witter Reaches Deal to Show Tweets Google Search

Google Search To Add Twitter Feeds?

witter Reaches Deal to Show Tweets Google SearchSusan Stern Omaha NebraskaBy Susan Stern

Bloomberg reports that Google reached a deal with Twitter to automatically display 140-character posts in search beginning in the first quarter of 2015.

Winter 2015 Update: Google is indeed displaying Twitter feeds in search. 

This is sweet news to internet marketers who may custom tailor posts rich with keywords that people search for. As of March 2015, we have not seen real time Tweets in search, but that may change, any day, according to published reports.

“This agreement appears to be ideal for SEO professionals including Omaha search engine optimization companies. We can focus on keywords in Tweets, and in theory, the posts may show up on Google in real time,” said Nebraska marketing consultant Susan Stern.

On online forums far and wide, webmasters are talking about the pro’s and con’s of Twitter posts showing up in Google search. Some say it will create Google search clutter and trigger a massive increase in Twitter users.  Others see it as a way to gain immediate presence in the SERPS.

Naysayers think it will allow Twitter users to “spam their way onto Google” with more “rubbish.”

Google has not released any details on the reported Twitter agreement. It’s believed that Google may benefit from free advertising while Twitter may, too. Whatever the particulars, access to tweets in real time on Google may be another tool for SEO professionals to help put client keywords in search. That would be a good thing, no doubt. We shall wait and see what transpires…

Meantime, check out this dedicated URL for Google’s experiment with Real time Search

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Omaha seo firmLearn more now how Omaha internet marketing firm Stern PR can help your business grow online!

Omaha Marketing Firm B2B Alert: Go Mobile or Lose Website Rank

google penalizes sites not mobile friendlyGoogle Rolls Out New Algorithms

(Omaha Ne Marketing Firm News) —  Warning: Google rolls out new algorithms that penalize or down rank websites that are not mobile-friendly. Not sure what that means? Test your website. How does it look on a smart phone or tablet? If you can not view the full site content, are forced to zoom in or pan  – it’s time to convert. Go mobile.

Get Rid of Flash Animations –  NOT Mobile Friendly

It use to be all the rage for its bells and whistles – the look. But now flash within websites is passé for two reasons. Content within flash animations are read by search engines as an image rather than words, so flash does nothing for SEO – rank building.

Secondly, based on the announcement of Google’s new algorithms, websites with flash animations are expected to be penalized with a down ranking – simply because the flash does not display on smart phones and tablets, including Android Samsung Galaxies or OS Apple devices like iphones and ipads.

While an interactive banner looks cosmetically appealing on a MAC or PC desktop and laptop, Google, the search engine GIANT, does not care about appearances. No. No. No. Google is more interested in providing the best user experience – ON ALL DEVICES:

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” said Yoshikiyo Kato, Software Engineer, on behalf of Google Mobile Search team on the webmaster blog.

stern pr website designers omaha nebBusiness Owner Alert: Google may penalize your site

Optimizing a website for mobile search use to be – an after thought. But as more and more people go online via cell or tablet, an estimated 31 percent of traffic, Google is altering its search algorithms to meet their needs. This means that, if your website is not built for tablet and mobile phone users, your website may lose its spot in organic search rankings. Yes, you are being forced to go mobile.

Mobile Website Should be Priority

Omaha Ne Marketing Firm Recommendation. “Website ranking can make or break a business. If your site is not mobile-friendly, i.e., optimized for mobile devices, you’ll probably lose business. Whenever Google announced new algorithms, all businesses should take heed. Our Marketing firm in Omaha Nebraska recommends you have your website re-built to be mobile responsive. That means whatever device someone uses, the CSS (tech language) will appropriately adapt.”

Mobile Revolution Changes Way Customers Find You

To convert your website to mobile, contact our Omaha Marketing and website design firm in Nebraska, here.

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Call Stern PR Omaha Now!

402-212-7489

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Stern PR Marketing Firm located in Omaha Nebraska is the go-to company for website design & development, SEO, Copy Writing, Graphic Design, Video, Social Media Management, Advertising and Public Relations services. Visit Official Website now.

Time to Hire Omaha Internet Marketing Firm

image-marketing-firm-omaha-nebraskaInvest Internet Marketing in Ne

Is your business hesitant to jump on the active online bandwagon? Well, we don’t understand why! After all, 70-90% of people go online before buying a product or service, so you SHOULD, without hesitation invest most of your advertising dollars with an internet marketing firm in Omaha Ne.

