Omaha Public Relations Firm Video Storytelling

(Omaha, Nebraska)  —  Video public relations storytelling is all the rage in 2016! Nowadays people prefer watching a video than reading copy. Every marketer/public relations practitioner should incorporate the power of video to reach a target market.

Here are some quick and interesting Video Marketing Stats:

  • Forbes Insight reports that 59% of executives would rather watch video than read text
  • Forrester Research found that it’s 50 times easier to achieve a 1st page Google ranking with video
  • Online video accounts for 1/2 of all mobile traffic reports Bytemobile Mobile Analytics Report
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!
  • YouTube reports that its social media video sharing site overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

So, video production storytelling is indeed the way to get a message out to clients, customers and the general public.

Here are several examples of video PR done by Omaha consultant Susan Stern.

For Omaha Coalition of Citizen Patrols>>

For Douglas County West Community Schools>>

To see how Omaha video production PR story telling can help your business or organization, contact consultant Susan Stern direct.

phone call stern pr omaha website design firmCall Now>> 402-212-7489

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Stand Out Omaha Neb Public Relations Firm

Streamlining a company or organizations image and improving communications with stakeholders are Stern PR Marketing fortes. Client Douglas County West Community School district is one example of the effectiveness of Omaha Marketing/Public Relations Consultant Susan Stern’s work.

Omaha Neb Public Relations Firm - Newsletter SampleOmaha Neb Public Relations Writing Services – Stern PR

To the left is an example of a Stern PR-produced hard copy newsletter that was also converted into an email marketing letter. Consultant Susan Stern does all the work herself: the copy, graphics and photography.

In this day and age, internet video marketing is an effective way to reach a target market. Omaha Marketing Consultant Susan Stern knows how to tell a compelling story, harkening back to her days as an on-air TV and radio journalist.  June 17th Special Meeting - Notice -

Stern is an ace behind the camera, in video production, as a script-writer and voice-over professional. Stern created a newscast-style video introduction on the youtube channel she created. It’s Omaha video production utilizing a mix of good ‘ole fashioned journalism and PR. Feedback has been extremely positive from students, parents and the community! 

omaha pr firm stern pr web development sampleOmaha website development company services for the school district is what Consultant Susan Stern does with exceptionalism. Turning blah to wow.

Omaha Neb public relations firm writer

This particular website was produced from a template provided by a third party that caters to school districts. Consultant Susan Stern revitalized the website with a professional look using a mix of graphics, copy, video and custom photography.

Omaha Public Relations Consultant Susan Stern is a website content writer, too penning rich articles with catchy headlines and content writing done broadcast-style.

Omaha Neb Press Release strategy, writing and media relations – what Consultant Susan Stern does well tapping into over a decade as an on-air broadcast journalist in radio in television news. Stern knows how to write an interesting news release that generates coverage on TV, Radio and newspaper. A proven track record of generating news.omaha neb press release services public relations firm

The Omaha World Herald ran a story after receiving this news release. Consultant Susan Stern’s news release writing has helped clients achieve coverage in national and international publications including the Wall Street Journal, Reuters and several dozen others.

omaha neb social media marketing companyConsultant Susan Stern also produces outstanding Omaha Social Media Marketing services from custom cover design to monthly platform maintenance. Besides creating catchy copy, Stern shoots her own photography, videography and creates custom graphic design.

Omaha PR Consultant Susan Stern demonstrates how an organizations annual report doesn’t have to be boring.
http://www.slideshare.net/susanlstern/slideshelf
stern pr omaha marketing firm - logoContact Omaha Marketing/PR Consultant Susan Stern direct at 402-212-7489.

Learn how with her help, your organization or business can communicate better with stakeholders. A 21st century touch on & offline branding.

>> Leave this blog. Visit the official website now!

Other Omaha Video Productions for DC West Community Schools. Stern PR knows how to tell a story via video, voice-over and great copy!

REAL STORIES: Business Tip | How NOT to Ask for a GOOGLE Review

image-clock-how-not-to-ask-for-online-reviewStern PR Tip: Right Way to Ask for Review

By Susan Stern —  Online Reviews, the good and bad, can make or break a business. So, positive reviews on Google, Facebook, Yelp, Manta and Merchant Circle can be key to business success.

Asking for an Online Review

That said, before a business asks a client to consider penning a review, companies must clearly understand what they can, and can not do.

I draw from two real life stories that recently happened. In a nut shell. I noticed two Omaha retailers violated social media sites’ terms and conditions, and one business did worse. So herein, I shall discuss how not to ask customers to write online reviews.

