(Omaha, NE)  —  Professionally-crafted email marketing letters for business – is effective to achieve brand awareness & purchase action. “Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.

The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline,  it’s nearly guaranteed that an existing customer & potential one will open the email.  Of course, to keep them interested – you’ll want to offer an incentive – a call for action.  If done right, customers would be able to print a coupon or receive a rebate, etc.

This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.

Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE – handle the rest. 

Note: Susan L. Stern of Omaha, NE is a one-person marketing practitioner in Omaha, Nebraska, specializing in marketing, advertising, public relations & journalism – on & offline.

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