upcity-award-best-omaha-seo-company-sternpr

Leave a comment Posted on May 11, 2018May 23, 2018 Copywriting, Internet Marketing, Organic SEO, Paid SEO, Public Relations, SEO

Stern PR Named One of Best Omaha SEO Companies

Top SEO Agency In Omaha

Stern PR Awarded

January 5, 2018 — Stern PR Marketing is proud to be named one of the best Omaha SEO companies by UpCity.

The designation as a Top Omaha, Neb SEO Agency earns Stern PR a spot on UpCity’s marketplace, an online business directory “resource designed to connect small and mediums sized companies” with a trusted “provider of high-quality digital marketing service providers” in Omaha, Nebraska.

In order to qualify for the award, Stern PR had to meet certain criteria according to UpCity, a national software company based in Chicago:

We’ve selected these firms based on how well these companies represent themselves online; from the user experience of the company’s website to their social media presence and prominence in organic search results. We hope you enjoy our list and reach out to one or more of these design agencies for your small business website.

Susan-stern-owner-named-best-omaha-seo-agency

Susan Stern, Owner Stern PR Omaha

“It’s always nice to receive recognition for hard work and great results. We owe it all to awesome clients,” remarks Stern PR Marketing owner Susan Stern, an Omaha SEO company provider.

Besides offering a plethora of traditional and digital marketing services to organizations, Stern PR Marketing provides paid and organic search engine optimization services catering to the Omaha, Bellevue, metro areas. Yes. It’s done in-house.

Organic search engine optimization (organic SEO) refers to algorithm-focused techniques used to achieve good website, listing and social media site placement for target industry terms people search without paying the search engines a penny. Organic means natural. Paid refers to pay-per-click and sponsored advertising.

What sets Stern PR apart from competitors engaging in Omaha NE search engine marketing is our ability to write high-quality content on websites and social media with an authoritative voice and trustworthiness. Research plays a key role. We tackle any subject matter or industry. We manage brands online and off.

“I’m able to explain complex subjects in easy-to-understand ways probably due to my work in radio and TV journalism as an on-air reporter, anchor and producer. Another reason why I am successful at achieving organic search results for clients, is my expertise in PR. I’ve penned countless news releases, annual reports, speeches, commercial scripts and more. Writing is my forte,” adds Susan.

The copy Stern PR produces may be straight journalism, or a mix of public relations, marketing and advertising, few can do:

My view is that any search engine marketing company can learn how to run Google Adwords and sponsored advertising on social sites like YouTube, Facebook and LinkedIn. Few SEO firms, however, can actually write copy that search engines reward naturally, using Google’s best practices and guidelines,” said Stern.

Stern PR is the one to call for complete marketing services, on and offline.

For more info about Omaha SEO services & more, click here.

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Leave a comment Posted on December 31, 2016January 1, 2017 Opinion

Wishing You Success in 2017!

GIF created by Stern PR Marketing firm in Omaha, Nebraska

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Leave a comment Posted on October 31, 2016October 31, 2016 Copywriting, Linkedin Profile Writing, Omaha Resume Writing

Omaha Resume Writer, Linkedin & Online Bio Copy

Omaha Copywriter Consultant Susan Stern

(Omaha, NEBRASKA) – If your resume needs a redo, your Linkedin profile could use a spruce up or your online biography (sample) would benefit from a professional Omaha writer’s overhaul, you’ve come to the right place.

Omaha copywriter Susan Stern is the go-to wordsmith to handle all your writing needs on and offline. With 25+ years’ experience, combined expertise as a broadcast journalist, public relations practitioner and website copywriter and graphic designer, you’ll receive the best resume, cover letter and career search consulting services in the metro.

In this day and age, writing your own resume when you are not a writer – makes zero sense. You want to be noticed. You need to hire a professional writer to get the job done right!

“I specialize in writing for any industry using buzz words, tight verbs and descriptive adjectives. My process includes extensive research, writing, proofing and editing with client, and use graphic design to create a custom header for the resume, letterhead – that my clients love because it sets them apart from other job seekers. I also offer consulting services to help you get through the maize of time-consuming online applications,” notes Omaha writer Susan Stern.

From judges, executives, CEO’s, COO’s, white and blue collar staffers – you name it – I’ve helped them further their careers by creating individual branding via resume, Linkedin profile, online biographies, professional email account signatures, creative graphic design cover pages – and so on.

Omaha writer Consultant Susan Stern is the solution for positive public relations for people, organizations and business.

Turn-around time is several days typically, but immediate assistance, if you have to get your resume out asap – is available, too.

Send Omaha resume writer Susan Stern a note, now. The price of the full image package ranges depending on project complexity. A deposit is required. Stern shall upload your files to Google Drive, in both MS Word and PDF.

Leave a comment Posted on October 28, 2016October 31, 2016 Website Security

Google Campaign HTTPS Everywhere Underway Now

(Omaha, NEBRASKA) — By Susan Stern — The time is now to jump on the HTTPS bandwagon for your website. Google has announced that it is giving all website owners until January 2017 to add SSL website encryption to all websites even those that don’t take credit cards – or visitors to your website will see a warning that it is “not secure.”

Google has been gradually implementing this change aimed at making websites less prone to hacker’s private eyes.

Adding an SSL certificate to your website, will turn to gibberish any keystrokes someone types into a contact form. When your marketer logs into your website, the username and password she types in will be encrypted, too.

HTTPS Everywhere is already in full swing. Right now when using Google Chrome, if you type in your non-encrypted website, you’ll notice in the address bar – an upside down explanation point. Well, according to Google, you have until the first of the year, to add an SSL certificate to your website, or the address bar will switch to “not secure” anytime anyone goes to your website.

Few people may risk visiting your website that has a “not secure” message in the address bar. It gives the impression of a lack of trustworthiness and credibility that the content they view may not be safe. So adding an SSL certificate right away is an absolute must!

Be aware. Sometime after January 2017 – the warning will look even more pronounced, and in red!

That said, the White House issued a mandate in 2015 that all federal agency websites must add SSL encryption – also taking the lead in beefing up website security.

Google To Give Slight Ranking Boost

Websites that add HTTPS encryption will receive a small search engine optimization boost. In its official Google Master Webmaster Central blog, Google describes the SEO increase as a “very lightweight signal”:

“….affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

HTTP to HTTPS Switch is Job for Marketer/Web Master

Moving from HTTP to HTTPS SSL certificate encryption is not a DIY project. Godaddy.com which facilities one step of the process, reports you should expect 24-72 hours for the certificate to be issued. Note: there are several types of certificates. A basic type will suffice for sites that don’t take credit cards.

After the migration, it’s your marketers job to manually switch all image URLS, run bug testing and check other processes to make sure every post, page and image on your site has moved over to HTTPS. Your marketer will also need to notify Google webmaster tools of the changes.

Beside the cost of the certificate which runs about $80-$125 a year, you’ll need to budget dollars for your marketer to complete the entire switch, which could take several days or more. Depending on if any problems arise, your website may be down, so a “under construction” graphic with your company’s contact info may be a wise move.

All in all, moving websites from HTTP to HTTPS is about making the web safer for everybody. It appears that Google is the only website browser, at this juncture, that is ahead of the trend by mandating that everybody with a website, from mom and dad’s photography blog to small, medium and large business and organizations jump on the HTTPS bandwagon.

If your organization needs assistance in making the switch, contact Stern PR Marketing in Omaha today.

Leave a comment Posted on August 8, 2016August 8, 2016 Video Marketing

Youtube Settings – Private vs. Unlisted

By Susan Stern — Public, Private or Unlisted? You get three privacy setting options on youtube. Here we will explain which setting to choose.

By default, any video you upload to youtube is set to Public, which means anyone can view your video, and locate video in search.To change privacy settings during upload, click the drop down and make your section. After upload, go to video manager and make the switch to the desired setting.

Unlisted Youtube Video
Set your youtube video to Unlisted if you want to share a link with someone, who may not have a youtube account. Only those with the link can view the video. The video will not show up in search or on your channel.

Private Youtube Video
A Private setting means only those who are invited to view the video can see it, but they must have their own Youtube account. Video does not show up in search or on your channel. If you share the video link with someone not invited, they cannot view it.

Choose Unlisted for Video Proofing
This marketer uses the unlisted youtube privacy setting on most occasions for proofing purposes, taking into account that an individual with whom I share a video may not have a youtube account. So, when in doubt, choose Unlisted.
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Leave a comment Posted on May 2, 2016May 2, 2016 Public Relations, Video Public Relations

Omaha Public Relations Firm Video Storytelling

(Omaha, Nebraska) — Video public relations storytelling is all the rage in 2016! Nowadays people prefer watching a video than reading copy. Every marketer/public relations practitioner should incorporate the power of video to reach a target market.

Here are some quick and interesting Video Marketing Stats:

Forbes Insight reports that 59% of executives would rather watch video than read text
Forrester Research found that it’s 50 times easier to achieve a 1st page Google ranking with video
Online video accounts for 1/2 of all mobile traffic reports Bytemobile Mobile Analytics Report
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!
YouTube reports that its social media video sharing site overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

So, video production storytelling is indeed the way to get a message out to clients, customers and the general public.

Here are several examples of video PR done by Omaha consultant Susan Stern.

For Omaha Coalition of Citizen Patrols>>

For Douglas County West Community Schools>>

To see how Omaha video production PR story telling can help your business or organization, contact consultant Susan Stern direct.

phone call stern pr omaha website design firm Call Now>> 402-212-7489

Visit Official Website

omaha copy writer susan stern public relations nebraska

Leave a comment Posted on January 18, 2016March 23, 2016 Copywriting

Start 2016 Right | New Resume + Cover | Omaha Copywriter!

2016 can be a fantastic year, especially if you want to find a new job in your career! But before you email that ‘ole outdated resume, you’ll want to take the right step and hire an Omaha copywriter. Someone with many years experience writing resumes, cover letters and the like.

You’ve come to the right place. Omaha Public Relations firm consultant Susan Stern is your go-to writer for a professional, modern resume.

As a former Omaha broadcast news journalist, Susan Stern knows how to write for any audience or demographic! Here are some of the job-related work Stern can do for you.

– Resume Writing with custom Letterhead in jpg (picture format)
– Cover Letter
– Consulting
– Email signature re-do
– Linkedin profile bio
– Job search help and facilitation on your behalf

With Omaha copywriter Susan Stern, expect tight verbs. Descriptive adjectives and no extraneous words.
Call Susan Stern today! 402-212-7489
Visit her official website now, too.

Pricing
Resume/Cover Letter typically run $500 and up based on project complexity. 1/2 deposit.

Full amount due upon project completion.

Now is the time to get moving on bettering your life. Omaha Neb PR Consultant Susan Stern can help you.

Leave a comment Posted on June 5, 2015March 23, 2016 Branding Essentials, Copywriting, Public Relations, Website Design

Stand Out Omaha Neb Public Relations Firm

Streamlining a company or organizations image and improving communications with stakeholders are Stern PR Marketing fortes. Client Douglas County West Community School district is one example of the effectiveness of Omaha Marketing/Public Relations Consultant Susan Stern’s work.

Omaha Neb Public Relations Writing Services – Stern PR

To the left is an example of a Stern PR-produced hard copy newsletter that was also converted into an email marketing letter. Consultant Susan Stern does all the work herself: the copy, graphics and photography.

In this day and age, internet video marketing is an effective way to reach a target market. Omaha Marketing Consultant Susan Stern knows how to tell a compelling story, harkening back to her days as an on-air TV and radio journalist.

Stern is an ace behind the camera, in video production, as a script-writer and voice-over professional. Stern created a newscast-style video introduction on the youtube channel she created. It’s Omaha video production utilizing a mix of good ‘ole fashioned journalism and PR. Feedback has been extremely positive from students, parents and the community!

Omaha website development company services for the school district is what Consultant Susan Stern does with exceptionalism. Turning blah to wow.

