

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Business Image Everything! | Stern PR Marketing Omaha

(Omaha, NE)  —  An integral part of building your Omaha company brand is promoting a consistent & polished image on & offline. Everything your business puts out there reflects your company image, so hiring a competent and creative Omaha marketing consultant, well-versed in all media/print aspects is a must-have for a successful marketing strategy:

  • Logo
  • Business Cards
  • Website Design & Navigation
  • Internet & Broadcast TV Commercial
  • Brochures
  • Slogan
  • Print & media Advertisements

    Notes Susan Stern, “every aspect of your marketing plan should have a common and consistent theme across-the-board: overall color, design and appearance of all things communication that your company promotes. This is not a do-it-yourself project.Only a competent Omaha marketing consultant has the tools and industry knowledge to streamline a company image at a professional level.

    “I am one of the only Omaha marketing consultants in town that handles all things communication on & offline.Most Omaha advertising and marketing firms have up to 5 (five) people managing your company image. That means, behind-the-scene, one person handles the copywriting, another does the graphic design, and most likely other tasks such as Omaha website design & development are outsourced with high costs passed onto you. With so many people working on your image branding, that can present a problem in terms of image consistency, too. “With Stern PR Omaha, you have solely 2 (two) professionals managing your marketing! Costs are very reasonable. Your image remains consistent. Reaching Susan Stern to communicate is easy, too. Pick up the phone, send an email or text.

    Yes, image is almost everything to a business, but not the end-all-be-all. Yes, a company’s image can help customers remember your business, but the quality of the image is what makes a lasting impression. In other words, a fantastic logo on a business card will have little influence if the card paper itself looks cheap. The quality of your business card image portrays to customers on a conscious & subconscious level. Therefore, a low quality image on your business card represents a poor quality company. Likewise, a polished biz card which contains a great looking logo and easy-to-read font and all contact information positioned on superior paper stock gives an outstanding impression of your business.

    Equally as important as image is the substance of the service/product your company provides.  Notes Susan, “give your customers something that exceeds their expectations, i.e., superior service compared to others, out-of-the-box production/service – at a reasonable price.”

    A successful brand identity is based on SO MUCH MORE than just a talented designer’s or copywriter’s interpretation of your company. Branding strategy must capture the essence of the company’s vision and summarize the benefits that your target demographic will experience when doing business with you. “Here at Stern PR Omaha, not only will my clients receive meticulous branding of your company image on & offline, but the image will be consistent, streamlined and professional, backed by superior customer service, affordable rates and an advocate who works on your behalf within your budget,” emphasizes Susan Stern.

    For more information and inquiries, please contact Susan Stern direct in Omaha at (402) 212-7489. Visit official website here.

    Susan Stern is a one woman band, per say. She is an Omaha copywriter, graphic designer, website developer, video producer, photographer and traditional/internet marketing consultant. She is, most importantly, a mother to the most amazing kid ever.  You can follow her on Twitter and Google:+ Susan Stern

Stern PR | Affordable Omaha Marketing On & Offline

(Omaha, NE) — Most Omaha marketing firms charge exorbitant fees for work that can be completed affordably, notes Susan Stern, Stern PR, an Omaha Marketing Consultant. Why the inflated charges? Many, if not most Omaha Advertising Agencies pay big bills on their own: high overhead and leasing costs, salaries for many individuals, utilities and the inflated costs for outsourcing Omaha website design, video production and so forth. Many of the tasks that Omaha area Advertising & Marketing firms offer are not in-house – projects are often outsourced to independent contractors, anyhow.

Here in Omaha, Susan Stern of Stern PR offers total marketing services on & offline – minus the major price tag. Cost for internet and traditional marketing services by Susan Stern – reasonable. Stern PR is a two-person Omaha marketing firm which handles everything a business needs on & offline: Website Design & Development, SEO, Video Production, Copywriting, Graphic Design, Commercial Scriptwriting & Voice-Over, Media/Print Buying and more.

Notes Susan Stern Stern PR, “small and medium-size Omaha companies don’t have the luxury NOR budget to be spending high dollar on Omaha marketing help. No. Absolutely not. Omaha business owners can not be straddled with a $5,000 bill for logo design or $10,000 website development which in fact, most Omaha marketing/Ad firms outsource those tasks to a third-party anyhow.”

Marketing is an essential part of any business owner’s budget. Susan Stern at Stern PR believes affordable Omaha marketing services should be available to not just the big guys. Small and medium-sized businesses deserve a marketing consultant partner, too. With Stern PR, all projects are done in-house.

For Inquiries, please contact Susan Stern in Omaha, Nebraska direct at (o) 402-212-7489

Or, contact via email

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Stern PR | Omaha Business Email Marketing

(Omaha, NE) — Professionally-crafted email marketing letters for business – are effective to achieve brand awareness & purchase action. “Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline, it’s nearly guaranteed that an existing customer & potential one will open the email. Of course, to keep them interested – you’ll want to offer an incentive – a call for action. If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE handle the rest.

Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism – on & offline.

Inquiries?