White Hat SEO vs…

White Hat Vs. Black Hat SEO
SEO Omaha Company Tips

image-seo-icon-seo-omaha-company-strategist“In the vast world of SEO (Search Engine Optimization), there’s the good & bad guys – two different techniques used to increase Google, Bing & Yahoo search engine ranking,” notes Marketing Consultant Susan Stern, an SEO Omaha company owner. ‘White Hat’ is ethical SEO. This is the preferred method used by reputable U.S. businesses. ‘Black Hat’ SEO is unethical search engine optimization.

SEO defined: Process of building and maintaining search engine position via industry key words that Google, Bing and Yahoo index.

White Hat SEO is Ethical

Under a ‘White Hat’ approach, a Web site that is SEO-optimized focuses entirely on delivering high quality content, keyword relevancy – following Google rules and regulations as a guidepost. This involves creating unique content, I.e. rich writing penned by a professional copywriter, who also drafts title tags, meta descriptions, and #hashtags when appropriate. With each online article, press release or social media post, she composes relevant industry keywords, and generates appropriate URL’s – for rank building.

White Hat is NOT keyword stuffing nor sneaky search engine manipulation, such as, video spamming services and buying likes. Plus, ‘White Hat’ SEO includes keyword & competition analysis and internal/external link building aimed at improving link popularity. Creating content for users, not search engines, is the objective, with ranking as a secondary goal.

Black Hat SEO is Not Good Business

Duh, Duh, Duh. On the other side of the fence…are the bad guys – labeled as ‘Black Hats’. For purposes of racial equality in semantics, Stern PR™ shall herein refer to them as ‘Crooked Hats’. To replace the term ‘White Hats,’ let’s call them ‘Straight Hats’. Okay?

Spammy Black Hat SEO Bad

The ‘Crooked Hats’ are spammers who use a variety of techniques. Herein we shall solely focus on one. A common sneaky tactic: website comment spamming.

They deluge your email inbox with junk comments, aimed solely at creating back links from your quality site to their substandard one. Their goal? They want you to approve their nonsensical comment and URL. This might give them credit on Google and boost their website spot.

Of course, not all comments are spam. It is okay to approve legitimate feedback, and the originating URL’s. Check them out, too, before approving.

Now crooked hat spam is not only a nuisance, it results in lost productivity. You can expect to waste valuable time combing through the junk, marking as spam and sending to the trash.

Beware. At first, It takes a keen eye to spot a spam comment:

“Annoying. I’m bombarded with 10 a day on average. Seriously, wastes my time. Disguised to look like a legitimate commentary to an article I’ve written, it’s pure SPAM. Sam I Am, Green Eggs & Ham… Here’s a sample of their deceptiveness – aimed at trying to get the website administrator to approve their “comment” on my website,” said Susan Stern, an Omaha SEO Company strategist.

image-example-black-hat-seoJust like the mounds of crap – you sometimes get in the U.S. Mail box. It takes time to sift through the good versus bad, spot the junk & toss. On the internet, a ‘Crooked Hat’ barrages you with similar garbage, but wears a far better disguise. What a waste of time! Gur. Look right. 🙂

Again, to summarize, in search engine optimization terminology, ‘Crooked Hat’, a.k.a. ‘Black Hat’ SEO refers to the use of aggressive SEO strategies that disobey search engines rules & overall ethics.

Why Some Do Black Hat SEO?

‘Crooked Hat’ SEO is more frequently used by those who are looking for a quick financial return on their Web site. Eventually, search engines catch up with the culprits – sometimes radically reducing their website ranking or banning them altogether.

White Hat SEO, Only Way

In the world of internet marketing, the only approach for long-term search engine ranking success is using ‘White Hat’ SEO techniques. If you run a business that outsources SEO, and you should to Stern PR™ the best approach is to hire an internet consulting firm in Omaha that does SEO ethically.

Ethical SEO means to Industry Expert Mellisa Burdon, “building high quality website pages to engage and persuade, setting up analytics programs to enable site owners to measure results, while improving a site’s conversion rate.” Susan Stern, an SEO Omaha company strategist, agrees with this ethical SEO approach.

image-contact-form-seo-omaha-company-servicesCall Susan Stern now  – for SEO Omaha company services.
402-212-7489

Final Step: Sign Up for SEO Omaha Company Monthly Plans Now!>>

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Article originally published on March 13, 2012.
Revised February 21, 2014.

How to Improve Google Rank? Outsource SEO Omaha

stern pr omaha website design companySEO Omaha Neb
Tip: Not Do-it-Yourself!

Effective SEO Omaha Services demand labor-intensive work from an internet marketing specialist who uses a variety of techniques to optimize your online corporate identity, regularly.

