Craigslist Removes HTML Links – Bad 4 Small Business

image-craigslist-changes-hurt-small-businessCraigslist Change Hurts Small Business & Marketers

For years, Craigslist advertising has served as a fantastically free site for Internet Marketers who post advertisements on behalf of small business clients that we represent. Too good to be true, right? Good things rarely last.

Recently, Craigslist implemented universal changes which completely remove the ability to post professional-looking html-generated image ads that live link to a website. So, gone is a way to post beautifully designed flyer templates, rich in graphic content with hyperlinks. They no longer work on Craigslist!

image-error-craigslist-removes-htmlSurprise. Gotcha! Empty Craigslist Ad

Those of us who frequently post on Craigslist were NEVER notified of the policy change via an email or mass media campaign. Nope. Nada. Not.

Instead, we found out by surprise. The roll out¬†appeared gradual nationwide. But here in Omaha, Marketers logging into their accounts to renew previously posted image ads¬†uploaded last year were met with empty content in 2014, or an error “0” when trying to re-publish the HTML-coded ad. Yes, the headers were there, but the¬†image content was gone.¬†What the heck!?

“I was confused at first. Some of my client’s professionally designed graphic ads were empty.¬†I thought it was an error. Was it frustrating? Yes! A lot of work down the drain.¬†It was¬†not until I Googled “Craigslist¬†HTML Changes”¬†that I became aware of Craigslist’s new policy¬†which bars HTML code ads.

Interestingly, the only articles about Craigslist’s new¬†policy focused on the impact to realtors. The bigger news story uncovered by us is how the Craigslist’s changes hurt small business on limited budgets, including the advertisers and internet marketers who represent them:

“Cheap ads HAD generated great leads and the hyperlinks WERE¬†great for SEO. Now, the newly mandated plain text ads¬†look boring and amateurish and there’s zero SEO advantage to small business who must compete with the big budget corporations for a piece of the pie,” notes¬†Susan Stern, an internet marketing Omaha consultant.

Why Did Craigslist Change Ad Policy?

It can be assumed that Craigslist wants to even the playing field. Many people don’t have the economic resources or knowledge to create custom HTML code to¬†post professionally looking Craigslist ads. Internet marketers who write custom code have an advantage over small sellers. So what, we say!

By removing the image tags from posts, Craigslist appears to be standardizing ads so no company has an upper hand¬†over another.¬†“This is a ridiculous policy change especially for small business on a limited budget.¬†Plus, all the ads now look the same. There is little way to stand out from the rest. In actuality, Craigslist is hurting small business from Maine to California,” notes Stern. Do you like the change? Take Poll NOW!

What Can You Post On Craigslist NOW?

Instead of being able to create eye-popping HTML-generated ads,¬†internet marketers¬†are¬†now FORCED to write plain text advertising just like the layman would. Sure, you can still upload photos and images, but you can¬†NOT link them to any live website. You have to type in plain text, period. If you want to display a URL, it does NOT¬†work. Craig’s list removed outbound links, completely.

Officially, Craigslist’s new policy:

Please note IMG, FONT, TABLE, DIV, and SPAN tags are no longer supported… Please use CL image upload for images.

Craigslist HTML Policy Bad for SEO

The no-custom-HTML-code-policy means you may no longer use clickable Image Ads to drive traffic to your website, reducing the options for external link building and SEO (Search Engine Optimization: the process of building and maintaining a website’s Google rank).

Recover From Craigslist Ad Removals

“Change is never easy. But after the initial shock, internet marketers must accept¬†the Craigslist changes.¬† Sure there is a mourning period for those who have successfully¬†used Craigslist to generate new business for years. Someone could start a change.org petition, but let’s be real. Generally, internet signature gathering does¬†NOT¬†trigger change. Still, if enough people complain by¬†blogging online, there is a slight chance Craigslist may listen.”

The best advice now is for internet marketers to stop focusing on what’s lost, and start thinking positive. Chin up. Search for new opportunities to¬†generate new business. We should let the Craigslist policy change serve as a warning. Look at the big picture. Google could change its algorithms at any time. Where would your business be then?

“Marketers should encourage their small and medium-size businesses to think outside the box and use a marketing mix. It’s smart to diversify¬†resources to find different ways to generate new business leads online as well as the old-fashioned way, like fostering relationships in person,”¬†emphasizes Susan Stern, an Internet Marketing Omaha company owner.