Tick tock. The time is now to outsource all your advertising, PR and Marketing Firm Omaha services to us! Stern PR™. We offer what your business needs to succeed on & offline.

We’re Better at Omaha SEO Services

Stern PR Marketing™ is not a mere Omaha website design firm. We are a full service creative agency. We are known for our exceptional website content writing, too. Our photography and video in Omaha Nebraska.

We see the big picture offering total corporate branding based on our years of expertise in Advertising, Marketing, Public Relations and Journalism. Few, if any, internet marketing firms in Nebraska can offer all of these services. Copy writer extraordinaire Susan Stern pens a fantastic website, press release and social media – that few can do.

snap shot of stern public relations firm omaha nebraskaWe Do Omaha Marketing Firm Work

Stern PR Marketing™ is a one stop creative shop. Run your company. We will do the rest. We handle everything on your best behalf on and offline. We provide exceptional Website Design in Omaha Ne services, Social Media, Graphics, Copywriting, Omaha SEO and Video. We’re a full-service Advertising, Marketing and Public Relations Firm in Nebraska. So, run your company. Let Stern PR™ Omaha handle the rest.

Since 2004, Stern PR Marketing helps business grow!
Contact us now. Inquiries? 402-212-7489

Connect with us!

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Google Guru Matt Cutts – Twitter and Facebook

omaha marketing firm website design company nebGoogle Web Spam expert Matt Cutts frequently gives clues on how the Google search engine works – essential for online marketers to know to help clients succeed. Stern PR Marketing™, an Omaha marketing firm, is committed to educating fellow Omaha internet marketers. To do so, we shall periodically transcribe Cutts’ comments.

In a January youtube.com video presentation, Cutts answers the question – Does Google index Facebook and Twitter posts? Here’s a transcript of what Cutts said:


Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?

Facebook and Twitter pages are treated just like any other pages in our web index. So if something occurs on Twitter or occurs on Facebook, and we’re able to crawl it, then we can return that in our search results. But as far as doing special, specific work to sort of say, “Oh you have this many followers on Twitter or this many likes on Facebook,” to the best of my knowledge we don’t currently have signals like that in our web search ranking algorithms.

Now let me talk a little bit about why not. We have to crawl the web in order to find pages on those two web properties and we’ve had at least one experience where we were blocked from crawling for about a month and a half. So the idea of doing a lot of special engineering work to try to extract some data from webpages when we might get blocked from being able to crawl those web pages in the future, is something where the engineer would be a little bit leery about doing that.

It’s also tricky because Google crawls the web and as we crawl the web we are sampling at finite periods of time, we’re crawling and fetching a particular web page. So, if we’re fetching that particular web page that is set at one point in time, but something on that page could change, someone could change the relationship status, or someone could block a follower, and so it would be a little unfortunate if we tried to extract some data from the pages that we crawled and we later on found out that for example, a wife had blocked an abusive husband or something like that. And just because we happened to crawl at the exact moment when those two were linked, we start to return pages that we had crawled.

So because we’re sampling an imperfect web, we have to worry a lot about identity when identity is already hard. And so unless we were able to get some way to solve that impasse where we had better information, that’s another reason why the engineers would be a little bit wary or a little bit leery of trying to extract data when that data might change and we wouldn’t know because we were only crawling the web.

So I’m not saying not to use Twitter and Facebook, there’s a ton of people who get a ton of value from both Facebook and Twitter. I think that both of those services represent a fantastic avenue. It’s a way to drive visitors and traffic to your site. It’s a way to let people know about news related to you or your company or your website. I think they’re great ways to build up your personal brand. But don’t necessarily assume that just because there’s a signal on Facebook or Twitter that Google is able to access that. A lot of pages might be blocked, there might be no follow-on links, or something along those lines.

It was funny because there was an SEO that said, okay we see a lot of links on Facebook and those are the pages that rank well, but that’s correlation, not causation. Instead, it’s probably because there’s something really awesome, then it gets a lot of likes on Facebook and a lot of people decide to link to it. The better content you make, the more people are to like it, in Google, Twitter and Facebook.