Google’s Crawlers :: Indexing Sites

It takes Google anywhere from 3 weeks to 4 months for site indexing, and then maybe another couple of months for the site to earn a search result place. The search engine ranking challenge takes regular work. Stern PR – can get your organization up high using website content writing, tags, link building and social media.

image-social-media-seo-omahaSEO is Ever Changing
> Marketer Omaha Elaborates

If an Omaha SEO Company promises you 1st page Google ranking, run. Position depends on third party algorithms, of which no Omaha SEO firm has control. There are no guarantees of SEO effectiveness. That said, it’s important to have a reliable search engine optimization company that has a proven track record, like Stern PR™.

Relevant Keywords Essential
> SEO Omaha Firm Clarifiesimage-cart-keywords-seo-omaha-neb

Keywords rightfully named Keywords are the basic and most fundamental aspect of SEO, when used and optimized correctly. Stern PR™ will ensure that keywords are a part of all content, titles, meta keywords, descriptions headings, and content: social media, website pages & blog post. Writing for both aesthetics & SEO – few can do.

Update. Update. Update
> SEO Tasks Pivotal

Websites need constant updates and improvements. New blog posts, product descriptions, rewriting and editing copy and fixing broken links are all changes that will call search engine spiders back to your site. Updating also ensures you are using still using the correct keywords to reach your target market and that your content is informative, interesting, and business promoting.

stern pr marketing firm omaha neb websiteOutsource SEO Omaha Nebraska :: Stern PR

Run your business. We’ll do the rest. Check out Monthly SEO/Social Media packages, contact Stern PR™ now.

> Contact Us at Official Website

Exceptional Omaha Video Production

Quality HD Omaha Video Production

camera omaha video production servicesIf you own a business or represent an organization, here’s some friendly advice. You NEED Video! Without a doubt, in this day and age of technology-triggered short attention spans, HD video is one of the best ways to entice someone to read your website, pick up the phone or visit your brick-and-mortar shop. Innovator Stern PR Marketing™ recommends all clients invest in an Omaha video production which will, without a doubt, take your business to a higher level. Something to boast about!

SEO Omaha Tip | Video Boosts Google Rank!

Air your video on broadcast television. In the boardroom. At a trade show. Be ahead of your competition. Post your Omaha Video production – on the home page of your website –  which is very, very effective to boost Google, Bing and Yahoo ranking.

Susan Stern Omaha“I’m one of the first marketers in Nebraska to implement Omaha Video Production internet marketing to catapult your business ranking on the search engines. There have been a few clients who’ve shown up on the 1st page within 48 hours due to the fantastic video and our proprietary search engine optimization Omaha techniques we use,” emphasizes Susan Stern.

Stern PR™
Quality Omaha Video Production

If you want quality HD, Stern PR™ is a great choice. “With over a decade of on-air broadcast journalism experience, I approach each Omaha video production with a newsworthy and creative eye. Few can say they can do that! We, here at Stern PR Marketing do great Omaha Video production, period.” said Susan Stern.

Inquiries?
Contact Susan Stern today. 402-212-7489
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Omaha Video Production Moving Up Higher

Omaha Video Production Reaches Higher Level

image stern pr omaha video production(Omaha, NE)  —  You’ve come along way baby, should be a slogan for Stern PR Marketing™ Omaha video production services. 2013 marks a milestone for Stern PR™. 2014 looks exceptionally bright, too!

“After over a decade of success helping area business grow, in the past few months we have been fortunate enough to be able to purchase higher quality, commercial-grade video equipment (camcorder, mikes, lighting) that has resulted in a better quality video product overall for our clients. Without a doubt, it’s truly exciting that Stern PR™ Video Production Omaha has reached a higher level of professionalism,” notes Omaha video producer Susan Stern, owner/operator of Stern PR Marketing™.

Stern PR Committed to Video Expertise

Omaha videographer Susan Stern is constantly educating herself on video production, editing, lighting and audio techniques in an effort to improve the client product. “I’ve invested countless hours learning modern videography and, of course, will continue to do so seeking perfection. It’s the way we do things around here – educate, educate, educate. Certainly, my efforts have made clients very, very happy, thus far. We look forward to the future, as we implement more animation and other mod techniques,” emphasizes Stern.

Omaha Video Production With Journalistic Eye

Omaha videographer Susan Stern approaches most projects with a reporter’s view. That means, each video will be newsworthy, clever & noteworthy. “I have a unique approach to video production. I am able to detect what’s most interesting to consumers and B2B clients. Now that our equipment and editing software is top-notch, our Omaha video production company is capable of providing a higher quality HD product that nets very positive feedback.”

