Stern PR Mission

Why did you start your business?

“Out of a love for creativity & providing services that net results,” notes¬†Omaha Marketer Susan Stern on why she launched her own business. Susan brings to the table more than¬†a decade¬†combined in network/affiliate TV/Radio News as a reporter/producer/anchor. She offers in-depth experience in corporate copywriting, event planning, web content and video production. Susan Stern has tangled in all aspects of broadcasting, from news to commercial. She knows public relations, SEO, on and offline marketing, website design & more.

What makes you different than other similar businesses in your community?

Omaha Marketer Susan Stern, who manages accounts herself, offers a myriad of on and offline services keeping costs affordable for small and medium-sized businesses. Stern PR constantly expands service offerings based on customer need, an evolving internet industry combined with a commitment by Susan Stern to educate herself on new techniques involving graphic design, website design, photography, videography, search engine marketing and more. Quality work, creativity & affordable prices Рare Stern PR commitments and client valued. Several commercial customers turn to Susan Stern to handle their own Рfamily-related event planning including postcard/online invitations, photography, video montages and slide shows.

What do you like most about your community?

Based on a vibrant Omaha business community, Stern PR understands that there are countless opportunities¬†to manage¬†accounts¬†within the Omaha metro-area. For one, new companies constantly emerge, and/or, existing ones seek effective internet marketing strategies. Many family-owned companies choose Stern PR because clients deal directly with Susan Stern, rather than a handful of individuals within a large organization.¬†“I handle tasks myself. My clients appreciate the personalized service that I offer. I’ll do whatever it takes to get the job done right!”¬†¬†A one person firm translates into affordability.

To learn how Stern PR can catapult your business to new levels, contact Susan Stern today! 402-212-7489   

Contact Susan Stern Now!

UR Biz Needs A Logo!

By Susan L. Stern

Q. Does someone who runs a small business need a logo?

A. Branding is fundamental whether you run a large, medium or small organization, including a home-based business. You need to differentiate yourself from your competitor. For that reason, without question, you need to¬†have a brand identity! Of course, a logo plays a vital role – in creating a unique brand identity for your business. Additionally, a business logo makes you recognizable to customers. The goal is…for instant recognition of¬†your business, name-branding, building & maintenance.

Q. How soon should a new business start using a logo?

A.¬†Technically,¬†you should secure a professionally designed logo¬†– before you start your business.¬† However, it can be done backasswords, although it’s not recommended. For those who’ve already launched their business with¬†a half-baked logo,¬†the time is now to hire a professional designer, or your make-shift logo and the image it represents may¬†deter potential customers from doing business with you.

Take note. If you’re budget is tight, spare the money to invest in a logo early on, and then add¬†branding items as you build. Word of advice. Don’t buy logo-creation software – to do-it-yourself.¬† Besides looking unremarkably chincy, you’ll end up with a logo in limited formats. So, you’ll see pixels when you try to stretch it to a banner size, for instance.

Q. What are some design considerations Stern PR keeps in mind while creating a logo?

A. Stern PR uses the KISS formula (Keep It Simple Stupid) as a first consideration Р in logo design. In addition, it should portray the right message of your business with iconic representation. Fonts and colors should be easily recognizable. Your logo should look great in black and white too.

Q. What format should my logo be in?

A. Vector based images, made up of a set of mathematical equations (format file extensions including EPS, AI, SWF (flash animation) should be the starting point of any logo design process. A vector image can be scaled, re-sized and rotated without loss of quality. So, your logo will not pixelate or appear fuzzy on an outdoor banner for example. Vector file formats are as follows: EPS, AI, JPG, PNG and GIF.

Q. What other formats should I get?

A. Beside EPS format of your logo, your designer should provide you with pixel (raster) based versions of your logo including JPG, PNG, GIF. Of all three, PNG and GIF are ideal for logos, offering solid, contiguous colours without ringing, boxing or blurring. Plus, both formats support saving your logo with a transparent background, which is required for your logo to appear on a colored website background – without a white box. JPG’s are primarily used for photographs.

Here are the recommended formats and versions Рthat your logo designer should supply you: 
    РA greyscale (halftone) logo version.
    РA Black and White Linear version Рbest for fax cover sheets, low resolution
    РAn EPS Version
    РA GIF or PNG Version
    РYour Logo in PDF 
   

Learn more about how up-and-coming Omaha graphic designer Susan Stern can create an affordable logo for your company. Click Here…