Still, we here at Stern PR Marketing‚ĄĘ are not happy with Craigslist killing off the ability to post enhanced ads. It’s bad for small business on a budget. We hope they re-think their policy.

stern pr omaha website design company

For internet marketing Omaha services, visit the official Stern PR website here>>

Inquiries? Call 402-212-7489

Article originally published February 21, 2014.

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Stern PR | 1 in 5 Heard of SEO!

Susan Stern OmahaBy Susan  L. Stern
(Internet, USA) —¬† Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.

The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.

What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR‚ĄĘ Omaha.

– Click for FULL View – Courtesy of Google’s Matt Cutts

Omaha Internet Marketer Susan Stern Stern PR‚ĄĘ did her own informal, unscientific survey and found the same results as the Google¬†Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

How do search engines determine which websites go where? A site‚Äôs position on Google, Bing & Yahoo is¬†based on a¬†mathematical formula,¬†an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR‚ĄĘ ¬†in Omaha offers suggestions.

Stern PR Article Published Nationally – Ezine – Read Here!

The SEO professional you hire needs to regularly make updates:

**Write Industry-related journalism/PR articles on Business Blog

**Swap out & re-design online website coupons

**Write Social Media updates: Twitter and/or Facebook

**Website Keyword analysis, competition analysis, keyword implementation & reports

With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

Call Susan Stern, Stern PR‚ĄĘ ¬†in Omaha now to enroll in a monthly SEO plan.

¬†–end–

About the Author: ¬†Susan Stern, Stern PR‚ĄĘ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.

Call Susan directly in Omaha

402-212-7489

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Stern PR | Affordable Omaha Marketing On & Offline

(Omaha, NE) — Most Omaha marketing firms charge exorbitant fees for work that can be completed affordably, notes Susan Stern, Stern PR,¬†an Omaha¬†Marketing Consultant. Why the inflated charges? Many, if not most Omaha Advertising Agencies pay big bills on their own: high overhead and leasing costs, salaries for many individuals, utilities and the inflated costs for outsourcing Omaha website design, video production and so forth. Many of the tasks that Omaha area Advertising & Marketing firms offer are not in-house – projects are often outsourced to independent contractors, anyhow.

Here in Omaha, Susan Stern of Stern PR offers total marketing services on & offline Рminus the major price tag. Cost for internet and traditional marketing services by Susan Stern Рreasonable. Stern PR is a two-person Omaha marketing firm which handles everything a business needs on & offline: Website Design & Development, SEO, Video Production, Copywriting, Graphic Design, Commercial Scriptwriting & Voice-Over, Media/Print Buying and more.

Notes Susan Stern Stern PR, “small and medium-size Omaha companies don’t have the luxury NOR budget to be spending high dollar on Omaha marketing help. No. Absolutely not. Omaha business owners can not be straddled with a $5,000 bill for logo design or $10,000 website development which in fact, most Omaha marketing/Ad firms outsource those tasks to a third-party anyhow.”

Marketing is an essential part of any business owner’s budget. Susan Stern at Stern PR¬†believes affordable Omaha marketing services should be available to not just the big guys. Small and medium-sized businesses deserve a marketing consultant partner, too. With Stern PR, all projects are done in-house.

For Inquiries, please contact Susan Stern in Omaha, Nebraska direct at (o) 402-212-7489

Or, contact via email

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Stern PR | Omaha Business Email Marketing

(Omaha, NE) — Professionally-crafted email marketing letters for business – are effective to achieve brand awareness & purchase action. “Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline, it’s nearly guaranteed that an existing customer & potential one will open the email. Of course, to keep them interested – you’ll want to offer an incentive – a call for action. If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR‚ĄĘ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR‚ĄĘ Omaha NE handle the rest.

Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism – on & offline.

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Omaha SEO Pro

(Omaha, NE)¬† —¬† Every so often, I check where my Omaha company Stern PR ranks¬†on search engines. Proudly, the results¬†continue to¬†amaze.¬†I chuckle with total excitement¬†that a one-person marketing firm¬†such as myself – easily competes with¬†large-size Omaha Advertising/Marketing Agencies, who have dozens on staff, high overhead and 10 people working on one client’s project, not to mention the much larger staff and salaries – altogether.

With the SEO strategies I have perfected, my business ranks on the 1st page of Google under ALL my industry’s key terms – beating out the big guys. Plus, the websites I have created for clients look beautiful, streamlined and 21st Century professional. They love my passion for copywriting, and my commitment¬† for total customer satisfaction.

