PR Oops – Ship Wreck

By Susan L. Stern
(Opinion) — Carnival Corporation’s “make-good” offer to ship-wrecked passengers must be made under heavy influence of alcohol. The parent company of the Costa Concordia, which capsized off the Tuscany coast – is offering survivors of the January 13th ship wreck – a 30% discount on future cruises. What?

That “offer” is a kick in the pants to victims of the ship wreck. Insulting. Come on Carnival Corporation! Where is your brain?  Did your P.R. firm come up with this one? Or, did executives at the top – do it themselves. Fire ’em. Talk about exasperating the crisis response.

Sure, survivors will reportedly receive 100% discounts on that cruise debacle, but that offer is a no brainer, too. It’s a given.

Carnival should have offered survivors a lump sum payment for pain and suffering, as a peace-offering, an apology. Instead, lawyers are pursuing a class action lawsuit for monetary compensation.

Bad, bad, bad Public Relations. The response is a major slap in the face to survivors, and makes Carnival Corporation appear as cold, profit mongers, who are only thinking about their company’s financial bottom line rather than the human tragedy’s impact on lives. Certainly Carnival should have done more, something monetarily worthwhile. Their 30% discount P.R. response here will certainly further damage the company’s reputation i.e. its near future profits. Not a smart move Carnival. You get what you give, as someone once said.

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