Offering Discounts for Review – Major NO NO

Recently, I purchased a service at one Omaha retailer (I was very satisfied). While standing in line, I spotted electronic signage that stated:

Write a Google review, get $10 OFF your purchase and $5 OFF for a Facebook like.

Hmn… The business, albeit innocently, is in violation of Google’s terms and conditions.

Google’s business review policy hints at using “incentives”:

Don’t offer money or product to others to write reviews for your business or write negative reviews about a competitor. We also discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews. As a reviewer, you should not accept money or product from a business to write a review about them.

So, here’s what I did to help the business. With professionalism and a smile, while handing over money for services rendered, I gave the friendly sales manager a candid heads up: “Thanks so much for great service. Just an FYI. You might want to consider taking down that signage offering a discount for reviews and likes.” I explained why.

Later, the owner called, thanked me for the advice, and the retailer removed the signage. A great end to story #1.

Don’t Pressure Customers
DO NOT Make Sale Contingent Upon A Positive Review

My 2nd example shocks and awes. One metro-area commission-based retailer recently crossed the line before a transaction closed – making me feel very uncomfortable. Here’s what went down:image-ethics-business-tip-how-not-to-ask-for-online-review

The business owner, with quivering lip and red face, had the nerve to state something like, “I will NOT sell the product to you unless you promise that you are satisfied, that you’ll only write a positive review.” To reiterate, the pressuring business owner demanded assurance that I would only write a positive review OR no sale.

What?! Oh my goodness. The demand was nauseating.

I responded with professionalism and candor:

“Number 1, as an Omaha Marketing consultant, who represents business, I don’t recommend you say that to customers. I’m well-versed on online review ethics. It is improper to base a sale on if I pledge to only write a positive review.”

“Number 2, due to the nature of my business, I tend to steer clear from writing negative reviews: I understand that a bad online review can damage a company’s reputation. I empathize and rather not be involved. So no worries there.”

“Number 3, I haven’t owned the item to know if I works right.”
(Note: What I didn’t say, but I had thought: the salesman left a really poor impression. Sometimes things are better left unsaid. 🙂

I also told the retailer:

“Number 4: If I choose to write a Google review, I can, like anyone. It’s called free speech. It’s my 1st amendment right.”

With my stress level exceedingly high from the conversation’s nature, the business owner left the room, discussed the matter with a level-headed staffer, before the pair returned with a new attitude.

I closed the sale because I really, really wanted the product. I shook hands with the business owner, thanked him and left. No, I was NOT happy with the owner’s “customer service in total,” but the product that I bought is spectacular.

Hopefully, this local retailer learns a lesson from our exchange.  I assume some customers might not be so nice.

This Author Shares Story to Educate Business Owners

Will I write a negative review of either business? No, like I said before…

Instead, this Omaha marketing consultant seeks to share these real stories to educate business owners – how NOT to ask for a Google review. Many do not know the rules of the road. Customers should be aware, too.

Right Way for Business to Ask for Reviews

stern pr omaha website design companyWhile obvious, no business should demand to know if you’re satisfied and that you would only write a positive review or no sale.

It is also a no, no to buy Facebook likes or offer product discounts for reviews. Doing so violates social media terms and conditions, and is just bad business.

Instead, do this. After a transaction is complete, if you sense a happy client, thank them, shake hands and politely say: “if you’re pleased with the product/service, please consider writing an online review. We appreciate feedback. Thanks for your business.”

That’s it. That’s all you should do – to ethically seek an online business review!

Comment below. Share Your Stories.

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To inquire about Omaha Marketing consultant services, contact Stern PR Marketing™ today at 402-212-7489. We help business grow. Please visit official website now>>

Susan Stern Public Relations :: USA Campaign Consultant Achieves!

snap shot of stern public relations firm omaha nebraskaOmaha Public Relations Firm
Handles It All

(Omaha, NE)  —  If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

Stern PR™ Touch
With the Susan Stern copywriting touch, your issue shall garner news media coverage online & off. Yes, the solution to Omaha-based campaign development/implementation IS indeed Susan Stern.

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

A Noteworthy Thank you for Beef Additive Alert™ News Coverage
We commend the “Lincoln Journal Star” & Agricultural Reporter Art Hovey who has done a thorough job of covering these controversial beta agonist issues which are important to the USA Beef Industry, Consumers and Youth show ring programs. Hovey quoted Stern PR client Gerald Timmerman, a prominent Springfield, Nebraska cattle rancher. The reporter called Susan Stern based on the news release (s) Stern PR developed & distributed locally, regionally & nationally.   Read PR Web News Release

Other news coverage, thus far:
Beef Magazine
Sioux City Journal
Lincoln Journal Star
Wall Street Journal
KPTM Fox 42
Livestock Market Digest
Nutrition News
Reuters

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

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As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

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Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

Stern PR Client Successes | Beef Additive Alert Campaign

Stern PR Client Successes | Beef Additive Alert Campaign.