This particular website was produced from a template provided by a third party that caters to school districts. Consultant Susan Stern revitalized the website with a professional look using a mix of graphics, copy, video and custom photography.

Omaha Public Relations Consultant Susan Stern is a website content writer, too penning rich articles with catchy headlines and content writing done broadcast-style.

Omaha Neb Press Release strategy, writing and media relations – what Consultant Susan Stern does well tapping into over a decade as an on-air broadcast journalist in radio in television news. Stern knows how to write an interesting news release that generates coverage on TV, Radio and newspaper. A proven track record of generating news.

The Omaha World Herald ran a story after receiving this news release. Consultant Susan Stern’s news release writing has helped clients achieve coverage in national and international publications including the Wall Street Journal, Reuters and several dozen others.

Consultant Susan Stern also produces outstanding Omaha Social Media Marketing services from custom cover design to monthly platform maintenance. Besides creating catchy copy, Stern shoots her own photography, videography and creates custom graphic design.

Omaha PR Consultant Susan Stern demonstrates how an organizations annual report doesn’t have to be boring.
http://www.slideshare.net/susanlstern/slideshelf
Contact Omaha Marketing/PR Consultant Susan Stern direct at 402-212-7489.

Learn how with her help, your organization or business can communicate better with stakeholders. A 21st century touch on & offline branding.

>> Leave this blog. Visit the official website now!

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Other Omaha Video Productions for DC West Community Schools. Stern PR knows how to tell a story via video, voice-over and great copy!

witter Reaches Deal to Show Tweets Google Search

Leave a comment Posted on March 24, 2015January 18, 2016 SEO, Social Media Marketing

Google Search To Add Twitter Feeds?

By Susan Stern

Bloomberg reports that Google reached a deal with Twitter to automatically display 140-character posts in search beginning in the first quarter of 2015.

Winter 2015 Update: Google is indeed displaying Twitter feeds in search.

This is sweet news to internet marketers who may custom tailor posts rich with keywords that people search for. As of March 2015, we have not seen real time Tweets in search, but that may change, any day, according to published reports.

“This agreement appears to be ideal for SEO professionals including Omaha search engine optimization companies. We can focus on keywords in Tweets, and in theory, the posts may show up on Google in real time,” said Nebraska marketing consultant Susan Stern.

On online forums far and wide, webmasters are talking about the pro’s and con’s of Twitter posts showing up in Google search. Some say it will create Google search clutter and trigger a massive increase in Twitter users. Others see it as a way to gain immediate presence in the SERPS.

Naysayers think it will allow Twitter users to “spam their way onto Google” with more “rubbish.”

Google has not released any details on the reported Twitter agreement. It’s believed that Google may benefit from free advertising while Twitter may, too. Whatever the particulars, access to tweets in real time on Google may be another tool for SEO professionals to help put client keywords in search. That would be a good thing, no doubt. We shall wait and see what transpires…

Meantime, check out this dedicated URL for Google’s experiment with Real time Search

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Learn more now how Omaha internet marketing firm Stern PR can help your business grow online!

Leave a comment Posted on February 11, 2015February 12, 2015 Internet Marketing

Omaha Digital Marketing Tip | Set Priorities

2015 is in full swing. So, now is the time to outsource Omaha digital marketing work to a professional, like us, Stern PR.

Better Omaha Ne Internet Marketers

Stern PR Marketing specializes in penning rich copy for eyes, ears and search engines. Nebraska SEO companies, social media marketing firms and the like do not have these skills. They are techies.

With Stern PR, the writing we do on and offline is based on a mix of marketing, advertising, public relations, journalism AND SEO. The Stern PR difference.

We bring to the table 25+ years combined in advertising, marketing, public relations and broadcast journalism. Omaha copywriting talent.

What that means is that we create catchy content that is nice to read and easy for search engines to crawl. Active verbs. Descriptive adjectives. No extraneous words. Just what you need for Omaha Neb branding services.

Invest Most Ad Dollars Internet Marketing

Here’s a factoid. 70-90% of people search online for a product or service. So, you should invest the majority of your advertising dollars with digital marketing, a.k.a. internet marketing services.

Local Marketing Company One Stop Shop

Contact Stern PR Marketing Consultant Susan Stern now to start 2015 right. Grow online.

Contact here.
We’re proud to share our new branding. New website. New logo. New look.

stern public relations omaha website design firm nebr

Leave a comment Posted on December 16, 2014February 11, 2015 Marketing Omaha, Website Content Writing, Website Design

2015 Tip: Omaha Marketing Firm Plan

2015 is near. Be wise, business owners. Get moving now. Make a commitment to invest most of your advertising budget in internet marketing services.

FACT: 70-90% of people search online to find a local business. 2015 is almost here. So, now is time to schedule an Omaha Marketing firm plan by us,” said Stern PR’s Susan Stern.

All Marketing Services

Stern PR in Nebraska. We’re the go-to full-service marketing company Omaha – helping business grow. From start ups to established business. We put organizations on the map! Our greater Omaha area internet marketing company is a superior resource. We handle your monthly website and social media content writing, graphic design, photography.

The package includes link-building for search engine optimization (SEO). Build Google rank. View packages.

We offer personalized service.

“My philosophy is that if you succeed, we succeed. We have a vested interest in your success on and offline. Our track record proves we represent business right, from producing a 21st century website design and logo, to outstanding SEO that tends to put clients on the 1st page of Google for keywords. We are a one-stop shop. Graphic design. Video production, monthly social media management services in Omaha Neb and more,” said Stern.

Specialists in Internet Marketing Neb

Stern PR is better. Few, if any, Omaha marketing companies and Nebraska web design firms have a writer on staff who pens a great story. In fact, almost all Omaha website designers cannot write content at all. Weak sentences. Loose verbs and boring adjectives. Blah. We are copywriters and storytellers.

No In-House Omaha Marketing Department?

Do not do it yourself. You cannot rely on company staff or an office manager to write a website or manage social media with value. To be candid, staffers know diddly squat about how to build Google ranking. Search engine ranking work is a specialty service. Nowadays, story-telling online demands a pro in Omaha SEO. A guru writer. Someone who is on the pulse about ever-changing algorithms.

We at Stern PR write for the ear, eyes AND search engines.

Website Content Writers – We Are

Stern Public Relations Omaha offers superior website content writing, a.k.a. copywriting services Nebraska. 25 years’ experience in PR, broadcast journalism and marketing. Learn about Susan Stern Omaha.

But first, leave this news blog, visit the official Stern PR Marketing website now.

Call 402-212-7489

1 Comment Posted on August 15, 2014March 23, 2016 Internet Marketing, SEO, Website Content Writing, Website Design

Time to Hire Omaha Internet Marketing Firm

Invest Internet Marketing in Ne

Is your business hesitant to jump on the active online bandwagon? Well, we don’t understand why! After all, 70-90% of people go online before buying a product or service, so you SHOULD, without hesitation invest most of your advertising dollars with an internet marketing firm in Omaha Ne.

Tick tock. The time is now to outsource all your advertising, PR and Marketing Firm Omaha services to us! Stern PR™. We offer what your business needs to succeed on & offline.

We’re Better at Omaha SEO Services

Stern PR Marketing™ is not a mere Omaha website design firm. We are a full service creative agency. We are known for our exceptional website content writing, too. Our photography and video in Omaha Nebraska.

We see the big picture offering total corporate branding based on our years of expertise in Advertising, Marketing, Public Relations and Journalism. Few, if any, internet marketing firms in Nebraska can offer all of these services. Copy writer extraordinaire Susan Stern pens a fantastic website, press release and social media – that few can do.

We Do Omaha Marketing Firm Work

Stern PR Marketing™ is a one stop creative shop. Run your company. We will do the rest. We handle everything on your best behalf on and offline. We provide exceptional Website Design in Omaha Ne services, Social Media, Graphics, Copywriting, Omaha SEO and Video. We’re a full-service Advertising, Marketing and Public Relations Firm in Nebraska. So, run your company. Let Stern PR™ Omaha handle the rest.

Since 2004, Stern PR Marketing helps business grow!
Contact us now. Inquiries? 402-212-7489

Connect with us!

google plus internet marketing firm omaha neb

Leave a comment Posted on June 21, 2014February 11, 2015 Branding Essentials, Internet Marketing, Marketing Omaha, Website Content Writing, Website Design Image

Business Branding Services Omaha

Leave a comment Posted on June 21, 2014February 11, 2015 About Susan Stern, Ethics, Internet Marketing, Marketing Omaha

About Stern PR Marketing Omaha Neb. USA

Susan Stern of Stern PR Marketing™ is owner/operator of a rapidly growing full-service Omaha stern pr omaha website design company Marketing, Public Relations, Advertising and Website Design Firm. Specialties are copywriting, web development, search engine ranking success, video production and corporate identity consulting.

Stern PR Marketing™ Helps Business Grow. From start ups to establish business, Stern PR™ is the go to creative firm for all things marketing on & offline:

⎷ Logo Design, Slogan & Identity
⎷ Website Development
⎷ Copywriting – Web Content & News Release
⎷ Graphic Design
⎷ Video Production
⎷ Marketing Consulting
⎷ Research
⎷ PR Campaign Consultant
⎷ Company Marketing Representative

Plus.
⎷ Search Engine Optimization – Google Rank Building
⎷ Social Media Monthly Management
⎷ Web Hosting

“Our business philosophy is ‘no pressure sales.’ While profit-driven like any company, we strive to offer what clients need. What’s in ‘their best interest.’ We believe in being respectful, yet direct and forthright. Our highly creative team works with most budgets. We consult and produce for small, medium and large-scale businesses. Philanthropy, i.e. giving back to others, is very important to us. We help business grow,” emphasizes Susan Stern, an Omaha Marketing Consultant.

Extra personalized service. Outside-the-box ideas. Let Susan Stern of Stern PR™ tell your company story, right. Exceptional copywriting (writing). Outstanding website design and video production. Superior SEO. An Internet Marketing pro.

“I sincerely care about my clients’ success. We work very hard. Our view is, if you succeed, we succeed, We have a vested interest to deliver well beyond our competitors. We’re just as good as the big firms. We offer more – personalized service and reasonable rates,” notes Stern.

Inquiries? Please contact Susan Stern to discuss your company goals and budget
Seek a written marketing plan/estimate.
Official Website
Call Susan Stern direct now. Omaha, Neb. USA.
402-212-7489

Leave a comment Posted on June 19, 2014February 11, 2015 Copywriting

Omaha Resume Writing Service

Land that job! Former TV/Radio Journalist Susan Stern can get you hired! Omaha resume writing service for any industry – healthcare, technology, law, sales – you name it! Resume Writer Omaha provider Susan Stern pens outstanding resumes at reasonable rates.

Tight verbs. Descriptive adjectives. Industry buzz words.

Susan Stern brings to the table 25 years’ experience in professional Omaha copywriting, proofing and editing.

Contact Susan Stern now>> 402-212-7489

Related Services for Career Seekers:
✔ Resume writing (involves industry buzz word research)
✔ Resume editing
✔ Cover letter writing
✔ Create signature email account
✔ Handle career search on your behalf
✔ Image Consulting
✔ Social Media Applications
✔ Job Search Implementation

Contact Susan Stern NOW> 402-212-7489
Visit website here>>

Leave a comment Posted on June 10, 2014February 11, 2015 SEO, Social Media

Google Guru Matt Cutts – Twitter and Facebook

Google Web Spam expert Matt Cutts frequently gives clues on how the Google search engine works – essential for online marketers to know to help clients succeed. Stern PR Marketing™, an Omaha marketing firm, is committed to educating fellow Omaha internet marketers. To do so, we shall periodically transcribe Cutts’ comments.

In a January youtube.com video presentation, Cutts answers the question – Does Google index Facebook and Twitter posts? Here’s a transcript of what Cutts said:

Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?