One thing that I want to point out is that I think a multi-year, ten year kind of span, it’s clear to me that people are going to know more about who’s actually writing what on the web. It won’t be completely anonymous. There will hopefully still be options for people to post anonymously, but if Danny Sullivan posts something on a forum, I want to know about that, whether he posts on a well-known forum or a forum that nobody’s ever heard of. I think over ten years, we’re more likely to understand identity and to understand the social connections between people. At least for the time being, we have to deal with the web as it is and what we’re allowed to crawl and what we can easily extract from that and count on being able to access in the future.

Watch Video Now>>


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stern pr marketing firm omaha neb websiteContact Stern PR Marketing™ , a provider of search engine optimization services Omaha, Nebraska.
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Call direct: 402-212-7489

Affordable Omaha SEO Company | Stern PR™ Unveils Monthly Plans!

Hire Excellent Marketing Writer Omaha

Affordable Omaha SEO company services by Stern PR™. We are proud to announce the unveiling of our new monthly SEO Omaha Plan for business.

omaha seo company stern prHow Much?

Based on the price point your organization sets, we’ll handle monthly social media marketing, online website article writing, advertising and public relations for your organization. The objective of this internet marketing Omaha plan is two-fold: interaction with clients and would-be customers, plus SEO.

Invest in Monthly Marketing

Let’s put it this way. Phone book advertising is becoming obsolete. We recommend you shift most of those dollars to internet marketing.

The affordable monthly SEO Omaha company work we do is targeted toward people finding your business under the search times they look up most. We use Google-approved, white hat techniques for affordable Omaha SEO company services.

Why Internet Marketing is Vital Today

Ranking high is critical. It’s estimated that 70-90% of people search online before buying a product or service. Where you organization sits on the search engines may make or break a business. We know that the success of your business depends on having a high Google rank.

Earning a top position in organic listings does not happen overnight. You need to invest in a monthly affordable Omaha SEO company plan for long-term success. Even if you reach the highest points on the search engines, staying high demands regular, fresh content updates by a professional Omaha SEO strategist. Stern PR™ is the one to call. One of the best Omaha copywriters for both aesthetics and search engine marketing in Nebraska.

Why We Are Better…

Stern PR™ is an affordable Omaha SEO company. We stand far apart from others because we offer professional copywriting services for both the eyes and ears and search engine marketing Omaha. We are a small full-service Nebraska marketing & public relations firm. Stern PR™ is a premier provider of Omaha website design, video production, graphic design and Omaha marketing mix and Public Relations consulting.

Types of SEO?

We here at Stern PR™ Omaha, offer organic SEO and PPC (pay-per-click like Google’s AdWords). We recommend organic search engine optimization for all clients, but especially those on a limited budget. See below graph to explain organic SEO. Organic SEO refers to the listings located in the main area, the center of your screen of Google’s search results. These listings cannot be paid for, but are targeted through content created by your affordable Omaha SEO strategist and external factors.

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Final Step: Choose Monthly SEO/Social Media plan>>

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Stern PR Marketing™ is a small, yet effective and affordable Omaha SEO strategist with an outside-the-box, big picture mentality. We put early companies and established business on the map via outstanding Web Design Omaha, Marketing, Advertising & Public Relations. Our motto: if you succeed, we succeed. We help business grow!

Article originally published February 14, 2014.
Updated February 25, 2014

Omaha SEO Company Tip: Value of Regular Content Writing

Omaha SEO Company Analyst
Regular Content Writing Key to Build Google Rank

image-seo-icon-omaha-seo-company-tip-regular-content-writingOmaha SEO Company tip, by Stern PR Marketing™. There’s exceptional value to writing regular content on websites, blogs and social media platforms to build/maintain search engine position on Google, Bing and Yahoo.

In article entitled “Value of Regular Content Writing” Omaha Search Engine Optimization (SEO) company strategist Susan Stern dispels common business owner misconceptions about keyword ranking maintenance, read article here>>

But first, before you hire an Omaha SEO company strategist, learn and listen to what Google Guru Matt Cutts has to say about using article directories for SEO>

Google’s Matt Cutts offers clues on how to succeed online. Internet Marketers should subscribe to his youtube channel to stay abreast of the latest search engine optimization tips and tricks. For Omaha SEO company services, contact Stern PR Marketing™ today. Inquiries? 402-212-7489

Don’t forget to read the “Value of Regular Content Writing” now>>

White Hat SEO vs…

White Hat Vs. Black Hat SEO
SEO Omaha Company Tips

image-seo-icon-seo-omaha-company-strategist“In the vast world of SEO (Search Engine Optimization), there’s the good & bad guys – two different techniques used to increase Google, Bing & Yahoo search engine ranking,” notes Marketing Consultant Susan Stern, an SEO Omaha company owner. ‘White Hat’ is ethical SEO. This is the preferred method used by reputable U.S. businesses. ‘Black Hat’ SEO is unethical search engine optimization.