Great news for Omaha area businesses on a tight budget. Stern PR is affordable. I handle marketing tasks myself, except that I utilize the expertise of my long-time programmer/developer Austin for the intricacies/expertise of website set up.  Stern PR does the rest: website management, website copywriting (active verbs, expressive words), web photography, videography such as internet video production, Video SEO, voice-over & production of TV/Radio Commercials, writing offline, graphic design and much more.

As for my 1st page ranking on Google for all my industry’s keywords demonstrates –¬†Stern PR offers a lot to Omaha businesses in search of effective, yet affordable marketing solutions.

Reminiscing.¬† I recall a long time ago that my beloved mother taught me an important lesson when I was in the TV/Radio news business, in which I received attention and admiration. Sometimes it went to my head. She pointed out that, “you don’t have to tell people how great you are, they will figure it out themselves.” My dearest mother was right that modesty and humbleness make one a likable person. ‘Cause nobody likes a braggart. Agreed.

With that said, I am a firm believer, that if you have a highly marketable service to sell – that is your bread and butter¬†– and Omaha businesses highly benefit¬†with a streamlined image and increased profits¬†– I think it’s ok to announce it! Don’t you?

So, in 2012, let me help you – elevate your Omaha business image – on and offline – to a higher level.

Expect personalized service.
Consistency.
Affordability by Stern PR.

Run your business.
Let Stern PR handle the rest!

Stern PR handles all your company’s marketing needs – on & offline.
As my motto goes, “Stern PR. Serious Strategy. Really!

Call Susan Stern Now! 402-212-7489

Visit the Official Stern PR Website Now!

Business SEO Omaha

By Omaha Website Designer | Omaha SEO Pro Susan Stern
(Omaha, NE)¬† —¬† The single most important investment a business should make beyond a quality website and internet video commercial – is to encourage online traffic to¬†your¬†website home page.¬†Known in the industry as Search Engine Optimization (SEO), it’s an integral internet marketing tool. Without a mechanism to drive traffic, you are left with nothing but a storefront. With effective SEO, would-be customers find your website when they type in keywords for your products and services. With an estimated 60% of people searching online before they make a purchase, SEO is of the utmost importance for a business to net profits.

Here you shall find the results of research by the London-based research marketing firm brightlocal.com – which demonstrates that Google’s search engine drives the most traffic. Thus, the importance of Google to website owners. Additionally, the findings show that businesses should have SEO directed to Yahoo and Bing search engines and have a Facebook presence. Finally, website owners should have what’s called backlinks or referring sites, i.e. websites or online videos that link to your business website.

Omaha Search Engine Optimization (SEO) pro Susan Stern understands the nuts¬†&¬†bolts of¬†driving qualified traffic to your website. Stern PR‚ĄĘ¬† helps Omaha NE business achieve top SEO¬†ranking using a proprietary video marketing technique, organic SEO, business listings, blog writing, backlinks, social media, title/meta tags & much more! Would be customers¬†WILL find your company online¬†during a product/service search.¬† Omaha business Search Engine Optimization by Stern PR‚ĄĘ works! Learn more. Visit the Official Stern PR Website NOW!

Contact Susan Stern
of Stern PR‚ĄĘ for all your Omaha internet and traditional marketing needs.¬†Stern PR‚ĄĘ.¬†Serious Strategy. Really!

Contact Susan Stern Now! 402-212-7489



All Communication

Stern PR‚ĄĘ web design Omaha, Nebraska is a full service, one-person marketing firm specializing in Omaha Web Design Development, Corporate Video Production & Search Engine Optimization (SEO) in Omaha, Nebraska.¬† Marketer Susan Stern is dedicated to streamlining your Omaha company’s overall image, making your Omaha business website look great and rank high for the search engines!

Stern PR‚ĄĘ Omaha offers premiere web development business services that are catered to client specifications:

  • Custom Website Design
  • Ecommerce Website Store
  • Corporate Identity Design
  • Video Internet Marketing
  • Graphic Design Marketing
  • Commercial Photography
  • Copywriting
  • Web Hosting & Domains

Stern PR‚ĄĘ specializes in complete Omaha marketing services – on & offline. Stern PR‚ĄĘ handles it all in one person & that translates into affordability & consistency. From Omaha NE copywriting, brochures, logos, newsletters, print advertisements, radio/TV/Internet commercial production & voice-over, videography, photography, event planning & more. Omaha Marketer¬†Susan Stern is the go-to person for all things communication.