Facebook and Twitter pages are treated just like any other pages in our web index. So if something occurs on Twitter or occurs on Facebook, and we’re able to crawl it, then we can return that in our search results. But as far as doing special, specific work to sort of say, “Oh you have this many followers on Twitter or this many likes on Facebook,” to the best of my knowledge we don’t currently have signals like that in our web search ranking algorithms.

Now let me talk a little bit about why not. We have to crawl the web in order to find pages on those two web properties and we’ve had at least one experience where we were blocked from crawling for about a month and a half. So the idea of doing a lot of special engineering work to try to extract some data from webpages when we might get blocked from being able to crawl those web pages in the future, is something where the engineer would be a little bit leery about doing that.

It’s also tricky because Google crawls the web and as we crawl the web we are sampling at finite periods of time, we’re crawling and fetching a particular web page. So, if we’re fetching that particular web page that is set at one point in time, but something on that page could change, someone could change the relationship status, or someone could block a follower, and so it would be a little unfortunate if we tried to extract some data from the pages that we crawled and we later on found out that for example, a wife had blocked an abusive husband or something like that. And just because we happened to crawl at the exact moment when those two were linked, we start to return pages that we had crawled.

So because we’re sampling an imperfect web, we have to worry a lot about identity when identity is already hard. And so unless we were able to get some way to solve that impasse where we had better information, that’s another reason why the engineers would be a little bit wary or a little bit leery of trying to extract data when that data might change and we wouldn’t know because we were only crawling the web.

So I’m not saying not to use Twitter and Facebook, there’s a ton of people who get a ton of value from both Facebook and Twitter. I think that both of those services represent a fantastic avenue. It’s a way to drive visitors and traffic to your site. It’s a way to let people know about news related to you or your company or your website. I think they’re great ways to build up your personal brand. But don’t necessarily assume that just because there’s a signal on Facebook or Twitter that Google is able to access that. A lot of pages might be blocked, there might be no follow-on links, or something along those lines.

It was funny because there was an SEO that said, okay we see a lot of links on Facebook and those are the pages that rank well, but that’s correlation, not causation. Instead, it’s probably because there’s something really awesome, then it gets a lot of likes on Facebook and a lot of people decide to link to it. The better content you make, the more people are to like it, in Google, Twitter and Facebook.

One thing that I want to point out is that I think a multi-year, ten year kind of span, it’s clear to me that people are going to know more about who’s actually writing what on the web. It won’t be completely anonymous. There will hopefully still be options for people to post anonymously, but if Danny Sullivan posts something on a forum, I want to know about that, whether he posts on a well-known forum or a forum that nobody’s ever heard of. I think over ten years, we’re more likely to understand identity and to understand the social connections between people. At least for the time being, we have to deal with the web as it is and what we’re allowed to crawl and what we can easily extract from that and count on being able to access in the future.

Watch Video Now>>

Visit Official Website now>>

Contact Stern PR Marketing™ , a provider of search engine optimization services Omaha, Nebraska.

Call direct: 402-212-7489

Leave a comment Posted on March 12, 2014February 11, 2015 Opinion, Public Relations

REAL STORIES: Business Tip | How NOT to Ask for a GOOGLE Review

Stern PR Tip: Right Way to Ask for Review

By Susan Stern — Online Reviews, the good and bad, can make or break a business. So, positive reviews on Google, Facebook, Yelp, Manta and Merchant Circle can be key to business success.

Asking for an Online Review

That said, before a business asks a client to consider penning a review, companies must clearly understand what they can, and can not do.

I draw from two real life stories that recently happened. In a nut shell. I noticed two Omaha retailers violated social media sites’ terms and conditions, and one business did worse. So herein, I shall discuss how not to ask customers to write online reviews.

Offering Discounts for Review – Major NO NO

Recently, I purchased a service at one Omaha retailer (I was very satisfied). While standing in line, I spotted electronic signage that stated:

Write a Google review, get $10 OFF your purchase and $5 OFF for a Facebook like.

Hmn… The business, albeit innocently, is in violation of Google’s terms and conditions.

Google’s business review policy hints at using “incentives”:

Don’t offer money or product to others to write reviews for your business or write negative reviews about a competitor. We also discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews. As a reviewer, you should not accept money or product from a business to write a review about them.

So, here’s what I did to help the business. With professionalism and a smile, while handing over money for services rendered, I gave the friendly sales manager a candid heads up: “Thanks so much for great service. Just an FYI. You might want to consider taking down that signage offering a discount for reviews and likes.” I explained why.

Later, the owner called, thanked me for the advice, and the retailer removed the signage. A great end to story #1.

Don’t Pressure Customers
DO NOT Make Sale Contingent Upon A Positive Review

My 2nd example shocks and awes. One metro-area commission-based retailer recently crossed the line before a transaction closed – making me feel very uncomfortable. Here’s what went down:

The business owner, with quivering lip and red face, had the nerve to state something like, “I will NOT sell the product to you unless you promise that you are satisfied, that you’ll only write a positive review.” To reiterate, the pressuring business owner demanded assurance that I would only write a positive review OR no sale.

What?! Oh my goodness. The demand was nauseating.

I responded with professionalism and candor:

“Number 1, as an Omaha Marketing consultant, who represents business, I don’t recommend you say that to customers. I’m well-versed on online review ethics. It is improper to base a sale on if I pledge to only write a positive review.”

“Number 2, due to the nature of my business, I tend to steer clear from writing negative reviews: I understand that a bad online review can damage a company’s reputation. I empathize and rather not be involved. So no worries there.”

“Number 3, I haven’t owned the item to know if I works right.”
(Note: What I didn’t say, but I had thought: the salesman left a really poor impression. Sometimes things are better left unsaid. 🙂

I also told the retailer:

“Number 4: If I choose to write a Google review, I can, like anyone. It’s called free speech. It’s my 1st amendment right.”

With my stress level exceedingly high from the conversation’s nature, the business owner left the room, discussed the matter with a level-headed staffer, before the pair returned with a new attitude.

I closed the sale because I really, really wanted the product. I shook hands with the business owner, thanked him and left. No, I was NOT happy with the owner’s “customer service in total,” but the product that I bought is spectacular.

Hopefully, this local retailer learns a lesson from our exchange. I assume some customers might not be so nice.

This Author Shares Story to Educate Business Owners

Will I write a negative review of either business? No, like I said before…

Instead, this Omaha marketing consultant seeks to share these real stories to educate business owners – how NOT to ask for a Google review. Many do not know the rules of the road. Customers should be aware, too.

Right Way for Business to Ask for Reviews

While obvious, no business should demand to know if you’re satisfied and that you would only write a positive review or no sale.

It is also a no, no to buy Facebook likes or offer product discounts for reviews. Doing so violates social media terms and conditions, and is just bad business.

Instead, do this. After a transaction is complete, if you sense a happy client, thank them, shake hands and politely say: “if you’re pleased with the product/service, please consider writing an online review. We appreciate feedback. Thanks for your business.”

That’s it. That’s all you should do – to ethically seek an online business review!

Comment below. Share Your Stories.

###

To inquire about Omaha Marketing consultant services, contact Stern PR Marketing™ today at 402-212-7489. We help business grow. Please visit official website now>>

11 Comments Posted on March 9, 2014February 11, 2015 Advertising, Marketing Omaha, Opinion

Craigslist Removes HTML Links – Bad 4 Small Business

Craigslist Change Hurts Small Business & Marketers

For years, Craigslist advertising has served as a fantastically free site for Internet Marketers who post advertisements on behalf of small business clients that we represent. Too good to be true, right? Good things rarely last.

Recently, Craigslist implemented universal changes which completely remove the ability to post professional-looking html-generated image ads that live link to a website. So, gone is a way to post beautifully designed flyer templates, rich in graphic content with hyperlinks. They no longer work on Craigslist!

Surprise. Gotcha! Empty Craigslist Ad

Those of us who frequently post on Craigslist were NEVER notified of the policy change via an email or mass media campaign. Nope. Nada. Not.

Instead, we found out by surprise. The roll out appeared gradual nationwide. But here in Omaha, Marketers logging into their accounts to renew previously posted image ads uploaded last year were met with empty content in 2014, or an error “0” when trying to re-publish the HTML-coded ad. Yes, the headers were there, but the image content was gone. What the heck!?

“I was confused at first. Some of my client’s professionally designed graphic ads were empty. I thought it was an error. Was it frustrating? Yes! A lot of work down the drain. It was not until I Googled “Craigslist HTML Changes” that I became aware of Craigslist’s new policy which bars HTML code ads.

Interestingly, the only articles about Craigslist’s new policy focused on the impact to realtors. The bigger news story uncovered by us is how the Craigslist’s changes hurt small business on limited budgets, including the advertisers and internet marketers who represent them:

“Cheap ads HAD generated great leads and the hyperlinks WERE great for SEO. Now, the newly mandated plain text ads look boring and amateurish and there’s zero SEO advantage to small business who must compete with the big budget corporations for a piece of the pie,” notes Susan Stern, an internet marketing Omaha consultant.

Why Did Craigslist Change Ad Policy?

It can be assumed that Craigslist wants to even the playing field. Many people don’t have the economic resources or knowledge to create custom HTML code to post professionally looking Craigslist ads. Internet marketers who write custom code have an advantage over small sellers. So what, we say!

By removing the image tags from posts, Craigslist appears to be standardizing ads so no company has an upper hand over another. “This is a ridiculous policy change especially for small business on a limited budget. Plus, all the ads now look the same. There is little way to stand out from the rest. In actuality, Craigslist is hurting small business from Maine to California,” notes Stern. Do you like the change? Take Poll NOW!

What Can You Post On Craigslist NOW?

Instead of being able to create eye-popping HTML-generated ads, internet marketers are now FORCED to write plain text advertising just like the layman would. Sure, you can still upload photos and images, but you can NOT link them to any live website. You have to type in plain text, period. If you want to display a URL, it does NOT work. Craig’s list removed outbound links, completely.

Officially, Craigslist’s new policy:

Please note IMG, FONT, TABLE, DIV, and SPAN tags are no longer supported… Please use CL image upload for images.

Craigslist HTML Policy Bad for SEO

The no-custom-HTML-code-policy means you may no longer use clickable Image Ads to drive traffic to your website, reducing the options for external link building and SEO (Search Engine Optimization: the process of building and maintaining a website’s Google rank).

Recover From Craigslist Ad Removals

“Change is never easy. But after the initial shock, internet marketers must accept the Craigslist changes. Sure there is a mourning period for those who have successfully used Craigslist to generate new business for years. Someone could start a change.org petition, but let’s be real. Generally, internet signature gathering does NOT trigger change. Still, if enough people complain by blogging online, there is a slight chance Craigslist may listen.”

The best advice now is for internet marketers to stop focusing on what’s lost, and start thinking positive. Chin up. Search for new opportunities to generate new business. We should let the Craigslist policy change serve as a warning. Look at the big picture. Google could change its algorithms at any time. Where would your business be then?

“Marketers should encourage their small and medium-size businesses to think outside the box and use a marketing mix. It’s smart to diversify resources to find different ways to generate new business leads online as well as the old-fashioned way, like fostering relationships in person,” emphasizes Susan Stern, an Internet Marketing Omaha company owner.

Still, we here at Stern PR Marketing™ are not happy with Craigslist killing off the ability to post enhanced ads. It’s bad for small business on a budget. We hope they re-think their policy.

For internet marketing Omaha services, visit the official Stern PR website here>>

Inquiries? Call 402-212-7489

Article originally published February 21, 2014.

2 Comments Posted on February 26, 2014February 11, 2015 Uncategorized

Organic SEO Strategies – Scoop from Stern PR Omaha

Organic SEO Works!
What is it?

We here at Stern PR™ do organic SEO and PPC (pay-per-click like Google’s AdWords) advertising, having earned our wings as a premier search engine optimization marketing Omaha Neb. provider. We highly recommend organic SEO for ALL clients. Businesses on a limited budget greatly benefit from organic SEO strategies due to low cost compared to PPC.