Stern PR One Stop Omaha Video Production

Contact Stern PR™ to learn why every business needs an Internet Video commercial on the home page of the website. In the boardroom. During a convention. For an online business listing. On Social Media and traditional Cable TV. Visit the official Website NOW to learn more.  Inquires? 402-212-7489

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A Word About SEO – Omaha Marketer Muses

With an estimated 70% of people going online before buying a product or service combined with the reality that traditional phone books have become obsolete, having a 1st page Google ranking is absolutely essential, right? Correct.

Getting there is no easy feat, especially if your industry is highly competitive. That’s why your business should outsource SEO Omaha firm work to Stern PR™.

seo omaha“Ranking high on Google, Bing and Yahoo is absolutely essential nowadays. 1st page position can make or break a business,” notes Marketing Consultant Susan Stern, who offers business affordable SEO services in Omaha, Nebraska, including internet marketing, video, copywriting, and website design.

“Let me share a story with you. A week or so ago, I met with a potential client who complimented Stern PR for appearing on the 1st page of Google for my company’s key terms – except for one.”

“I told her ‘thank you for reminding me, but candidly, our business is so busy lately, that we have neglected Stern PR’s own SEO. But thanks again for the reminder, we will get to it’ and we did immediately,” Stern told the business owner.

A week or so later, boom. Stern PR™  achieved that 1st page ranking for the one keyword term that was not ranking right. Whew!

Ranking High Requires Regular SEO

The moral of the story? SEO takes regular, monthly work by a professional SEO Omaha firm. It’s not do-it-yourself. The fact is, if a keyword is not regularly worked on, your ranking for it will continue to fall, as had occurred to Stern PR™ for one keyword term, albeit briefly. In other words, if your business has declined to outsource SEO to an Omaha internet marketing pro and is not ranking high, then a competitor will take that business from you. Dollars down the drain.

Commit to a Monthly SEO Investment

Back in the day, local businesses would spend on average about $300 to $900 per month on phone book listings. With phone books becoming obsolete, that money should now be invested in internet marketing. Count on Stern PR™ for exceptional monthly SEO/Social Media maintenance packages starting from $300 and up – depending on the competitiveness of your business and other factors.

A Note About SEO Promises

A word to the wise. No SEO Omaha firm should ever promise 1st page Google, Bing and Yahoo ranking – ever. If they do, run. SEO is not an exact science. It’s dependent upon third parties. So, the best a business can do is hire someone local with a proven track record of SEO success.

Make 2014 more profitable! Outsource all Omaha marketing work to Stern PR™. For more information on monthly SEO packages, website design in Omaha, video and other services contact Stern PR Marketing™ today!

Omaha SEO Company – Search Engine Optimization Services Omaha

(Omaha SEO) —  A website alone does not do enough to build rank on Google, Bing & Yahoo. That’s why Omaha business owners need a monthly SEO plan from our Omaha SEO Company.

SEO Omaha Search Engines

How Much Is SEO?

Here at Stern PR Marketing™ Omaha, we are very flexible when it comes to our SEO packages. We work for a set number of hours on your website each month. We offer a wide range of SEO packages that fit your marketing budget. At the end of each month, we provide you with detailed progress reports on how our work benefits your site. This report will show a return on your investment (ROI).

What are other types of SEO services can we do?

  • Regularly update your business – website, business blog, social media sites, etc.
  • Continious Website content writing – essential to build & maintain Google, Bing & Yahoo page ranking (Blog, Article Submission sites, directories & busiess listings)
  • Optimization of Corporate video (s)
  • Producing Monthly Reports on Keyword & Competitor Analysis
  • Writing timely newsworthy or industry P.R. articles written on company business blog
  • Swap out, re-design & repost coupons

Questions? Contact Susan Stern direct (402) 212-7489. An Omaha SEO Company. No contract monthly SEO plans. No pressure sales. Personalized Service.

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Stern PR | 1 in 5 Heard of SEO!

Susan Stern OmahaBy Susan  L. Stern
(Internet, USA) —  Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a senior software engineer at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.

The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

Definition: SEO is the professional process of attempting to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings.

What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR™ Omaha.

– Click for FULL View – Courtesy of Google’s Matt Cutts

Omaha Internet Marketer Susan Stern Stern PR™ did her own informal, unscientific survey and found the same results as the Google Pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™  in Omaha offers suggestions.

Stern PR Article Published Nationally – Ezine – Read Here!

The SEO professional you hire needs to regularly make updates:

**Write Industry-related journalism/PR articles on Business Blog

**Swap out & re-design online website coupons

**Write Social Media updates: Twitter and/or Facebook

**Website Keyword analysis, competition analysis, keyword implementation & reports

With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

Call Susan Stern, Stern PR™  in Omaha now to enroll in a monthly SEO plan.

 –end–

About the Author:  Susan Stern, Stern PR™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. Learn how Susan Stern can help your business achieve marketing success on & offline.

Call Susan directly in Omaha

402-212-7489

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