Visit Stern PR Website Now!

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Susan Stern-Omaha

  • ¬†Stern PR‚ĄĘ – Web Design – Affordable & SEO-Effective
  • ¬†Web Video Commercials¬†– Boost Google Page Rank
  • ¬†Photography –¬†Magazine Quality¬†
  • ¬†Copywriting – Keyword Rich
  • ¬†Graphic Design – Custom

STERN PR‚ĄĘ handles¬†total name-branding, building & maintenance¬†for primarily Omaha¬†NE businesses¬†‚Äď on & offline. Susan Stern caters to medium and small¬†companies¬†that search for effective, yet¬†affordable marketing.

Susan Stern brings to the table – a broad range of experience – in advertising, marketing, public relations & broadcast journalism.¬† By crafting tasks single-handedly,¬†she passes on the savings to her clients.¬†¬†“Without breaking the budget, I cater to businesses in need¬†of a polished image¬†that net results. Let’s face it. Big or small, companies need¬†a marketing professional¬†to streamline, maintain & control – their image,” emphasizes Susan Stern.¬†So, run your¬†business. Outsource advertising, marketing, public relations & journalism to Stern PR‚ĄĘ

 

Professional Services Galore…

 

  • Website Design, Copywriting & Photography¬† View¬†¬†¬†¬†View¬†¬†¬† View¬†¬†¬† View¬†¬† View ¬† View
  • Internet Video Marketing¬†¬†View
  • Internet Video Search Engine Optimization¬† View
  • Email Marketing¬† View
  • Event Marketing¬† View
  • Radio Advertising¬† View
  • Corporate Video View¬†¬†
  • Marketing Mailers¬† View¬†¬†¬†
  • Blog¬†Management View¬†¬† View¬†¬† View
  • Photography View
  • Flyers & 6 Panel Brochures¬† ¬†View¬†¬† View¬†
  • Newsletters Front¬†¬† Back
  • Online Journalism Articles¬† & SEO¬† View
  • National Press Release Copywriting¬†& Distribution¬† View Here¬†¬†¬† ¬†¬†View Here
  • Custom Bizcard Design
  • Banner Design¬† View
  • Custom Logos¬†¬† View
  • Event Mailers Front¬† Back
  • Invitations ¬†Front¬† Back¬†¬†¬†¬† Front¬†¬†¬†Back
  • Event Memory Slide Shows¬†¬† View
  • Online Invitations¬† View
  • Sales Pitch Letters
  • Contract Writing – Legal
  • Custom Designed Promotional Merchandise
  • Event Planning incl. Business Fairs
  • Resume Writing, Cover Letters &¬†Distribution¬†
  • Crisis Management
  • Competition Tracking & Analysis¬†
  • Speech Writing
  • Radio/TV Advertising Scriptwriting & Talent
  • Media & Print Buying¬†

¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Online Video Marketing Commercial Samples Below…

 




 
 

Biography — On a personal note, Susan Stern¬†enjoys a lot of activities:¬†photography, guitar lessons, abstract art, fine-tuning her graphic design talents & inline skating. Topping the list of her favorite’s – keeping her young daughter healthy, happy & active!¬†Says Susan, “Motherhood is my greatest joy in life!” Her career is also important.

Along with ten years in P.R. & Marketing, Susan offers a decade expertise in broadcast journalism & advertising production, primarily radio & TV including CBN Radio, Standard News Radio Network – Washington, D.C., Omaha’s KKAR-AM, KOIL-AM, ESPN-Radio 1620 AM, WOW-AM/FM, KVNO & WOWT, KTCB of Council Bluffs to name a few, both news & commercial aspects. Her work – has appeared on Nebraska Public Radio & CNN, too. She’s done countless radio and TV ads.

Susan even scored a small movie role as Cindy Lindstrom, a TV reporter in the Miramax/Disney film “Citizen Ruth”.

In 2006, Susan Stern¬† of Stern PR‚ĄĘ¬†unveiled¬†this professional business blog to write frequent industry news &¬†showcase her¬†work.¬†¬†The¬†site boomed in 2009, around the same time Susan launched a revised,¬†clean¬†logo after¬†teaching herself¬†graphic design.¬†Thanks to Susan’s acquired SEO skills &¬†the work she generates for a variety of clients with discriminating needs, now¬†this business blog surpasses the¬†10,000 visitor mark.¬†“I am very optimistic about 2010!”