Google AdWords Often Too Pricey for Small/Medium Business

Here’s the scoop. Google AdWords can be very expensive and cost prohibitive to many small and medium-sized businesses especially if the industry keywords are highly competitive that you hope to rank for on the 1st page of Google.

Why organic versus PPC? Because Google AdWords can be very pricey. It works like an auction. The more competition for the keywords that your company hopes to rank for, the bigger the investment. For Omaha HVAC, it can run $16 per click. That means every time someone clicks your ad, you are charged $16 bucks! It’s no surprise that unscrupulous competitors may play the click fraud game, and wipe our your monthly PPC budget quick.

So, we at Stern PR Marketing™ , an Omaha SEO Strategist, think that the best way to rank high for keywords is using organic search engine optimization techniques. This custom-designed herein image easily explains the difference between organic SEO and Pay-per-click:

Where is Organic SEO On Google?

Organic SEO refers to the listings located in the center of your screen of Google’s search results, as the image above shows. These listings are NOT paid for, but are targeted through content created by your affordable Omaha SEO strategist and other external factors.

Google AdWords Located Top and Right Side

Likewise, pay-per-click listings reside on the right side of the screen, and we KNOW that fewer people go there. The shaded listing on top IS the prime spot, too. But it’s Google AdWords pay-per-click.

Google AdWords Works But Pricey

Research has demonstrated and it is our belief that most people look at the center (organic business listings) and top (Google AdWords PPC) of Google’s search results. To get to the shaded top section, you have to place the highest bid in Google AdWords.

In other words, the downside of having a listing on the top of the page is that this section can cost a lot of moolah. Of course, if you have the marketing budget, your organization would greatly benefit from doing both Google AdWords PPC and organic search engine marketing.

But candidly, organic SEO seems to work great on its own provided you have invested in hiring an Omaha SEO strategist who works on your online Public Relations, Marketing and Advertising monthly, or preferably weekly. Read about Omaha SEO company plans here>>

When to Use PPC

Again, Stern PR™ suggests Google AdWords pay-per-click advertising if a client is armed with a decent monthly budget and needs a quick way, off the bat to appear on the 1st page of Google for competitive keywords not ranking high yet. Now if you keywords are not very competitive, most can run a PPC campaign on the cheap.

Cautious Word to Companies About SEO

In general, company owners must realize that it takes time and patience to move up the search engines for any given keyword in organic SEO. It’s not uncommon to take months and even years. However, it can be done!

Stern PR™ has been able to get client websites, videos and press releases on the 1st page of Google within 48 hours. Generally, it can take weeks (s) or months to obtain 1st page position.

Read this disclaimer. No Omaha SEO company should ever promise 1st page ranking. If they do, run. Search engine position solely depends on third party search engine algorithms, and is completely out of any SEO company’s control. Success depends on both luck and continuing education by your search engine marketing Omaha provider. Here at Stern PR™ we spend considerable time continuing our education in white hat SEO strategies.

In total, with 90% of people going online before buying a product/service, you need to rank on the 1st page of Google. To get there, you need a monthly search engine optimization plan, that includes organic SEO.

SEO is NOT Do-it-yourself

To build and maintain search ranking, you need to hire an Omaha Internet Marketing specialist, well-versed in social media, marketing and public relations on and offline. Don’t hire techies either. That’s a bad move you will regret for corporate identity branding.

Few Omaha SEO Strategists Can Write Well

A word to the wise. Almost zero Omaha SEO companies and Nebraska Web Design firms offer professional copywriting services. Nope. Instead, most local web designers and SEO marketers write sub-par, to say the least. Yawn. Boring. Why? They’re technical people only.

OR, the Omaha SEO company depends on their clients to write the content. Then, the SEO “pro” simply copies/pastes it onto their client’s website or social media. Done! Uh no…

Businesses should avoid these companies who claim to specialize in Omaha SEO and Web design. Overall, poor writing is bad for corporate identity branding. Make sense?

“I’ve read the writing that many Omaha SEO companies have done. It is not professional at all. Most lack the ability to pen anything of value, including a great website, news release and social media posts. That’s what differentiates us, Stern PR Marketing™, from competitor search engine optimization companies in Omaha Neb.,” emphasizes Susan Stern, a veteran copywriter.

Stern PR Marketing™, a small SEO Omaha agency has a professional copywriter on staff indeed. Turn to owner/operator Susan Stern, who brings to the table 20+ years of experience in on-air broadcast news reporting, PR and Marketing writing, strategy and consulting.

Stern PR™ serves clients from Maine to California, beyond Nebraska’s border. Stern has a proven track record of producing public relations work that outsiders think was produced by a Big Omaha PR Firm of 5-20 practitioners. People have written online about the Big PR Agency in Omaha, Nebraska known as Stern PR Marketing™. We are appreciative. But the fact is we are a team of two, expects in many fields: TV, Radio, Print AND Internet. Small agency, but an effective provider.

Read about: Stern PR successes nationally>>

“Businesses come to us for outstanding marketing, advertising and public relations agency work without the large overhead that big firms pass on to customers,” notes Susan Stern.

The fact is. It’s just Susan Stern behind the keyboard handling strategy and implementation: website content writing, advertising, graphic design, Omaha video production, press releases, social media – you name it! Marketing with an outside the box mindset. Creative. Stern, works together with Austin Scott, a superior Omaha Web Developer, who spearheads web design tasks for Stern PR Marketing™.

Together the pair give their clients the best. Experts in many fields, they come together to help business grow. Personalized service is a Stern PR™ forte. Each and every client’s success matters to this Omaha Marketing agency. Leave blog: Visit official website now>>

Stern PR™ IS your organization’s one stop shop for everything business consulting in Omaha Nebraska. Plus, Stern PR™ offers Omaha SEO services aplenty.

You’ve heard the history. Now you’ve learned about Organic SEO and PPC, so take the next step.

Final Step: Pick a Monthly SEO/Social Media Plan Here>>

Inquiries? Contact Stern PR Marketing™ now. Reach Susan Stern direct.
402-212-7489

Leave blog and visit official website!

1 Comment Posted on February 24, 2014May 23, 2018 SEO

Affordable Omaha SEO Company | Stern PR™ Unveils Monthly Plans!

Hire Excellent Marketing Writer Omaha

Great price point for the niche. Affordable Omaha SEO company services by Stern PR™. We are proud to announce the unveiling of our new monthly Search engine marketing plans for Bellevue, Papillion, Waterloo, Valley and Gretna, Nebraska small business and organizations. We offer paid and Organic search engine marketing, the latter, we intensely focus on.

“Google hints at it in Webmaster tools. Information-rich quality content, rather than mere paid ad space, tends to help raise Page rank in natural search. We offer newsworthy industry article writing mixing in public relations, marketing and journalism, few do,” said Stern PR Omaha’s Susan Stern.

How Much?

Based on the price point your organization sets, our Omaha marketing firm handles all your monthly social media content, online website article writing, SEO, advertising and public relations for your organization. The objective of this internet marketing Omaha plan is two-fold: interaction with clients and would-be customers, plus SEO.

Invest in Monthly Marketing

Let’s put it this way. Phone book advertising is becoming obsolete. We recommend you shift most of those dollars to internet marketing, to use your small business dollars wisely.

What makes our monthly search engine optimizing work we do is that we focus on creating, higher quality content, few can do. We help people find your business under the search times they look up most. We use Google-approved, white hat techniques for affordable Omaha search engine marketing company services.

Definition.
The term SEO is an abbreviation for SEARCH ENGINE OPTIMIZATION. Search engine optimization [SEO] is the process of improving the quantity and quality of Web site traffic from search engines via “natural” (“organic” or “algorithmic”) search results.

So when a business wants to increase its company’s presence online, they might search on Google for the industry category to locate a provider. OK Google, search for an “Omaha SEO company”

In digital marketing parlance, the product/service class for SEO + the locality [Omaha], + company [generic for entity] are words internet marketers widely use as keywords, in titles and meta descriptions on our Web pages hoping to gain page rank traction in search results.

Why Internet Marketing is Vital Today

Ranking high is critical. It’s estimated that 70-90% of people search online before buying a product or service. Where you organization sits on the search engines may make or break a business. We know that the success of your business depends on having a high Google rank.

Earning a top position in organic listings does not happen overnight. You need to invest in a monthly affordable Omaha SEO company plan for long-term success. Even if you reach the highest points on the search engines, staying high demands regular, fresh content updates by a professional Omaha SEO strategist. Stern PR™ is the one to call. One of the best Omaha copywriters for both aesthetics and search engine marketing in Nebraska.

Why We Are Better…

Stern PR™ is an affordable Omaha SEO company. We stand far apart from others because we offer professional copywriting services for both the eyes and ears and search engine marketing Omaha. We are a small full-service Nebraska marketing & public relations firm. Stern PR™ is a premier provider of Omaha website design, video production, graphic design and Omaha marketing mix and Public Relations consulting.

Types of SEO?

We here at Stern PR™ Omaha, offer organic SEO and PPC (pay-per-click like Google’s AdWords). We recommend organic search engine optimization for all clients, but especially those on a limited budget. See below graph to explain organic SEO. Organic SEO refers to the listings located in the main area, the center of your screen of Google’s search results. These listings cannot be paid for, but are targeted through content created by your affordable Omaha SEO strategist and external factors.

Final Step: Choose Monthly SEO/Social Media plan>>

Stern PR Marketing™ is a highly effective and affordable Omaha SEO expert that offers organic and paid search engine optimization [SEO] services to any organization that needs it.

We put start ups and established business on the map via outstanding Web Design Omaha, Marketing, Advertising & Public Relations. Our motto: if you succeed, we succeed. We help business grow!

Article originally published February 14, 2014.
Updated February 25, 2014

Leave a comment Posted on February 21, 2014February 24, 2014 SEO

Omaha SEO Company Tip: Value of Regular Content Writing

Omaha SEO Company Analyst
Regular Content Writing Key to Build Google Rank

Omaha SEO Company tip, by Stern PR Marketing™. There’s exceptional value to writing regular content on websites, blogs and social media platforms to build/maintain search engine position on Google, Bing and Yahoo.

In article entitled “Value of Regular Content Writing” Omaha Search Engine Optimization (SEO) company strategist Susan Stern dispels common business owner misconceptions about keyword ranking maintenance, read article here>>

But first, before you hire an Omaha SEO company strategist, learn and listen to what Google Guru Matt Cutts has to say about using article directories for SEO>

Google’s Matt Cutts offers clues on how to succeed online. Internet Marketers should subscribe to his youtube channel to stay abreast of the latest search engine optimization tips and tricks. For Omaha SEO company services, contact Stern PR Marketing™ today. Inquiries? 402-212-7489

Don’t forget to read the “Value of Regular Content Writing” now>>

Leave a comment Posted on February 6, 2014February 6, 2014 Video Marketing

Creative. Clever. Concise. Video Production Omaha | Stern PR

Stern PR™ produced a great video. Read Article here>
But first, watch video production now.

Leave a comment Posted on January 30, 2014February 11, 2015 Copywriting, Website Content Writing

Omaha ©opywriter Susan Stern Pens A Great Website

Omaha Copywriter Extraordinaire

No doubt. Every business needs a professional Omaha copywriter to tell their story online & off! But let’s face facts. Many writers can’t pen a fantastic website like Susan Stern of Stern PR Marketing™. “I’ve been writing for 20+ years for broadcast TV News, PR, Video and Marketing. So, I know how to scribe well. Active verbs. Descriptive adjectives. Plus, I’ve learned the ever-evolving fine art of Search Engine Optimization writing, too” emphasizes Stern.

Wide Scope of Project Writing Avail

Susan Stern spends a lot of time writing website/social media content for the Omaha website design clients she represents. Check out Monthly SEO/Social Media Packages here. But that’s not all Stern does.

