By Susan L. Stern

Pin the tail on the donkey. Can you hit the mark? A keen Omaha business owner knows website rank and look are equal to the brick-and-mortar image of business – on the ground. “Your website’s design, its search engine rank and user-friendly navigation are vital to online success. It’s important to connect with customers, build relationships while increasing online traffic and revenue,” emphasizes Susan Stern, Stern PR an Omaha Marketing Consultant.

Tip # 1. Your website must be found high, preferably on 1st page of Google, Bing and Yahoo. It’s called keyword local search relevance. The process of achieving the desirable page rank requires regular, monthly website content maintenance by a pro. A ‘Monthly SEO Plan’ is your best bet.

Tip # 2. Website design shouldn’t be too busy. A company website must be clean and modern, integrate appropriate widgets while offering quality navigation, descriptive copywriting and eye-catching graphics and video for aesthetics and SEO. Also. ‘Just Say No’ to all flash websites. Only flash headers (a home page banner) with text in body are effectively read by search engine algorithms. Finally, but not the end all, be all – website visitors must reach your business easily. Example: via contact form, email access, telephone number and so forth. It should never be difficult to contact your company right now!

Tip # 3. Marketing needs to be done right, not do-it-yourself. “Of course, to reach the pinnacle online Search Engine spot, you have to invest your marketing budget on either one of the following scenarios.

• hire a full-time corporate communications expert at $40,000-$65,000 a year;
• hire a high-dollar Advertising Marketing firm with high overhead and many faces;
• do nothing & watch your website fall to 3rd & 4th Page on Google, Bing & Yahoo losing out on new business; OR
• hire an Omaha marketer who knows all available marketing options.

The last option, outsourcing marketing, is the most affordable and highly effective solution. Take note, you will want someone who provides regular website content/social media writing, directory updates and more. The best thing to do is invest in a – Monthly SEO Plan,” states Susan Stern, Stern PR an Omaha SEO and copywriter professional.

Tip # 4. Ask your Omaha marketer to issue quarterly performance reports, and include research/analysis in the Monthly SEO Plan. Both are important to track the effectiveness of any SEO campaign.

Yes. Yes. Yes. With Susan Stern, Stern PR, Omaha business owners can expect the best:

• Stellar Copywriting
• Effective SEO
• 21st century Website Design
• Quality Internet & Broadcast TV Video Commercial Production
• Unique Advertising available in Print/Media and Internet – a variety of Publications
• Eye-catching Traditional Creative Marketing
• Newsworthy PR

“At Stern PR here in Omaha, my developer Austin and I pow wow with the client during a conference call to ascertain a company’s on & offline objectives. Then, in person I present a written quote, which includes a recommended course of action, strategy, the investment cost and project scope. A budgetary commitment to marketing is worth its wait in gold. I offer personalized service, image consistency and affordability” notes Susan Stern.

All in all. Step 1 – through 4 are must-have’s – necessary for online & offline marketing success aimed at connecting with customers, building relationships and boosting profits.

For Omaha Website Design and marketing consultant inquiries, please contact Susan Stern Stern PR. 

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