Businesses looking to expand their advertising options should focus on a rapidly expanding market – online video (OV) & traffic-driving (SEO) companies – to tout product/services. Still in its infancy, this niche speciality market is projected to grow exponentially as businesses see value in turning to online video for advertising, branding, eLearning/training & communication. The sooner businesses jump-on-board to push their product/brands – the wiser, in terms of effectively utilizing ad dollars to increase revenues.
Analysts predict that by the end of this year the video ad online market will grow to a $647 million/year industry. Companies like Google are currently tapping this market, evidenced by its recent purchase of YouTube.
Obviously, Google always looks toward the future, and has the history to demonstrate that it’s investments are smart. Now that Google banks on the idea that a major portion of the $74 billion television advertising market will soon migrate – to online video ads, local business owners should take heed.
By Susan L. Stern
Editor’s Note: Stern PR at www.sternpr4less.com offers custom-created online videos at a reasonable rate combined with effective Search Engine Marketing.