Omaha Resume Writing Services
Video Production & News Releases

Stern helps local executives land a job – Omaha resume writing services by Stern PR Marketing™. Plus, having spent more than a decade in on-air TV/radio broadcast journalism, Susan Stern is the go-to person offering Omaha press release services, too.

Inquiries? Call Susan Stern direct at 402-212-7489

Omaha Web Design, Omaha Marketing Firm

Contact Stern PR™ Now | 402-212-7489

Visit Official Website Here!

Connect on Google+

Leave a comment Posted on January 30, 2014February 11, 2015 Copywriting

Land a Job! Omaha Resume Writing Services

Affordable & highly effective Omaha resume writing service that captures the attention of employers. 20+ years experience. Few can offer professional Omaha copywriting like Susan Stern of Stern PR™. For executives to blue collar. Omaha writer who pens an exceptional resume!

Inquiries? 402-212-7489
Visit Official Website

3 Comments Posted on January 27, 2014March 23, 2016 Advertising, Copywriting, Ethics, Graphic Design, Internet Marketing, Marketing Omaha, National Campaign Development, Public Relations, TV & Internet Video Production, Video Marketing, Website Content Writing, Website Design

Susan Stern Public Relations :: USA Campaign Consultant Achieves!

Omaha Public Relations Firm
Handles It All

(Omaha, NE) — If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

Stern PR™ Touch
With the Susan Stern copywriting touch, your issue shall garner news media coverage online & off. Yes, the solution to Omaha-based campaign development/implementation IS indeed Susan Stern.

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

Website Design
Social Media blogging
Petition
Video PSA
Advertising
News release development & distribution
Interview coaching
Marketing & PR Consulting
Client Interview Scheduling
On Camera Campaign Spokeswoman
Campaign Statistics & Marketing Research
SEO

USA Campaign Development – Stern PR™
The Beef Additive Alert™ campaign involves daily Facebook blogging & Twitter. Susan Stern scripted, edited, produced and voiced the Beef Additive Alert™ VIDEO PSA.

A Noteworthy Thank you for Beef Additive Alert™ News Coverage
We commend the “Lincoln Journal Star” & Agricultural Reporter Art Hovey who has done a thorough job of covering these controversial beta agonist issues which are important to the USA Beef Industry, Consumers and Youth show ring programs. Hovey quoted Stern PR client Gerald Timmerman, a prominent Springfield, Nebraska cattle rancher. The reporter called Susan Stern based on the news release (s) Stern PR developed & distributed locally, regionally & nationally. Read PR Web News Release

Other news coverage, thus far:
Beef Magazine
Sioux City Journal
Lincoln Journal Star
Wall Street Journal
KPTM Fox 42
Livestock Market Digest
Nutrition News
Reuters

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

—-
As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

——

Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

Leave a comment Posted on January 26, 2014February 11, 2015 SEO

How to Improve Google Rank? Outsource SEO Omaha

SEO Omaha Neb
Tip: Not Do-it-Yourself!

Effective SEO Omaha Services demand labor-intensive work from an internet marketing specialist who uses a variety of techniques to optimize your online corporate identity, regularly.

Google’s Crawlers :: Indexing Sites

It takes Google anywhere from 3 weeks to 4 months for site indexing, and then maybe another couple of months for the site to earn a search result place. The search engine ranking challenge takes regular work. Stern PR – can get your organization up high using website content writing, tags, link building and social media.

SEO is Ever Changing
> Marketer Omaha Elaborates

If an Omaha SEO Company promises you 1st page Google ranking, run. Position depends on third party algorithms, of which no Omaha SEO firm has control. There are no guarantees of SEO effectiveness. That said, it’s important to have a reliable search engine optimization company that has a proven track record, like Stern PR™.

Relevant Keywords Essential
> SEO Omaha Firm Clarifies

Keywords rightfully named Keywords are the basic and most fundamental aspect of SEO, when used and optimized correctly. Stern PR™ will ensure that keywords are a part of all content, titles, meta keywords, descriptions headings, and content: social media, website pages & blog post. Writing for both aesthetics & SEO – few can do.

Update. Update. Update
> SEO Tasks Pivotal

Websites need constant updates and improvements. New blog posts, product descriptions, rewriting and editing copy and fixing broken links are all changes that will call search engine spiders back to your site. Updating also ensures you are using still using the correct keywords to reach your target market and that your content is informative, interesting, and business promoting.

Outsource SEO Omaha Nebraska :: Stern PR

Run your business. We’ll do the rest. Check out Monthly SEO/Social Media packages, contact Stern PR™ now.

> Contact Us at Official Website

Leave a comment Posted on January 21, 2014February 11, 2015 SEO, Video Marketing

Exceptional Omaha Video Production

Quality HD Omaha Video Production

If you own a business or represent an organization, here’s some friendly advice. You NEED Video! Without a doubt, in this day and age of technology-triggered short attention spans, HD video is one of the best ways to entice someone to read your website, pick up the phone or visit your brick-and-mortar shop. Innovator Stern PR Marketing™ recommends all clients invest in an Omaha video production which will, without a doubt, take your business to a higher level. Something to boast about!

SEO Omaha Tip | Video Boosts Google Rank!

Air your video on broadcast television. In the boardroom. At a trade show. Be ahead of your competition. Post your Omaha Video production – on the home page of your website – which is very, very effective to boost Google, Bing and Yahoo ranking.

“I’m one of the first marketers in Nebraska to implement Omaha Video Production internet marketing to catapult your business ranking on the search engines. There have been a few clients who’ve shown up on the 1st page within 48 hours due to the fantastic video and our proprietary search engine optimization Omaha techniques we use,” emphasizes Susan Stern.

Stern PR™
Quality Omaha Video Production

If you want quality HD, Stern PR™ is a great choice. “With over a decade of on-air broadcast journalism experience, I approach each Omaha video production with a newsworthy and creative eye. Few can say they can do that! We, here at Stern PR Marketing do great Omaha Video production, period.” said Susan Stern.

Inquiries?
Contact Susan Stern today. 402-212-7489
Youtube

Visit Official Website NOW

1 Comment Posted on January 21, 2014February 11, 2015 Website Design

Affordable Website Design Omaha Neb

Great Website Design Omaha Small Business

If you have a business, nowadays you absolutely 100% need a great website, monthly SEO/Social media plan and an Omaha Marketing Consultant to handle it all for your organization. A word of caution. Most website designers in Omaha, Nebraska are simply just that – developers – technical people. They are not professional Omaha copywriters nor graphic designers. They are not Omaha video production professionals nor handle SEO Omaha firm work, i.e., website ranking on Google, Bing & Yahoo. You need ‘one’ Omaha Website Design firm that handles ALL these services and more – Stern PR™, of course!

Internet Marketing Omaha | One Stop Shop

“Here at Stern PR Marketing™, we are your one-stop shop for affordable Omaha Website design, fantastic copywriting (writing for advertising/search engines). Plus, we DO exceptional SEO Omaha, social media maintenance, graphics, writing, video and more”, notes Omaha Website Designer Marketer Susan Stern.

Your organization must see the big picture, and invest in a quality Omaha website designer that would handle all your marketing needs for corporate identity consistency. Hiring one person to handle this, and another to handle that – doesn’t make any sense, period. That’s why you need Stern PR Marketing™ – that’s all!

Omaha Public Relations Firm Services Galore

Stern PR™ also provides Omaha Public Relations Firm services, too. Helping organizations reach their target market via local, regional and national campaign development, including, but not limited to website design, logo, campaign slogan and name, video commercial, Omaha news release services, marketing research, media coaching and much more.

Why Stern PR IS Affordable
Website Design Omaha

Face facts. Phone book advertising is becoming obsolete. Printed mailers are costly and less desirable. Best advice. Change your marketing budget priorities. After all, in this day and age, having a strong internet presence may make or break your business. Count on Stern PR Marketing™ to provide your organization with 21st Century Omaha Website Design services, social media, video, graphics and high ranking on Google, Bing and Yahoo.

Inquiries? Contact Susan Stern now. 402-212-7489
Fill out Contact Form here.
Visit Official Website

Leave a comment Posted on January 9, 2014February 11, 2015 Website Design

More than Just… Omaha Website Design

So, Who is Stern PR™ :: Beyond Website Design Omaha Neb

We’re an affordable, two-person, full-service creative and technical Omaha Marketing & PR firm offering consistent name-branding building & maintenance on & offline since 2004.

Marketing & PR Firm Omaha

We help start ups and established organizations reach their target market utilizing the entire marketing mix: traditional and via internet. Our team-of-two creates 21st century creative campaigns with an outside-the-box mindset – which outshines competitors. Unlike most Marketing Firms that outsource many tasks, we accomplish ALL the work, offering personalized service & tasks aplenty beyond website design Omaha Neb:

Marketing, Advertising & PR Consulting
Website design & development
Social Media, Website & Blog Management
Monthly SEO
Copywriting (writing) for aesthetics and SEO
Graphic design
HD video production for commercials & in boardroom
Photography
Publicity public relations: news release angle production & distribution, media coaching, Spokeswoman tasks and consulting
Advertising: TV & Radio Ad Production, buying & placement

Our Philosophy
Exceeding expectations is our commitment. Omaha Marketer Susan Stern emphasizes, “If we succeed, you succeed – our objective. We care about our clients. Since we focus on our client’s best interest rather than sales. if we recommend something, believe it to be true. We possess a proven track record of streamlining a company’s image and putting them on the internet map!” Our slogan: ‘We help business grow.’

Why Stern PR™ IS Better
All tasks offered affordably.
Stern PR™ differentiates itself from most website design firms in Omaha Neb. because Susan Stern is a multi-skilled professional specializing in writing, design and media. Consistency, personalized service and affordability are her trademarks.

Stern PR™ Recognized in OWH & Nationally
The Omaha World Herald recently recognized Stern PR Marketing™ in a business section article on Easter Sunday 2013. Susan Stern was quoted and client complimented for creating an Omaha company’s entire business image from scratch: 1^st page ranking, Logo design, video production TV commercials, graphic design, copywriting, legal contract writing, social media postings, print advertisements, media coaching and media buying & placement.

Susan Stern’s prowess as a former on-air broadcast news journalist-turned-PR Practitioner has helped put a recent client (Beef Additive Alert) in the Wall Street Journal, Reuters, Meating Place, Fox, Lincoln Journal Star among other national, international, regional and local news outlets. That’s free publicity, courtesy of Susan Stern.

Inquiries? Contact NOW

Leave a comment Posted on January 8, 2014January 14, 2014 Opinion

OPINION: Brazen Omaha Police Union Baby Curse Video: Bad PR

Omaha Police Union Video Release Miscalculated
PR Professional Weighs In

Breaking News: 3pm Central, Jan. 8, 2014 – OPUA Adds Blur Effect to Child’s Face Today
By Susan Stern – Public Relations Reax Omaha

(Omaha, NE) — The Omaha Police Union catapulted its association to national news this week, it certainly did. Mainstream media far & wide have picked up the explosive local story of the Omaha Police Officers Association yesterday posting an uncensored video of a swearing black toddler in a diaper and titled it ‘The Thug Cycle.’ Let’s objectively discuss a different angle on this hot button issue – the view of a former-journalist-turned-PR-practitioner, with ethics at the forefront.

Police Union Erred: Racial Overtones?

There’s no doubt that the seemingly well-intentioned Omaha Police Union achieved its goal of triggering public debate & education. An apparent win? Not exactly. There’s a question, if the PR storm was worth the negative publicity? While this author admires the OPUA’s chutzpah & the goal to educate seems altruistic, as a Public Relations Practitioner Omaha, I would have strongly advised against this organization presenting said video with the ‘thug style’ depiction, a video reportedly plucked from someone’s publicly-set Facebook page and posted on the official Police Union website ‘news’ section. Why? It’s never a wise move for a police union to risk offending a racial minority, gender or religion, at any time, especially in light of a freshly sensitive topic: the alleged March 2013 Omaha police melee with a cuffed black man caught on video.

