New Logo 4 Client

(Omaha, NE)  —  Stern PR™ Omaha NE developed a new logo (left) for customer All Clear Windows™ Omaha NE.  “I took my client’s old logo & streamlined it – giving it a more polished look,” notes Susan Stern.

Additionally, the old logo (as seen here on the right) was problematic. It did not reproduce well on small printed items like letterhead, magnets, stamping, etc. Notes Susan “logos should be scalable to all sizes without losing any of the image’s integrity.”

“So, I eliminated the intricate window details & modernized the font. Further, since All Clear Windows™ offers more services than just professional Omaha window cleaning, I added “Windows & Services” to the final logo. Plus, I established logo ownership & public notice thereof, by adding the TM symbol. I think the overall look is great!”

Omaha website designer Susan Stern just revamped All Clear Windows’ ™ website. Out with the old, in with the new. “The site is done!” (left – home page screen shot).

Stern PR™ also set up facebook, twitter & business blog accounts for the client.

Over the past year, Stern PR™ also created an internet video commercial for All Clear Windows™ & optimized it for search engine rank. Name-branding, building & maintenance to the highest level – with an eye-catching/informative video commercial & powerful SEO. Stern PR™ Omaha NE – a one-stop shop for marketing on & offline. Call Susan at 402-212-7489 now!

UR Biz Needs A Logo!

By Susan L. Stern

Q. Does someone who runs a small business need a logo?

A. Branding is fundamental whether you run a large, medium or small organization, including a home-based business. You need to differentiate yourself from your competitor. For that reason, without question, you need to have a brand identity! Of course, a logo plays a vital role – in creating a unique brand identity for your business. Additionally, a business logo makes you recognizable to customers. The goal is…for instant recognition of your business, name-branding, building & maintenance.

Q. How soon should a new business start using a logo?

A. Technically, you should secure a professionally designed logo – before you start your business.  However, it can be done backasswords, although it’s not recommended. For those who’ve already launched their business with a half-baked logo, the time is now to hire a professional designer, or your make-shift logo and the image it represents may deter potential customers from doing business with you.

Take note. If you’re budget is tight, spare the money to invest in a logo early on, and then add branding items as you build. Word of advice. Don’t buy logo-creation software – to do-it-yourself.  Besides looking unremarkably chincy, you’ll end up with a logo in limited formats. So, you’ll see pixels when you try to stretch it to a banner size, for instance.

Q. What are some design considerations Stern PR keeps in mind while creating a logo?

A. Stern PR uses the KISS formula (Keep It Simple Stupid) as a first consideration –  in logo design. In addition, it should portray the right message of your business with iconic representation. Fonts and colors should be easily recognizable. Your logo should look great in black and white too.

Q. What format should my logo be in?

A. Vector based images, made up of a set of mathematical equations (format file extensions including EPS, AI, SWF (flash animation) should be the starting point of any logo design process. A vector image can be scaled, re-sized and rotated without loss of quality. So, your logo will not pixelate or appear fuzzy on an outdoor banner for example. Vector file formats are as follows: EPS, AI, JPG, PNG and GIF.

Q. What other formats should I get?

A. Beside EPS format of your logo, your designer should provide you with pixel (raster) based versions of your logo including JPG, PNG, GIF. Of all three, PNG and GIF are ideal for logos, offering solid, contiguous colours without ringing, boxing or blurring. Plus, both formats support saving your logo with a transparent background, which is required for your logo to appear on a colored website background – without a white box. JPG’s are primarily used for photographs.

Here are the recommended formats and versions – that your logo designer should supply you: 
    – A greyscale (halftone) logo version.
    – A Black and White Linear version – best for fax cover sheets, low resolution
    – An EPS Version
    – A GIF or PNG Version
    – Your Logo in PDF 
   

Learn more about how up-and-coming Omaha graphic designer Susan Stern can create an affordable logo for your company. Click Here…