OPINION – Not a Facebook Fan

Facebook Shares With 3rd Party Advertisers

Many of my clients ask me why Stern PR Marketing™ does not use Facebook for business. So, here’s my answer. As a strong proponent of internet privacy, Facebook fails to hit the mark. I’ve installed a software which allegedly shows, that every time I log in, despite what Facebook claims, my internet activities on this social media giant are indeed shared with 3rd party advertisers, rather extensively. So, lack of trust with where my personal information ends up – is one reason.

Facebook Used to Slander & Bully
While I have a personal Facebook account, for several years I have been contemplating deleting it. I’ve witnessed how Facebook use can harm other’s reputations. Some users post comments that are defamatory, crude and replete with curse words and other nonsense. I’ve heard story-after-story of teenagers using it to bully others. I’ve spotted teens posting personal thoughts that should be kept to themselves. They’re children. They don’t know better. Unless a parent is censoring activity daily which is unlikely, Facebook is problematic.

Facebook Not Private Despite Claims
Further, Facebook posts are not confidential. Even if Facebook is set to Private, unsuspecting “friends” can take screen shots, copy photos and other personal information and share with others without permission. Posts can be used as evidence in a Court of Law. In the Media. There is zero control to maintain privacy. Another ire, is that Facebook is constantly-changing Terms and Conditions, which clearly show an erosion of privacy for this money-making venture.

Disadvantages Outweigh Benefits
Sure, time to time, Facebook is indeed a great place to chat with long-time friends and family. Share photos, and the like. But in my opinion, Google Chat, email or the old-fashioned telephone do better.

Better Social Media Options
Yes, some of my clients use Facebook for business for Search Engine Optimization purposes. Some companies buy advertisements there. I’m not sold on Facebook ads or their effectiveness.
That said, there are other social media sites I think are more worthwhile: Google+, Linked In and Twitter.

In a nutshell, I do not recommend Facebook for business because of all the privacy erosions I allege that are taking place by – this behemoth Giant. There are better options.

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Susan Stern OmahaSusan Stern is a long-time Omaha Copywriter, and an Omaha Marketing Consultant for business. To learn more about Stern PR Marketing™, visit the official website here.

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