Union Not PC? | Poor Choice of Semantics

Another mistake about releasing the toddler cursing video was the wording. The OPUA, on its website blog, should not have used the word ‘thug cycle’ lifestyle to describe what they thought the video depicts: Thug, nowadays, is jargon, an offensive newer N-word, some say. On a similar note, the Omaha’s top cop distanced himself from the hoopla:

Omaha Police Chief Todd Schmaderer statement: “I strongly disagree with any postings that may cause a divide in our community or an obstacle to police community relations.”

This author, Omaha Marketing Consultant Susan Stern offers this opinion:

I do think the OPUA should toe the so-called party line per se, and had opted not to release video in the way it did, which created waves of contention involving a sensitive ethnic populous like Police Chief Schmaderer hinted. That said, as it stands, I would have told the OPUA not to run the video. If the organization’s leaders were hell-bent on doing so despite my recommendation, which does happen in PR from time to time, then I would suggest they ask someone else to post the blurred child video in the website comment section, then the Union could react via news release, albeit – more sensitively.

Better Way of Spotlighting Supposed Violence Cycle

If a third party user had first posted the video on the OPUA website or social media to share the alarm, the onus would rest on the third party. It does NOT appear that the individual nor OPUA would get in legal hot water. Free speech protects the user. For OUSA there’s the Communications Decency Act (CDA), interpreted to say that operators of websites are not construed as publishers, and thus not legally liable for the words of third parties who use their services.

A OPUA website user posting the video would have worked better and kept the attention focused on the content of the deplorable video itself rather than the union drawing fire. Different approach. Similar effect – to trigger public education & awareness. Of course, that third party should have digitally altered the video to blur the minor child’s face – another key problem with the way the Omaha Police Union *initially presented the toddler video release. By identifying the kid’s face, the union miscalculated: a child’s identity should be protected. Update January 8, 2014: OPUA has re-posted video with child’s face blurred.

Responsible News Outlets Blur Toddler Face
OPUA Should Have

Stern PR™ thinks the Omaha Police Union should take a lesson from CNN and other ethics-driven news outlets. It should be noted that many news stations & networks did the right thing by altering said video to blur toddler’s face. The need to bleep out cuss words like the B word is debatable, but responsible journalism since children may be in ear shot of the nightly news. Leave it up to non-mainstream alternative sites like Gawker to post the video in its entirety. Update: The OPUA, probably advised of both moral & perhaps legal ramifications, has today re-posted said video with a blur effect censoring the child’s face.

Website Commenter Scenario Better
Better OPUA Statement Should Have Been…

So under the scenario of a website commenter posting the video to the Union Website or social media, the Omaha Police Union could have given a reaction via a news release involving a ‘sensitive’ statement:

The Omaha Police Union is very concerned about the video contents. It appears to show local adults teaching a toddler to curse while glamorizing the scourge of society, street gangs, which is appalling. While controversial, we do understand the point the person publicizing the video in our website comment section appears to be making, to educate. We believe raising law-abiding children with good values starts with the parent. In this video, it appears individuals have failed this child in this regard.

Copyright Issue for Video Copying?

As a former journalist-turned-Public Relations practitioner in Omaha, with general knowledge about copyright, a legal question arises. Did the Omaha Police Union copy the video without permission, illegally? Or, did the original video uploader set his/her youtube channel to allow embedding, which implies consent. If no embedding was permitted, there may be a copyright ownership claim.

National News Confuses Union with OPD

The Omaha Police Department has tried to distance itself from the Union’s ‘thug’ video release. But as expected, some news outlets have failed to differentiate between the true source with headlines like ‘Omaha Police Cursing Toddler Video’ and the like – pointing the finger at the Omaha Police Department. A PR practitioner would have advised the Union of the potential for confusion in news headlines. Plus, the likelihood of further disharmony with the OPD.

Omaha PR Police Union Lessons

All in all, the Omaha Police Union triggered a lot of unnecessary publicity and a shift in their desired focus by miscalculating the way it publicized the ‘thuggery’ video: (1) failure to blur minor child’s face initially – OPUA added blur effect after-the-fact, (2) posted as an official Union article in the news section, and (3) used racially derogatory language to depict it.

This author Susan Stern summarizes:

The Omaha Police Department Association should have hired an ‘independent’ Public Relations Omaha practitioner like Stern PR Marketing, and, if questions remain unanswered about posting or not to post, the Omaha PR firm would recommend OPUA run the content to an attorney for prior approval. This do-it-yourself-public relations by Union officials is risky and not recommended in the future.

Fact is, the Omaha Police Union’s apparent well-intentioned message may have been lost in their approach. Now the union is drawing outrage because some view the ‘thug cycle’ depiction as patently offensive to the local African American community, shedding a potential bad light on Omaha police and the union, plus the community as a whole. So, the lesson for the future? The OPUA certainly knew their actions would trigger controversy. So, when in doubt, leave it out.

Or ask a PR practitioner who knows.

*When the Omaha Police Union first publicly embedded the toddler cursing video was on or about January 5, 2014: the minor child’s face was identifiable. Today, at some point, the OPUA re-posted the video with the child’s face censored with a blur effect.

Inquiries? For Public Relations Firm Omaha consulting, contact Susan Stern.

image comment below omaha police union toddler cuss video

1 Comment Posted on January 3, 2014February 11, 2015 Internet Marketing, SEO, Video Marketing

Omaha Video Production Moving Up Higher

Omaha Video Production Reaches Higher Level

(Omaha, NE) — You’ve come along way baby, should be a slogan for Stern PR Marketing™ Omaha video production services. 2013 marks a milestone for Stern PR™. 2014 looks exceptionally bright, too!

“After over a decade of success helping area business grow, in the past few months we have been fortunate enough to be able to purchase higher quality, commercial-grade video equipment (camcorder, mikes, lighting) that has resulted in a better quality video product overall for our clients. Without a doubt, it’s truly exciting that Stern PR™ Video Production Omaha has reached a higher level of professionalism,” notes Omaha video producer Susan Stern, owner/operator of Stern PR Marketing™.

Stern PR Committed to Video Expertise

Omaha videographer Susan Stern is constantly educating herself on video production, editing, lighting and audio techniques in an effort to improve the client product. “I’ve invested countless hours learning modern videography and, of course, will continue to do so seeking perfection. It’s the way we do things around here – educate, educate, educate. Certainly, my efforts have made clients very, very happy, thus far. We look forward to the future, as we implement more animation and other mod techniques,” emphasizes Stern.

Omaha Video Production With Journalistic Eye

Omaha videographer Susan Stern approaches most projects with a reporter’s view. That means, each video will be newsworthy, clever & noteworthy. “I have a unique approach to video production. I am able to detect what’s most interesting to consumers and B2B clients. Now that our equipment and editing software is top-notch, our Omaha video production company is capable of providing a higher quality HD product that nets very positive feedback.”

Stern PR One Stop Omaha Video Production

Contact Stern PR™ to learn why every business needs an Internet Video commercial on the home page of the website. In the boardroom. During a convention. For an online business listing. On Social Media and traditional Cable TV. Visit the official Website NOW to learn more. Inquires? 402-212-7489

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1 Comment Posted on January 2, 2014February 11, 2015 SEO

A Word About SEO – Omaha Marketer Muses

With an estimated 70% of people going online before buying a product or service combined with the reality that traditional phone books have become obsolete, having a 1st page Google ranking is absolutely essential, right? Correct.

Getting there is no easy feat, especially if your industry is highly competitive. That’s why your business should outsource SEO Omaha firm work to Stern PR™.

“Ranking high on Google, Bing and Yahoo is absolutely essential nowadays. 1st page position can make or break a business,” notes Marketing Consultant Susan Stern, who offers business affordable SEO services in Omaha, Nebraska, including internet marketing, video, copywriting, and website design.

“Let me share a story with you. A week or so ago, I met with a potential client who complimented Stern PR for appearing on the 1st page of Google for my company’s key terms – except for one.”

“I told her ‘thank you for reminding me, but candidly, our business is so busy lately, that we have neglected Stern PR’s own SEO. But thanks again for the reminder, we will get to it’ and we did immediately,” Stern told the business owner.

A week or so later, boom. Stern PR™ achieved that 1st page ranking for the one keyword term that was not ranking right. Whew!

Ranking High Requires Regular SEO

The moral of the story? SEO takes regular, monthly work by a professional SEO Omaha firm. It’s not do-it-yourself. The fact is, if a keyword is not regularly worked on, your ranking for it will continue to fall, as had occurred to Stern PR™ for one keyword term, albeit briefly. In other words, if your business has declined to outsource SEO to an Omaha internet marketing pro and is not ranking high, then a competitor will take that business from you. Dollars down the drain.

Commit to a Monthly SEO Investment

Back in the day, local businesses would spend on average about $300 to $900 per month on phone book listings. With phone books becoming obsolete, that money should now be invested in internet marketing. Count on Stern PR™ for exceptional monthly SEO/Social Media maintenance packages starting from $300 and up – depending on the competitiveness of your business and other factors.

A Note About SEO Promises

A word to the wise. No SEO Omaha firm should ever promise 1st page Google, Bing and Yahoo ranking – ever. If they do, run. SEO is not an exact science. It’s dependent upon third parties. So, the best a business can do is hire someone local with a proven track record of SEO success.

Make 2014 more profitable! Outsource all Omaha marketing work to Stern PR™. For more information on monthly SEO packages, website design in Omaha, video and other services contact Stern PR Marketing™ today!

Leave a comment Posted on September 26, 2013September 28, 2013 Marketing Research

Online Polls Flunk? Google Surveys Shows Spunk

Many Online Surveys Reveal Nothing of Value

By Susan Stern Omaha, NE — Website surveys can be fun and timely. That said, it is college survey 101, that this quick polling method is unbinding & unscientific. Nothing at all can be extrapolated from the “results” unless the poll is conducted by a reputable marketing research firm. In fact, many quick website poll “findings” tell us solely about the opinions of those who participated, which is likely, heavily skewed. Accuracy in polling requires a random sample among other key factors.

Hypothetically, let’s put it this way: Let’s say a Democrat-leaning website runs a home page survey asking users if they support President Obama’s Affordable Care Act. Regular site visitor Mary Sue might contact all her like-minded pals encouraging them to vote said way on the site they might frequent. Conclusion: these poll “results” do not produce a random survey sample. Slate.com has an article entitled “Why Online Polls are Bunk” here.

Google Surveys’ Accuracy in 2012 POTUS Election

It should be noted, however, not all online polling is unreliable. Google Consumer Surveys ranked #2 for accuracy in its final survey for the 2012 Presidential Election, compared to traditional surveying methods: live person and robo-dial.

“Google Consumer Surveys appears to be gaining credibility for its polling reliability. Marketers might want to consider using this product. What’s helpful is that you can call a live Google representative for guidance, as well,” notes Susan Stern, owner of Stern PR, an Omaha Marketing firm. For more information on Google Consumer Surveys please read “Which Polls Fared Best & Worst in the 2012 Presidential Election’ by NYTimes writer Nate Silver.

Reliability of Google Consumer Surveys

A marketer tip: Google appears to have a reliable polling product, producing results with “a close approximation to a random sample of the US Population & results as accurate as Probability Panels.”

Probability Panels definition: an estimate of “attitude or opinion in the entire population with statistical confidence”, methodology which provides the “foundation for survey research and political polling,” notes Google Insights Consumer Surveys found here. Read

Summary of Online Polling Methods

So yes, while a website survey may cover timely issues, unless the poll is conducted by a reputable research firm, the quick site poll “results” don’t tell us anything of measurable value. Google Consumer Surveys, however, appears to have a highly accurate online polling product, of which marketers may want to use. As New York Times Political reporter Nate Silver aptly stated, “perhaps it won’t be long before Google, not Gallup, is the most trusted name in polling.”

