Susan Stern Public Relations :: USA Campaign Consultant Achieves!

snap shot of stern public relations firm omaha nebraskaOmaha Public Relations Firm
Handles It All

(Omaha, NE)  —  If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

Stern PR™ Touch
With the Susan Stern copywriting touch, your issue shall garner news media coverage online & off. Yes, the solution to Omaha-based campaign development/implementation IS indeed Susan Stern.

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

A Noteworthy Thank you for Beef Additive Alert™ News Coverage
We commend the “Lincoln Journal Star” & Agricultural Reporter Art Hovey who has done a thorough job of covering these controversial beta agonist issues which are important to the USA Beef Industry, Consumers and Youth show ring programs. Hovey quoted Stern PR client Gerald Timmerman, a prominent Springfield, Nebraska cattle rancher. The reporter called Susan Stern based on the news release (s) Stern PR developed & distributed locally, regionally & nationally.   Read PR Web News Release

Other news coverage, thus far:
Beef Magazine
Sioux City Journal
Lincoln Journal Star
Wall Street Journal
KPTM Fox 42
Livestock Market Digest
Nutrition News
Reuters

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

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As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

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Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

Stern PR Video!

(Omaha, NE)  —  Attention, attention. Omaha marketer Susan Stern unveils an – updated video of services. Notes Susan, “I’ve finally set aside some time to update my portfolio. You’ll see the myriad of projects that I’ve completed during this banner year. It’s very exciting the growth my business has experienced. Also, it is worth noting, that this business blog surpassed the 10,000 visitor mark, now approaching 11,000 this fall, too.”

 

Plus, in the past week, Stern PR™ unveiled a new website, too. (in beta testing)

Follow Stern PR™ on Twitter, Linked In, Google Maps,
View Stern PR’s™ Youtube Channel

“I’ve also upgraded my equipment. I’ve purchased a professional grade video camera that is film quality 1920 by 1280 resolution, another still camera lens and a new laptop allowing high capacity video editing. Next up? Another lighting kit, wireless mikes & the like” remarks Susan Stern.

All in all, step by step, Susan Stern is taking Stern PR™ business to a higher level. Based on the constant stream of calls & requests for complete business marketing, the quality of work Susan Stern produces is getting attention far & wide.

  Stern PR™. Serious Strategy. Really!

Susan Stern-Omaha

  •  Stern PR™ – Web Design – Affordable & SEO-Effective
  •  Web Video Commercials – Boost Google Page Rank
  •  Photography – Magazine Quality 
  •  Copywriting – Keyword Rich
  •  Graphic Design – Custom

STERN PR™ handles total name-branding, building & maintenance for primarily Omaha NE businesses – on & offline. Susan Stern caters to medium and small companies that search for effective, yet affordable marketing.

Susan Stern brings to the table – a broad range of experience – in advertising, marketing, public relations & broadcast journalism.  By crafting tasks single-handedly, she passes on the savings to her clients.  “Without breaking the budget, I cater to businesses in need of a polished image that net results. Let’s face it. Big or small, companies need a marketing professional to streamline, maintain & control – their image,” emphasizes Susan Stern. So, run your business. Outsource advertising, marketing, public relations & journalism to Stern PR™

 

Professional Services Galore…

 

  • Website Design, Copywriting & Photography  View    View    View    View   View   View
  • Internet Video Marketing  View
  • Internet Video Search Engine Optimization  View
  • Email Marketing  View
  • Event Marketing  View
  • Radio Advertising  View
  • Corporate Video View  
  • Marketing Mailers  View   
  • Blog Management View   View   View
  • Photography View
  • Flyers & 6 Panel Brochures   View   View 
  • Newsletters Front   Back
  • Online Journalism Articles  & SEO  View
  • National Press Release Copywriting & Distribution  View Here      View Here
  • Custom Bizcard Design
  • Banner Design  View
  • Custom Logos   View
  • Event Mailers Front  Back
  • Invitations  Front  Back     Front   Back
  • Event Memory Slide Shows   View
  • Online Invitations  View
  • Sales Pitch Letters
  • Contract Writing – Legal
  • Custom Designed Promotional Merchandise
  • Event Planning incl. Business Fairs
  • Resume Writing, Cover Letters & Distribution 
  • Crisis Management
  • Competition Tracking & Analysis 
  • Speech Writing
  • Radio/TV Advertising Scriptwriting & Talent
  • Media & Print Buying 

              Online Video Marketing Commercial Samples Below…

 




 
 

Biography — On a personal note, Susan Stern enjoys a lot of activities: photography, guitar lessons, abstract art, fine-tuning her graphic design talents & inline skating. Topping the list of her favorite’s – keeping her young daughter healthy, happy & active! Says Susan, “Motherhood is my greatest joy in life!” Her career is also important.

