Publicist On a Pinch!

(Omaha, NE ) — Need a publicist on a pinch? Contact Omaha Marketer Stern PR™.

Based on the effective website SEO that Stern PR™ does & the website portfolio that showcases Susan Stern’s work, Denver-based SolarFrameWorks contacted Susan Stern during the Omaha Berkshire Hathaway™ meeting! CEO Patrina Eiffert sought public relations representation – like immediately. About an hour-and-a-half after the Saturday late-morning call, Susan, armed with a professional video camera, a positive attitude and a keen eye for detail & focus – descended on the Omaha Qwest Convention Center – ready to go!

“I thrive on adrenaline-fueled deadlines. As a former TV/Radio reporter, I’m use to last minute everything. That’s the nature of the news business. So, if a call comes in with seconds notice, like it did here, it’s no problem. For SolarFrameWorks, I quickly multi-tasked by arranging a babysitter, grabbed my gear & got moving,” emphasizes Susan Stern, who wears many hats as a publicist, marketer, advertiser, web & graphic designer, videographer/photographer & copywriter – all in one.

Stern PR™ went into this project blinded per se, i.e., extemporaneously, with zero time for background research. Of course, lack of info was not an impediment. As a former Omaha TV/Radio Journalist, Susan Stern had faced countless on-the-spot newsworthy events.  In the case of SolarFrameWorks, spontaneity proved challenging, yet doable.  

Stern PR™ made it happen – off the cuff & with immediacy. “When I approached the Johns Manville™ (JM) booth, where my new client, SolarFrameWorks was stationed, I got down to business – right away. I briefly chatted with the owners/inventors, who, by the way, are two incredibly educated & business savvy siblings known in the industry as the “Solar Sisters.”  I asked them questions to determine my angle. Turns out that the pair invented a revolutionary weather-resistant, solar panel membrane system called Coolply™ that attaches to the roof without damaging the roof itself. Wow. What a great product. What a great company to represent!”, remarks Susan Stern.  

For SolarFrameWorks, Susan Stern produced a nationally released news release that was published on businesswire.com and a corporate video.

Quality work. Quick turn-around. A Stern PR forte. Notes Susan Stern. “This is an extremely exciting opportunity for my one-person company to grow beyond the big O.”

Editor’s Note. Omaha-based Publicist Susan Stern may be reached at 402-212-7489.

Stern PR™ Style

(Omaha, NE) —  Stern PR’s™ public relations background is quite extensive, thanks to being on the receiving end, i.e. vetting news releases for newsworthiness – as a TV/Radio reporter/producer for more than a decade. Says Susan Stern, “I know what’s newsworthy and what stories contain all the right elements. On a typical day, our newsroom would receive 20 so-called PR Flak faxes. Those that were well-written & contained newsworthy elements, made my newscast.” 

Susan Stern also “gets” both sides of the fence. As a Public Relations Practitioner, Susan Stern helped catapult an Omaha-based business to the national spotlight by crafting timely news releases – on a public health issue. Time and time again, she obtained free coverage in targeted markets nationwide, and at media outlets in Omaha, NE: OWH, KETV, KMTV, WOWT, KPTM, KKAR & KFAB.

Stern PR™ is called upon to represent organizations that seek free media/print news coverage for – events galore.  Companies call on Susan Stern to craft news releases via fee-based distribution channels, too. As usual – Susan Stern’s wordsmith abilities net results. “I am a journalist at heart. I view the world through the eyes of a reporter. So, I am able to effectively spot a news story in every corner. I transfer this perspective to the business world and the products/services a business wants publicity for,” notes Susan Stern.

Sample May 2010 National Release

As a publicist, Susan Stern fine-tunes the client’s image via the marketing materials she produces. She works with the client to craft the most accurate news releases before each is published. Expect an eye-catching headline that inspires interest. As an Omaha-based corporate communications practitioner, Susan Stern acts on behalf of the local, regional and national organizations she represents, working in her client’s best interests with other corporations, news distribution services and the like. It’s a fact. “Every company needs a public relations specialist to protect, refine & control their image. I will do so with the utmost professionalism, while working alongside a client’s partners,” emphasizes Susan Stern.

Susan Stern wears other hats, too. As a publicist on behalf of her client, this one-woman image firm, schedules news interviews; purchases media ad time; writes, directs & voices broadcast commercials; photographs events;, produces corporate videos, among other tasks.  Name-branding, building & maintenance.  Stern PR™. Serious Strategy. Really!

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Of course, to be publicity-worthy, a business or event must offer one of the following to – make the news!:

  • unusual product, service or event
  • innovative product, service or event
  • announcement of a partnership or agreement
  • release of a survey, poll or study
  • service impacting public health & welfare
  • business working with the government
  • companies that are committed to  “green” environment solutions
  • contains all elements of an interesting people story
  • localize a national news issue or holiday 
  • goodwill ventures including launching a fundraising drive

Name-branding, building and maintenance takes more than marketing & advertising. Public relations, an under-utilized mode-of-operation, should be an essential part of any business plan. Earn industry respectability & credibility. Public relations is an effective tool for an organization to create and maintain a positive image.

Contact Susan Stern Now! 402-212-7489