Inquiries? For Omaha Marketing Research, please contact Consultant Susan Stern here.

Leave a comment Posted on September 24, 2013September 24, 2013 Easy Tech Tips & Tricks

Stern PR: Easy-Peasy Tech Tips/Tricks

Piece of Cake – Tech Tips/Tricks for All

By Susan Stern — In this day & age where technology centers around our lives, you gotta be up-to-speed on this and that. Here at Stern PR™, based on real life experience with many internet-connectable devices, we want to share quick and easy suggestions on how to use social media, cell phones and computers a little better and/or safer.

How to Do Twitter Better

If you Tweet, the 140 character limit can be challenging. No worries. Besides using tight verbs and phrases, shorten the long URL to where you seek to link. Use the trusted Google URL Shortener found here.

If you’re a long-winded tweeter, use the free TwitLonger application here. Your tweet shall show the first 140 characters, followed by a link to a page which continues your commentary. It is simple set up. Quickly register here. Of course, to make it work, authorize the App to connect your Twitter account, before you may scribe your vaunter or spiel.

Sync Photos/Files on Cloud Services – Access Data Anywhere

Long gone are the days of lugging around floppy discs or even flash drives. Consider using free and paid Cloud services to store and sync across multiple devices like Google Drive, Apple’s iCloud, Amazon Elastic Compute Cloud and Dropbox. Most offer free storage up to a point with paid options for more space. Learn about Cloud Services for individuals & Business here.

Must Have! Anti-Virus for Cell & Tablets!

While anti-spyware computer installation is a no-brainer, don’t forget about seriously-needed cell phone & tablet security! If you do nothing, these devices are at high risk of viruses, spam or a phishing scam. Don’t do nada! A double negative used for emphasis.

Where to Download Cell/Tablet Security

To download for phone & tablets, go to Google Play or the Apple Store and search for anti-virus programs. “I recommend you only download the best rated software rather than the unfamiliar. Some top ones may charge a nominal fee, but the security coverage is worth it. If you’re on a tight budget, these top companies offer free light versions, too. Better have something, than nothing,” emphasizes Omaha Marketing Consultant Susan Stern. Watch Video about Spoofing here.

Time-wasting Robotic Cell Calls

It can be super annoying and result in lost productivity. While going about your intense work day or during coveted family time, your cell phone rings, and it’s a robotic telemarketer saying something like, “Update your 2013 Google listing!” It’s a robo spammer. Garsh these time-wasting calls can be frustrating! Learn more here.

Download Anti-Spam Cell App

‘Number Cop’ and programs like it block known spam numbers automatically. Downloads herein for Android or Apple I-Phones. “What’s great is that this App automatically detects many telemarketers and scam artists without having to answer the telephone. It works well, free for 30 days and costs about $2.99 to use thereafter, too,” said Stern. For more phone security advice, click here.

How # Cop Works for Cell Phones

‘Number Cop’, which holds a database of known spam numbers, blocks designated calls and sends them to voice-mail, where most hang up. Later, when time permits, view the blocked call history to obtain sender info and complaint stats. This App also allows you to block any phone # – a great gadget. Hooray.

PC Keylogger Finder to Spot a Thief

If your fast-as-lightening computer drags, run a free try-before-you-buy keylogger detection scan. “I recommend you go to PCMagazine or CNET to locate, download and eventually buy the keylogger finder rather than do so from unknown sites. I trust these reputable companies for downloads, reviews and software,” said Stern.

Do Frequent Windows Security Updates

To prevent security breaches, manually and regularly check (once a week) windows update security install status. Danger, danger. Don’t click install if a pop up asks you to update Windows, Adobe Flash Player or any program. The pop ups could actually be malware disguising themselves as the real deal. Tip: go to Adobe’s official site to download flash player. It is a safe, trusted source.

How to Update Windows properly: Even if you have set windows to automatically update, you should manually check the status at least once a week. (1) Go to Start Button (2) Click ‘My Computer’ (3) Scroll down to Windows Update (4) Open Prompt & Proceed (5) Restart Computer to Update Security Features

Use Alternate Browsers

It’s always wise to download several different browsers: Google Chrome, Mozilla Firefox, Opera, and Internet Explorer. It is debatable which browser is the safest. But unscientific local industry buzz appears to pick Mozilla Firefox, followed by Google Chrome, at this time. Browser Safety Tip: Make sure you frequently update the browsers and plug ins for stability and security.

Encourage Customers to Write Reviews

Increase website ranking (SEO) on Google, Bing & Yahoo by encouraging customers to write reviews on Google Maps, Manta, Yelp, Merchantcircle and the like.

Copy & Pasting Option

Should your right click option not properly work or you prefer an easy alternative, press the Ctrl C key to copy and Ctrl V to paste.

Keyboard Short Cuts

Press F5 to refresh or reload a web page. Hold down the Ctrl key and press the + or – to increase and decrease text size.

Get Word Definitions Quickly

Put define behind a word and Google it; you’ll get that word’s definition.

Online Shop Tip – Leave Item in Cart for a Bit

Before you buy, leave the item in the cart for a day or so. You may receive an email coupon from said company, saving you dollars.

Stern PR™ Tech Tricks & Tips

Everyone who uses a cell phone, tablet or computer may appreciate these simple tips and tricks on how to use them better and safer, courtesy of Stern PR™ Omaha. For more information, contact Susan Stern now.

Leave a comment Posted on September 23, 2013September 23, 2013 Copywriting

National Punctuation Day! Sept. 24, 2013…

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1 Comment Posted on September 11, 2013February 11, 2015 National Campaign Development, Public Relations

Stern PR Client Successes | Beef Additive Alert Campaign

Stern PR™ Client Campaign Successes

(Omaha, NE) — Stern PR Marketing™ has positive news to report about Client USA Beef Additive Alert™ in which Susan Stern is campaign development director. Notes Stern, “Cheers. Hear, hear! We got to hand it to USA Cattle Ranchers Harvey Dietrich and Gerald Timmerman who have helped put this controversial beta agonist cattle feed issue to the industry forefront & consumer mindset. Their efforts appear to be working.”

√ Many Beef Additive Alert™ Client Objectives Accomplished

As outlined on the Beef Additive Alert™ Facebook Campaign Page: (1) Cargill and (2) Tyson suspends buying cattle fed Zilpaterol; (3) Merck suspends sales of FDA-approved additive; (4) Research underway for potentially Zilpaterol-related Animal welfare issues; (5) Campaign revealed that Youth are a target market of a beta agonist cattle feed FDA-approved muscle-bulking drug, which an undetermined # of young show ring exhibitors have used to seek a competitive advantage; (6) The Chicago Mercantile Exchange on October 7, 2013 shall end delivery of cattle-fed Zilmax; and (7) Consumers are increasingly becoming more informed! Yes, Beef Additive Alert™ is doing the right thing for America. Together, we can all effectuate industry change to preserve USA Beef quality, consistency and integrity! Share your voice.”

Stern PR™ Reaction

“In a little over 1 (one) month, the Beef Additive Alert™ Campaign has contributed to making a positive impact: educating consumers and helping embrace industry change. We wholeheartedly believe that our clients have done the right thing by bringing the beta agonist cattle feed issue to the forefront, to America’s mindset,” said Susan Stern.

“We are proud to be the messenger of our client’s valiant mission. It takes courage and determination. So, cheers and hats off to USA Cattle Ranchers, self-described ol’ cowboys Gerald Timmerman & Harvey Dietrich,” added Stern.

What Stern PR™ Produces

Stern developed the campaign, as a one woman ban per se, including research & copywriting, website & graphic design, campaign logo, Video PSA, voice-over, social media administration, on camera spokeswoman, news release production, campaign name and so on. “You don’t need a 3-10 person National PR Firm to get the job done right. You just need us – our two person Omaha Nebraska Public Relations & Marketing company,” emphasizes Stern.

Inquiries? To contact Susan Stern about National, Regional & Local Omaha PR and Marketing services, visit official website here.

Next Step: Learn about Omaha Public Relations Firm Stern PR™

Leave a comment Posted on July 28, 2013February 11, 2015 Copywriting, Public Relations, Website Content Writing

Omaha Business Writer | Stern PR

Omaha Business Writer

Advertising, Marketing, Public Relations & Journalism. There’s no other place in town to look for an Omaha business writer. Stern PR Marketing IS your one stop shop for Omaha copywriting services.

Omaha Copywriter

“My clients appreciate my expertise. I bring forth 20+ years experience as a professional Omaha copywriter in the news business and corporate communications combined. I bring forth & scribe the right words, verbs and adjectives – resulting in aesthetically-appealing copy,” notes Omaha Copywriter Susan Stern.

Omaha Website Content Writer

Stern PR Marketing is an established Omaha website content writer. Susan Stern will tell your company story with Search Engine Optimization (SEO) in mind. Exceptional website writing by Stern PR. From slogan creation, biographies, corporate image and so on. Just name the task.

Omaha Press Release Writing Company

Susan Stern also specializes in news release writing and distribution. Whatever your goal, Susan Stern will develop an idea and transform it into a newsworthy press release – locally, regionally, nationally and globally.

Omaha Campaign Development

If you want to launch a national consumer action campaign, look no further than Stern PR Marketing. Public Relations Practitioner Susan Stern will handle all aspects of the project from research, copywriting and, logo design. Expect exceptional Omaha website & graphic design, .

Rely on Stern PR for social media, new release production and distribution, media interview coaching, spokesperson tasks, interview scheduling and consulting.

Inquiries? Contact Susan Stern direct in Omaha.
402-212-7489

Please visit the Official Website NOW!

Leave a comment Posted on July 17, 2013July 28, 2013 Uncategorized Image

Get Blown Away | Stern PR Marketing | Omaha Web Design

Leave a comment Posted on July 17, 2013July 17, 2013 Marketing Omaha

Cutting Edge Omaha Marketing & PR Firm

(Omaha, NE) — Stern PR Marketing. A cutting edge Omaha Marketing and PR firm providing start-ups and established companies with smart solutions to propel your brand forward. Call Susan Stern direct (402) 212-7489 | Read Stern PR Reviews
Visit Official Website

Leave a comment Posted on May 15, 2013May 16, 2013 Opinion

AP Reporter Phone Taps | Former Reporter Condemns

(Omaha, NE) — Shock and dismay. Outrage and suspicion. My reaction as a former Radio/TV journalist working in Washington, D.C., Iowa and in Omaha, when I read that the Department of Justice secretly spied on AP reporter & editor personal/professional phone call records.

CNN reports the “DOJ disclosed on Monday afternoon that it tapped two months’ worth of phone records of AP reporters and editors” as part of probe into national security leaks to the press. This intrusion was announced after-the-fact coming on the heals of a heavy-handed IRS targeting Conservative groups that oppose Obama and other Democrats.

No matter the reason for reporter spying, the Obama Administration clearly abused its power and violated the long-standing practice of Freedom of the Press and the right to protect sources in legal proceedings. Specifically, the Justice Department did not follow the usual policy, which is to give news organizations a chance to negotiate or contest such a subpoena ahead of time.

At present, there is no federal law that prohibits the feds from accessing reporter phone records. That said, the feds violated one of the pillars of Democracy, a free press, albeit it did not break any laws. There is no doubt that reporters nationwide feel fear and intimidation.

The time is right now for U.S. lawmakers to draft strong federal shield laws to protect reporters and their news-gathering sources and materials.

While Federal laws do not protect reporters’ privacy, the majority of states do have shield laws. Nebraska is one of 40 states according to the Reporters Committee for Freedom of the Press. Here in the Cornhusker state, The Free Flow of Information Act, NE Statue Sec 20-144 to 147, grants reporters the right to gather, edit or write news within a free and unfettered atmosphere. The law protects journalists from government interference, including protection from forcing reporters to disclose sources.

