By Sam Schwartz – Contributer
(Omaha, NE) — It’s an ethical dilemma. One obstacle an Omaha marketing firm faces is considering to take on clients that directly compete with another. “Recently, I have made the tough decision to turn down a potential business client because the company directly competed with an ongoing customer of mine,” states Susan Stern of Stern PR™ Omaha. While Stern PR™, a marketing firm in Omaha, NE, does not sign non-compete agreements, in terms of ethics, Omaha Marketing Consultant Susan Stern feels a sense of loyalty to the clients she serves and prefers to keep them happy and not create waves.
“I have never faced this ethical issue before. Two clients who compete – simultaneously seek my Omaha marketing expertise. So, I gave the conundrum some thought. I weighed the pros and cons. Technically, if I were to take on both clients in the same business for website design & SEO work, the one who pays more for my search engine optimization services, for instance, would end up in a better spot on Google, Bing & Yahoo. In other words, the more financial investment a client commits increases the time I spend on the company’s SEO, the better their results. That doesn’t seem right,” notes Susan Stern, an up-and-coming marketing consultant in Omaha, Nebraska.
Omaha marketing consultant Susan Stern espouses strong business ethics. “I am a straight shooter. I am not going to sell you something your company does not need. As marketing consultant to your business, I will not pressure you either. I will always look out for your best interest,” says Susan.