SEO defined: Process of building and maintaining search engine position via industry key words that Google, Bing and Yahoo index.

White Hat SEO is Ethical

Under a ‘White Hat’ approach, a Web site that is SEO-optimized focuses entirely on delivering high quality content, keyword relevancy – following Google rules and regulations as a guidepost. This involves creating unique content, I.e. rich writing penned by a professional copywriter, who also drafts title tags, meta descriptions, and #hashtags when appropriate. With each online article, press release or social media post, she composes relevant industry keywords, and generates appropriate URL’s – for rank building.

White Hat is NOT keyword stuffing nor sneaky search engine manipulation, such as, video spamming services and buying likes. Plus, ‘White Hat’ SEO includes keyword & competition analysis and internal/external link building aimed at improving link popularity. Creating content for users, not search engines, is the objective, with ranking as a secondary goal.

Black Hat SEO is Not Good Business

Duh, Duh, Duh. On the other side of the fence…are the bad guys – labeled as ‘Black Hats’. For purposes of racial equality in semantics, Stern PR™ shall herein refer to them as ‘Crooked Hats’. To replace the term ‘White Hats,’ let’s call them ‘Straight Hats’. Okay?

Spammy Black Hat SEO Bad

The ‘Crooked Hats’ are spammers who use a variety of techniques. Herein we shall solely focus on one. A common sneaky tactic: website comment spamming.

They deluge your email inbox with junk comments, aimed solely at creating back links from your quality site to their substandard one. Their goal? They want you to approve their nonsensical comment and URL. This might give them credit on Google and boost their website spot.

Of course, not all comments are spam. It is okay to approve legitimate feedback, and the originating URL’s. Check them out, too, before approving.

Now crooked hat spam is not only a nuisance, it results in lost productivity. You can expect to waste valuable time combing through the junk, marking as spam and sending to the trash.

Beware. At first, It takes a keen eye to spot a spam comment:

“Annoying. I’m bombarded with 10 a day on average. Seriously, wastes my time. Disguised to look like a legitimate commentary to an article I’ve written, it’s pure SPAM. Sam I Am, Green Eggs & Ham… Here’s a sample of their deceptiveness – aimed at trying to get the website administrator to approve their “comment” on my website,” said Susan Stern, an Omaha SEO Company strategist.

image-example-black-hat-seoJust like the mounds of crap – you sometimes get in the U.S. Mail box. It takes time to sift through the good versus bad, spot the junk & toss. On the internet, a ‘Crooked Hat’ barrages you with similar garbage, but wears a far better disguise. What a waste of time! Gur. Look right. 🙂

Again, to summarize, in search engine optimization terminology, ‘Crooked Hat’, a.k.a. ‘Black Hat’ SEO refers to the use of aggressive SEO strategies that disobey search engines rules & overall ethics.

Why Some Do Black Hat SEO?

‘Crooked Hat’ SEO is more frequently used by those who are looking for a quick financial return on their Web site. Eventually, search engines catch up with the culprits – sometimes radically reducing their website ranking or banning them altogether.

White Hat SEO, Only Way

In the world of internet marketing, the only approach for long-term search engine ranking success is using ‘White Hat’ SEO techniques. If you run a business that outsources SEO, and you should to Stern PR™ the best approach is to hire an internet consulting firm in Omaha that does SEO ethically.

Ethical SEO means to Industry Expert Mellisa Burdon, “building high quality website pages to engage and persuade, setting up analytics programs to enable site owners to measure results, while improving a site’s conversion rate.” Susan Stern, an SEO Omaha company strategist, agrees with this ethical SEO approach.

image-contact-form-seo-omaha-company-servicesCall Susan Stern now  – for SEO Omaha company services.
402-212-7489

Final Step: Sign Up for SEO Omaha Company Monthly Plans Now!>>

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Article originally published on March 13, 2012.
Revised February 21, 2014.