Susan Stern holds varied memberships:

  • National Association of Professional Women
  • Ezine Articles – Designation as “Expert Author.”¬† – New as of October 2009!
  • Screen Actors Guild
  • Omaha Press Club
  • Ironwood CC

Contact Susan Stern Now!

Stern PR‚ĄĘ. All Rights Reserved. Omaha, NE. 2010. ¬†sternpr@gmail.com Contact (402) 212-7489

Web & Video Design

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STERN PR‚ĄĘ handles¬†complete name-branding, building & maintenance¬†for primarily Omaha¬†NE businesses¬†‚Äď on & offline.¬† Susan Stern caters to medium and small¬†companies¬†that search for effective, yet¬†affordable marketing. Call Susan Now! 212-7489 Omaha Blog

Stern PR | Omaha Corporate¬†Video Production & SEO

(Omaha, NE)¬† —¬† Do you run a business? Then, you gotta have a Corporate video.

Video, if done the Stern PR‚ĄĘ way, exudes professionalism & helps catapult your company to the next level! Plus, it’s yet another piece of the name-branding, building & maintenance – pie.

Video production by Stern PR‚ĄĘwill help your organization professionally market your product.Play your video to prospective customers. Mail it to them. Run it on a big screen at a trade show or play during a round-table meeting. Notes Susan, “Video makes a lot of sense. For one, most people have short attention spans & they’d rather watch a TV commercial¬†than read text. Plus, Video¬†has become one of the most effective¬†SEO approaches to date.” Great news!
Stern PR‚ĄĘ creates signature-style videos & optimizes them for search engine rank.

Stern PR‚ĄĘ offers a proprietary search engine video marketing technique that will put your company on the first pages of Google. So, when a web surfer enters your industry’s keywords in search engines, your video will rank high. Video SEO works!

Stern PR‚ĄĘ ¬†Serious Strategy. Really! Call Susan Stern Now! 402-212-7489

http://www.solarframeworks.com Golden, Colorado-based SolarFrameWorks “Solor Sisters” reflect on their partnership with Johns Manville.JM, a Berkshire Hathaway Company, penned an agreement with SolarFrameWorks in 2010 to supply & market the SolarFrameWork BIPV CoolPly‚ĄĘ solar panel product across the United States. Produced by Susan Stern. Stern PR‚ĄĘ Omaha, NE sternpr@gmail.com

Stern PR | Boost Google Rank

(Omaha, NE)¬† —¬†Web Video Marketing by Stern PR‚ĄĘ Works to Boost Google Page Rank. ¬†This past year, Stern PR‚ĄĘ Omaha NE discovered the potency of web video marketing/SEO¬†in Omaha¬†– with proven results.”The hottest ahead-of-the-trend SEO approach I now¬†use is – web video & mass submission.¬†I design¬†professionally produced video commercials, code the content, then¬†handle the rest.¬†I am able to catapult an Omaha¬†business onto the 1st page of google, sometimes¬†within 24 hours or less. It works!” notes Susan Stern, of Stern PR‚ĄĘ in Omaha NE.

Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine rank. “I haven’t heard of anyone in town doing what I do. Fortunately, I share my SEO strategies to my marketing clients. Once they jump on board, they too achieve¬†desired results.”

For Home One Roofing‚ĄĘ Omaha NE, after producing a great video,¬†Stern PR‚ĄĘ uploaded¬†it to specifically-targeted¬†sites in mass, using keyword rich titles, descriptions and tags. A mere 24 hours later,¬†my client’s listing appeared on the 1st page of Google ‚Äďin the top three‚Äď search engine terms. The stone installer beat out 119,000 others.¬† Wow!”

Adds¬†Susan Stern,”for my own business, a search for ‘Email Marketing’ resulted in a 1st page google ranking. So,¬†Stern PR‚ĄĘ¬†beat out approximately 319,000 so-called competitors. Now that is an ideal¬†resultm, as are the calls from companies who found me on page¬†one of Google!”

For Mr. Granite‚ĄĘ, an Omaha kitchen/bathroom installer, Stern PR‚ĄĘ catapulted the company to the first page of Google by properly coding¬†the outstanding video she produced & sending it in mass to relevant social media sites. See the snapshot below.