Stern PR Client Successes | Beef Additive Alert Campaign

stern pr omaha website design companyStern PR™ Client Campaign Successes

(Omaha, NE)  — Stern PR Marketing™ has positive news to report about Client USA Beef Additive Alert™ in which Susan Stern is campaign development director. Notes Stern, “Cheers. Hear, hear! We got to hand it to USA Cattle Ranchers Harvey Dietrich and Gerald Timmerman who have helped put this controversial beta agonist cattle feed issue to the industry forefront & consumer mindset. Their efforts appear to be working.”

√ Many Beef Additive Alert™ Client Objectives Accomplished

As outlined on the Beef Additive Alert™ Facebook Campaign Page: (1) Cargill and (2) Tyson suspends buying cattle fed Zilpaterol; (3) Merck suspends sales of FDA-approved additive; (4) Research underway for potentially Zilpaterol-related Animal welfare issues; (5) Campaign revealed that Youth are a target market of a beta agonist cattle feed FDA-approved muscle-bulking drug, which an undetermined # of young show ring exhibitors have used to seek a competitive advantage; (6) The Chicago Mercantile Exchange on October 7, 2013 shall end delivery of cattle-fed Zilmax; and (7) Consumers are increasingly becoming more informed! Yes, Beef Additive Alert™ is doing the right thing for America. Together, we can all effectuate industry change to preserve USA Beef quality, consistency and integrity! Share your voice.”

Stern PR™ Reaction

“In a little over 1 (one) month, the Beef Additive Alert™ Campaign has contributed to making a positive impact: educating consumers and helping embrace industry change. We wholeheartedly believe that our clients have done the right thing by bringing the beta agonist cattle feed issue to the forefront, to America’s mindset,” said Susan Stern.

“We are proud to be the messenger of our client’s valiant mission. It takes courage and determination. So, cheers and hats off to USA Cattle Ranchers, self-described ol’ cowboys Gerald Timmerman & Harvey Dietrich,” added Stern.

What Stern PR™ Produces

Stern developed the campaign, as a one woman ban per se, including research & copywriting, website & graphic design, campaign logo, Video PSA, voice-over, social media administration, on camera spokeswoman, news release production, campaign name and so on. “You don’t need a 3-10 person National PR Firm to get the job done right. You just need us – our two person Omaha Nebraska Public Relations & Marketing company,” emphasizes Stern.

Inquiries? To contact Susan Stern about National, Regional & Local Omaha PR and Marketing services, visit official website here.

omaha website design firm nebraska stern pr snapshotNext Step: Learn about Omaha Public Relations Firm Stern PR™

Omaha Business Writer | Stern PR

omaha copywriting serviceOmaha Business Writer

Advertising, Marketing, Public Relations & Journalism. There’s no other place in town to look for an Omaha business writer. Stern PR Marketing IS your one stop shop for Omaha copywriting services.

Omaha Copywriter

“My clients appreciate my expertise. I bring forth 20+ years experience as a professional Omaha copywriter in the news business and corporate communications combined.  I bring forth & scribe the right words, verbs and adjectives – resulting in aesthetically-appealing copy,” notes Omaha Copywriter Susan Stern.

Omaha Website Content Writer

Stern PR Marketing is an established Omaha website content writer. Susan Stern will tell your company story with Search Engine Optimization (SEO) in mind. Exceptional website writing by Stern PR. From slogan creation, biographies, corporate image and so on. Just name the task.

Omaha Press Release Writing Company

Susan Stern also specializes in news release writing and distribution. Whatever your goal, Susan Stern will develop an idea and transform it into a newsworthy press release – locally, regionally, nationally and globally.

Omaha Campaign Development

If you want to launch a national consumer action campaign, look no further than Stern PR Marketing. Public Relations Practitioner Susan Stern will handle all aspects of the project from research, copywriting and, logo design. Expect exceptional Omaha website & graphic design, .

Rely on Stern PR for social media, new release production and distribution, media interview coaching, spokesperson tasks, interview scheduling and consulting.

Inquiries? Contact Susan Stern direct in Omaha.
image phone omaha business writer402-212-7489

Please visit the Official Website NOW!
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