Along with ten years in P.R. & Marketing, Susan offers a decade expertise in broadcast journalism & advertising production, primarily radio & TV including CBN Radio, Standard News Radio Network – Washington, D.C., Omaha’s KKAR-AM, KOIL-AM, ESPN-Radio 1620 AM, WOW-AM/FM, KVNO & WOWT, KTCB of Council Bluffs to name a few, both news & commercial aspects. Her work – has appeared on Nebraska Public Radio & CNN, too. She’s done countless radio and TV ads.

Susan even scored a small movie role as Cindy Lindstrom, a TV reporter in the Miramax/Disney film “Citizen Ruth”.

In 2006, Susan Stern  of Stern PR™ unveiled this professional business blog to write frequent industry news & showcase her work.  The site boomed in 2009, around the same time Susan launched a revised, clean logo after teaching herself graphic design. Thanks to Susan’s acquired SEO skills & the work she generates for a variety of clients with discriminating needs, now this business blog surpasses the 10,000 visitor mark. “I am very optimistic about 2010!”

Susan Stern holds varied memberships:

  • National Association of Professional Women
  • Ezine Articles – Designation as “Expert Author.”  – New as of October 2009!
  • Screen Actors Guild
  • Omaha Press Club
  • Ironwood CC

Contact Susan Stern Now!

Stern PR™. All Rights Reserved. Omaha, NE. 2010.  sternpr@gmail.com Contact (402) 212-7489

Complete Marketing

(Omaha, NE)  — From Omaha to Denver to Carroll, Iowa. Stern PR™ is the go-to-person for affordable advertising, marketing, public relations & journalism – on and offline. Computer Concepts of Iowa™ hired Susan Stern to handle all of its marketing tasks:

Stern PR’s™ effective marketing for Computer Concepts of Iowa has led to additional marketing projects in Carroll including the marketing of an April 2011 Carroll Chamber of Commerce-sponsored ‘Technology in Business Symposium’: development & implementation of the campaign’s image via effective graphic design & copywriting, video commercial production/voice-over, online event registration, social media development, landing page & email marketing. From research, development to publishing. Stern PR™.

Plus, Computer Concepts of Iowa™ is partnering with Monarch Technologies™ of Denison, which has led to additional marketing work for Stern PR™

Notes Susan Stern “CCI President/Owner Adam Schweers is clearly a smart businessman. Instead of hiring a full-time marketing professional, a person who would most likely be specialized in one area only & who would outsource the rest, he hired me. I know the in’s out of not only marketing, but advertising, public relations & journalism, on & offline. I handle nearly every task imaginable, Think of me as a one woman band, per se. I handle it all – unlike a high dollar ad firm – with many faces, high overhead & fees. Stern PR™ marketing translates into affordability.”

Note: None of these tasks are outsourced. As you can see from all of the above images, the work Susan Stern creates on behalf of her clients equates to quality marketing.

New Logo 4 Client

(Omaha, NE)  —  Stern PR™ Omaha NE developed a new logo (left) for customer All Clear Windows™ Omaha NE.  “I took my client’s old logo & streamlined it – giving it a more polished look,” notes Susan Stern.

Additionally, the old logo (as seen here on the right) was problematic. It did not reproduce well on small printed items like letterhead, magnets, stamping, etc. Notes Susan “logos should be scalable to all sizes without losing any of the image’s integrity.”

“So, I eliminated the intricate window details & modernized the font. Further, since All Clear Windows™ offers more services than just professional Omaha window cleaning, I added “Windows & Services” to the final logo. Plus, I established logo ownership & public notice thereof, by adding the TM symbol. I think the overall look is great!”

Omaha website designer Susan Stern just revamped All Clear Windows’ ™ website. Out with the old, in with the new. “The site is done!” (left – home page screen shot).