Stern PR‚ĄĘ is one of the only Omaha-area¬†internet marketers who has discovered a highly¬†effective way to¬†propel a¬†business to the top pages of Google!¬†¬†With 60% of consumers going online before purchasing a product or service, obviously, search engine placement matters.¬† Stern PR‚ĄĘ has a keen eye on¬†the future.

Analysts predict that web video marketing will grow exponentially in 2010. The clues are everywhere. Take¬† Google for instance. Not only did it purchase YouTube, but nowadays the¬†powerhouse¬†search engine¬†gives websites with video higher page ranking.¬†Further, Google recently announced that its spidering techniques¬†now convert¬†a video’s¬†audio into text – yet another¬†puzzle piece¬†that helps complete an organization’s search engine placement.

Stern PR‚ĄĘ. Susan Stern’s ¬†tools of the SEO trade help Omaha businesses¬†go where they belong – onto the 1st pages of Google.

Contact Omaha marketer Susan Stern¬†–for affordable web video production rates & monthly SEO. 402-212-7489 Omaha NE

Email Marketing Power

(Omaha, NE)¬† —¬† Professionally-crafted email marketing¬†letters for business – is effective to achieve brand awareness & purchase action.¬†“Companies searching for innovative ways to reach their target clientele or¬†pursue leads – should¬†get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline,¬† it’s nearly guaranteed that an existing customer & potential¬†one will open the email.¬† Of course, to keep them interested – you’ll want to offer an incentive –¬†a call for action. ¬†If done right,¬†customers¬†would be able to¬†print a coupon or¬†receive a rebate, etc.

This is not to say that traditional print¬†advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR‚ĄĘ recommends¬†that Omaha businesses use¬†a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending¬†less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR‚ĄĘ Omaha NE handle the rest.¬†

Note: Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism Рon & offline.

 Inquiries?

Stern PR Mission

Why did you start your business?

“Out of a love for creativity & providing services that net results,” notes¬†Omaha Marketer Susan Stern on why she launched her own business. Susan brings to the table more than¬†a decade¬†combined in network/affiliate TV/Radio News as a reporter/producer/anchor. She offers in-depth experience in corporate copywriting, event planning, web content and video production. Susan Stern has tangled in all aspects of broadcasting, from news to commercial. She knows public relations, SEO, on and offline marketing, website design & more.

What makes you different than other similar businesses in your community?

Omaha Marketer Susan Stern, who manages accounts herself, offers a myriad of on and offline services keeping costs affordable for small and medium-sized businesses. Stern PR constantly expands service offerings based on customer need, an evolving internet industry combined with a commitment by Susan Stern to educate herself on new techniques involving graphic design, website design, photography, videography, search engine marketing and more. Quality work, creativity & affordable prices Рare Stern PR commitments and client valued. Several commercial customers turn to Susan Stern to handle their own Рfamily-related event planning including postcard/online invitations, photography, video montages and slide shows.

What do you like most about your community?

Based on a vibrant Omaha business community, Stern PR understands that there are countless opportunities¬†to manage¬†accounts¬†within the Omaha metro-area. For one, new companies constantly emerge, and/or, existing ones seek effective internet marketing strategies. Many family-owned companies choose Stern PR because clients deal directly with Susan Stern, rather than a handful of individuals within a large organization.¬†“I handle tasks myself. My clients appreciate the personalized service that I offer. I’ll do whatever it takes to get the job done right!”¬†¬†A one person firm translates into affordability.

To learn how Stern PR can catapult your business to new levels, contact Susan Stern today! 402-212-7489   

Contact Susan Stern Now!

Stern PR Videos ‚Äď New

PROFESSIONAL VIDEO SLIDE SHOWS

Popular/niche offering. Susan Stern taps into her vast background¬†as a¬†TV/radio reporter, commercial script-writer/voice-over talent –¬†to create eye-popping professional videos for businesses and others:

  • Biz Videos ‚Äď Next to Your Search Engine Listing, Uploaded to Website, Social Sites Galore – Online marketing works!
  • End of School Year – Slide Shows
  • Graduation Slide Shows ‚Äď Remembrances
  • Weddings and Engagement Slide Shows
  • Bar and Bat Mitzvah‚Äôs, Catholic Confirmations and More

Popular! Susan Stern also offers mass (70+) social site video submissions for a nominal monthly rate – which exponentially increases your search engine raking! Plus, to boost your business’ SEO, Stern PR will handle your Google, Bing & Yahoo Business Listings with your video uploaded there too. Rates affordable.¬†