Shock PR 4 Octo Mom

Editor, Susan Stern, Update: April 2, 2009 PR Practitioner Victor Munoz conducts crisis management – for himself. Tonight he went on HLN (CNN’s formerly named – Headline News) to repair the poor public image he created after publicly blasting Octo mom Nadya Suleman last month. He spoke as if he cared about the client he once represented. When asked if Munoz hopes Nadya’s a good mom he replied yes, provided “she settles down, and stops doing all these blogs, and interviews.” P.R. Practitioners, like myself, refer to this as Crisis Management.  Ironically, Munoz, who’s hired to maintain, repair images, is forced to repair his own. You know what? It may have worked. Convincing. Although, he does seem like a sleazeball “PR Practitioner” – my 1st and last impression.

(Sun., March 8, 2009)  —  If Saturday’s USmagazine.com exclusive rings true. Shame, shame shame on you Mr. so-called Public Relation’s Practitioner, Victor Munoz. As the story goes. Munoz quit ’cause he couldn’t take Nadya Suleman anymore. Munoz is quoted as describing his former client as “nuts.”

Talk about unethical. Munoz crossed the line.

Excerpt – March 7th – USmagazine.com – EXCLUSIVE: Octo Mom’s New Publicist Quits: “This Woman Is Nuts”

Victor Munoz tells Usmagazine.com that he quit as Suleman’s rep Friday night. “It just got to be too much,” he says. “It’s pretty much a free-for- all over there right now. They are freaking out right now. “Not to sound arrogant, but those people depended on me for everything,” he continues. “You have no idea what I’ve had to do for these people.

“Nadya got real greedy. This woman is nuts,” he adds. “This I can say: what ultimately destroyed the business arrangement was personal reasons.” Munoz — who plans to meet with his lawyers Monday to go over the terms of his contract and confidentiality clause — did not go into further detail. –end–

No detail? Munoz spilled the beans – all over the place – and he went overboard, regarding his “feelings” toward Nadya, when in fact, he should be protecting her image, not bashing it further, even – after – he walked out the door.

Not the kind of PR Practitioner I would refer clients to…

Editor’s Note: My neighbor. Sheila E. quipped, “she must be nuts,” referring to the publicist’s comments about the Octo mom. That made me laugh. While perhaps true, so-called P.R. Practitioner Victor Munoz behaved unethically. Is it possible that maybe the “crazed” Octo mom suffers from Post Pardum Depression to the 8th degree?

Learn more about Susan Stern

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