Stern PR™ also set up facebook, twitter & business blog accounts for the client.

Over the past year, Stern PR™ also created an internet video commercial for All Clear Windows™ & optimized it for search engine rank. Name-branding, building & maintenance to the highest level – with an eye-catching/informative video commercial & powerful SEO. Stern PR™ Omaha NE – a one-stop shop for marketing on & offline. Call Susan at 402-212-7489 now!

“Stern PR” Redefining Omaha Website Design

Susan Stern creates professional business websites – complete with a signature, clean style. Expect more than website design, copywriting, photography & website video commercials. A key feature of Stern PR’s™ work is that during the design process, Susan Stern streamlines a company’s entire image. If there’s no company slogan, Susan Stern creates one. If a logo needs fine-tuning, Susan Stern handles it. After conducting extensive background research, Stern PR™ finds the right industry words to effectively target the customer base with the objective of propelling profits. “What ultimately happens is that a company will end up having me handle all their marketing materials, since I have a comprehensive understanding of their products or services, & how to effectively market them. For image consistency, that’s the right move,” says Susan Stern.

As for web design specifically, Susan Stern completes the entire process including working with the client to pick an SEO-friendly domain moniker, set up web hosting & email accounts, while maintaining content additions for years to come. “I’ve been in the communications business for close to two decades, so I am here to serve my clientele for now and in the future,” emphasizes Susan Stern.

All in all, Stern PR™  helps companies catapult their business – to the next level. “I offer a total package of marketing services. I am a one-person band, per se. So, you don’t have to hire a web designer, copywriter, photographer & marketer to handle your website design & image-building.”

Stern PR™ does it all. In one person. That translates into consistency & affordability. Stern PR™. Serious Strategy. Really!

UR Biz Needs A Logo!

By Susan L. Stern

Q. Does someone who runs a small business need a logo?

A. Branding is fundamental whether you run a large, medium or small organization, including a home-based business. You need to differentiate yourself from your competitor. For that reason, without question, you need to have a brand identity! Of course, a logo plays a vital role – in creating a unique brand identity for your business. Additionally, a business logo makes you recognizable to customers. The goal is…for instant recognition of your business, name-branding, building & maintenance.

Q. How soon should a new business start using a logo?

A. Technically, you should secure a professionally designed logo – before you start your business.  However, it can be done backasswords, although it’s not recommended. For those who’ve already launched their business with a half-baked logo, the time is now to hire a professional designer, or your make-shift logo and the image it represents may deter potential customers from doing business with you.

Take note. If you’re budget is tight, spare the money to invest in a logo early on, and then add branding items as you build. Word of advice. Don’t buy logo-creation software – to do-it-yourself.  Besides looking unremarkably chincy, you’ll end up with a logo in limited formats. So, you’ll see pixels when you try to stretch it to a banner size, for instance.

Q. What are some design considerations Stern PR keeps in mind while creating a logo?

A. Stern PR uses the KISS formula (Keep It Simple Stupid) as a first consideration –  in logo design. In addition, it should portray the right message of your business with iconic representation. Fonts and colors should be easily recognizable. Your logo should look great in black and white too.

Q. What format should my logo be in?

A. Vector based images, made up of a set of mathematical equations (format file extensions including EPS, AI, SWF (flash animation) should be the starting point of any logo design process. A vector image can be scaled, re-sized and rotated without loss of quality. So, your logo will not pixelate or appear fuzzy on an outdoor banner for example. Vector file formats are as follows: EPS, AI, JPG, PNG and GIF.

Q. What other formats should I get?

A. Beside EPS format of your logo, your designer should provide you with pixel (raster) based versions of your logo including JPG, PNG, GIF. Of all three, PNG and GIF are ideal for logos, offering solid, contiguous colours without ringing, boxing or blurring. Plus, both formats support saving your logo with a transparent background, which is required for your logo to appear on a colored website background – without a white box. JPG’s are primarily used for photographs.

Here are the recommended formats and versions – that your logo designer should supply you: 
    – A greyscale (halftone) logo version.
    – A Black and White Linear version – best for fax cover sheets, low resolution
    – An EPS Version
    – A GIF or PNG Version
    – Your Logo in PDF 
   

Learn more about how up-and-coming Omaha graphic designer Susan Stern can create an affordable logo for your company. Click Here…