The seizure of the AP’s phone records is troubling. The intrusion certainly will chill journalists relationship with the Obama Administration and creates an environment of distrust and intimidation. Further, sources who seek reporter confidentiality will think twice before offering information – fearing that the Federal government may compromise “private correspondence”. If I were working a highly contentious government-related news story, I’d be fearful enough to buy a throw away phone, so I can privately talk with my source. How highly undemocratic! What do we live in North Korea?

In an apparent act of damage control, The Washington Post reports today that at the request of the White House, Sen. Chuck Schumer (D-N.Y.) intends to re-introduce a national Shield Law. “The Free Flow of Information Act would protect journalists from being compelled to testify about their confidential sources, unless all other avenues are exhausted and exposure is in the public interest” reports WP.

If a national Shield law is passed, there remains a concern of law language ambiguity that would still permit the feds to obtain reporter phone records using the public interest as an excuse in any circumstance. So-called feel good legislation. For U.S. reporters and the public alike, it would be in everyone’s best interest for lawmakers to consult directly with national media/print organizations while drafting new legislation.

In the meantime, the Justice Department deserves condemnation for tapping Associated Press reporters phone records. If they needed info, they should simply ask. It is up to the 4th Estate’s reporters to decide what information, if any, to release to Big Brother. Certainly, most respected US media outlets already possess the dogma to contact the Justice Department if it would prevent wars, attacks and other calamities. But revelations that the Justice Department decided on ITS OWN to secretly spy on reporters scrambling to identify an AP Government leaker, creates an environment of reporter fear and intimidation, which goes against our Democracy’s basic principles of Freedom of the Press.

Similarly to what Obama said today about the IRS, we should not tolerate this kind of behavior in any agency, but especially the Justice Department, given the power that it has, and the reach that it has in all of our lives.

Historically,American Journalists are the eyes and ears of government – watchdogs of the Executive, Legislative and Judicial branches on behalf of you – citizens. For reporters to continue working in an environment with free, unfettered access, journalists must be protected with a national Shield Law with some teeth. Drafted tomorrow.

Editor’s Note: Susan Stern, of Stern PR Marketing, is owner of a two-person, full-service Omaha Marketing Firm located in Nebraska’s largest city. Based on over a decade+ in TV, Radio and Print Journalism, Ms. Stern is no stranger to offering opinions on a a variety of topics including Freedom of the Press. Inquiries? Visit Official Website. Here Now.

3 Comments Posted on March 12, 2013March 12, 2013 Website Design

Snell Heating & Air Website Overhaul | Omaha Website Design

image-snellheating-omaha-website-design-by-sternprmarketing

Snell Heating & Air Conditioning Design By Stern PR Marketing Omaha

Omaha Website Design for Snell Heating & AC

(Omaha, NE) — The big reveal is here! Stern PR Marketing™ just completed a major Omaha Website Design overhaul for long-time client Snell Heating & AC. Today the website shines even brighter. As you navigate through it, you will notice a better overall look & functionality – which makes it one of the area’s best Omaha HVAC websites designed by Stern PR Marketing™. “We also completed a series of mini-videos, a new catchy Commercial, rewrote the content, updated a new coupon, created an online sign up option and much more,” notes Susan Stern, an Omaha Website Design firm and Marketing Consultant.

Easy Navigation…User-Friendly Omaha Web Design

Stern PR Marketing’s Omaha Website Developer Austin Scott was able to manipulate the template code to include these great elements to Snell Heating & AC’s website appearance. We added a homepage contact form, placed a phone number underneath the logo – all ways that make it easy for the customer to reach the Omaha HVAC company – immediately.

Susan Stern has been a long-time provider of design services and Omaha Marketing Firm Consulting for Snell Heating & AC, starting with the logo in 2004. When the Omaha HVAC Company needed a new website, they come to Susan. “To keep costs low, I scoured professional website templates worldwide and found the perfect fit!,” notes Susan.

Beyond Design…Full Service Omaha Marketing Firm

“I personally wrote all the website content writing, shot the photography, custom-designed most of the graphics including the sidebar banners, the coupons, and produced the Omaha videography. Plus, I manage Snell’s blog. Recently, we created a CMS – a website content management system, and also launched a Monthly SEO plan for Snell Heating & AC. Together Omaha website developer Austin Scott and I have transformed this template-based site into an outstanding one for Snell Heating & AC and its customers!”

Contact Susan Stern direct for a free written estimate. 402-212-7489

—-

Leave a comment Posted on March 5, 2013February 11, 2015 Copywriting

Press Release Services Omaha Neb. | Stern PR

(Omaha, NE) — A professionally written press release is a vital Public Relations tool aimed at obtaining news coverage, i.e. free advertising. It makes sense that the only copywriter your organization should hire should be a former reporter who actually vetted press releases and made the final decision whether to air as a news story. Here in Omaha, Susan Stern, of Sternpr4less.com – is the go-to person for Omaha Press Release Copywriting & distribution locally, regionally and nationally.

Omaha Copywriter Susan Stern Better

“What sets apart my copywriting from the rest, is that I am more than a mere writer. I am an Omaha marketing consultant who sees the big picture. With 20 years experience combined in journalism, PR and advertising, I write well – for aesthetics and search engine optimization. Tight words. Descriptive adjectives. No extraneous terms. That means my clients receive an outstanding one page news release with a catchy headline which appeals to news organizations nationwide,” emphasizes Omaha copywriter Susan Stern.

Click to Image to View Larger Version – SolarFrameWorks News Release by Susan Stern

News Release Advantage

A news release is a great tool to tout an innovative product, philanthropy, announce company restructuring, conduct a nationwide consumer awareness campaign and much more.

Contact Omaha Neb copywriter Susan Stern today direct at (402) 212-7489.

Leave a comment Posted on February 19, 2013February 19, 2013 Website Design

Ad | Omaha Website Designer + All Marketing On & Offline

Leave a comment Posted on February 12, 2013February 11, 2015 Opinion

OPINION – Not a Facebook Fan

Facebook Shares With 3rd Party Advertisers

Many of my clients ask me why Stern PR Marketing™ does not use Facebook for business. So, here’s my answer. As a strong proponent of internet privacy, Facebook fails to hit the mark. I’ve installed a software which allegedly shows, that every time I log in, despite what Facebook claims, my internet activities on this social media giant are indeed shared with 3rd party advertisers, rather extensively. So, lack of trust with where my personal information ends up – is one reason.

Facebook Used to Slander & Bully
While I have a personal Facebook account, for several years I have been contemplating deleting it. I’ve witnessed how Facebook use can harm other’s reputations. Some users post comments that are defamatory, crude and replete with curse words and other nonsense. I’ve heard story-after-story of teenagers using it to bully others. I’ve spotted teens posting personal thoughts that should be kept to themselves. They’re children. They don’t know better. Unless a parent is censoring activity daily which is unlikely, Facebook is problematic.

Facebook Not Private Despite Claims
Further, Facebook posts are not confidential. Even if Facebook is set to Private, unsuspecting “friends” can take screen shots, copy photos and other personal information and share with others without permission. Posts can be used as evidence in a Court of Law. In the Media. There is zero control to maintain privacy. Another ire, is that Facebook is constantly-changing Terms and Conditions, which clearly show an erosion of privacy for this money-making venture.

Disadvantages Outweigh Benefits
Sure, time to time, Facebook is indeed a great place to chat with long-time friends and family. Share photos, and the like. But in my opinion, Google Chat, email or the old-fashioned telephone do better.

Better Social Media Options
Yes, some of my clients use Facebook for business for Search Engine Optimization purposes. Some companies buy advertisements there. I’m not sold on Facebook ads or their effectiveness.
That said, there are other social media sites I think are more worthwhile: Google+, Linked In and Twitter.

In a nutshell, I do not recommend Facebook for business because of all the privacy erosions I allege that are taking place by – this behemoth Giant. There are better options.

—-

Susan Stern is a long-time Omaha Copywriter, and an Omaha Marketing Consultant for business. To learn more about Stern PR Marketing™, visit the official website here.

Leave a comment Posted on February 12, 2013February 12, 2013 Website Design

Omaha Website Design – 2013 Coupon!

Omaha Website Design 2013 Coupon

The time is NOW…to plan your 2013 Marketing Plan. Mention this advertisement, and enjoy $100 OFF Omaha Website Design & Development by Stern PR Marketing™.

Stern PR Marketing™ will transform your 21st Century dream website into reality. The Omaha Website Design plan can include all the bells & whistles that make the user experience a great one.

Design features can include online scheduling, a professional-produced home page commercial, an animation banner…you name it!

We do More! Omaha Copywriter. Videography. Graphic Design

Omaha Website Design by Stern PR Marketing™ also involves professional Omaha copywriting, graphic design, videography and photography. Few, if any local web developers offer those services. Why? They are purely technical.

“Here at Stern PR Marketing™, we offer recommendations and consulting that involves the entire marketing mix: traditional and internet marketing avenues. We see the big picture, whereas most Omaha Website Designers do one thing – set you up with a website alone.”

You need an Website Designer that is a full-service Omaha Marketing firm.

Mention this $100 OFF advertisement.
Then, contact Susan Stern direct at 402-212-7489
Free written estimates.

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Official Website

Leave a comment Posted on February 11, 2013March 2, 2014 SEO

Omaha SEO Company – Search Engine Optimization Services Omaha

(Omaha SEO) — A website alone does not do enough to build rank on Google, Bing & Yahoo. That’s why Omaha business owners need a monthly SEO plan from our Omaha SEO Company.

How Much Is SEO?

Here at Stern PR Marketing™ Omaha, we are very flexible when it comes to our SEO packages. We work for a set number of hours on your website each month. We offer a wide range of SEO packages that fit your marketing budget. At the end of each month, we provide you with detailed progress reports on how our work benefits your site. This report will show a return on your investment (ROI).

What are other types of SEO services can we do?

Regularly update your business – website, business blog, social media sites, etc.
Continious Website content writing – essential to build & maintain Google, Bing & Yahoo page ranking (Blog, Article Submission sites, directories & busiess listings)
Optimization of Corporate video (s)
Producing Monthly Reports on Keyword & Competitor Analysis
Writing timely newsworthy or industry P.R. articles written on company business blog
Swap out, re-design & repost coupons

Questions? Contact Susan Stern direct (402) 212-7489. An Omaha SEO Company. No contract monthly SEO plans. No pressure sales. Personalized Service.

Visit our Website

Leave a comment Posted on February 4, 2013February 13, 2014 Copywriting, Omaha Resume Writing

Fantastic Resume Writing Services Omaha Neb

Superior Resume Writing Services Omaha, Nebraska

Looking for an Omaha Resume Writing Company? Look no further than Stern PR Marketing™. “I have done a plentitude of resume/cover writing services for individuals,” notes Susan Stern, a professional copywriter for 20+ years.

Prices for resume & cover letter writing services in Omaha, Nebraska typically range $150 to $200 depending on project complexity. That said, for some industries, which require extensive research executive resumes can take longer than 2 or 3 hours time investment, and would be priced accordingly.

Do-it-yourself Omaha resume writing is not recommended. Since most professional business individuals have expertise in other areas beside writing, they come to me.

You have seconds to impress a potential employer. Don’t ruin the first impression with a long-winded, resume with extraneous words, including inactive verbs and weak adjectives. Instead, consider outsourcing Omaha Resume Writing services to Susan Stern. “I help professionals from any industry give an outstanding first impression via a resume and cover letter. Polished. Concise. Attention-getting and appropriate per industry.”

You can expect an exceptional resume! After you land the job, Stern PR™ will pen your online bio.

Stern PR Marketing Review
Thanks Susie – Resume looks fantastic, great job!
Betsy Timmerman, Omaha Insurance Agent

Contact Susan Stern direct at (402) 212-7489
Visit Official Website Here

Leave a comment Posted on January 7, 2013January 7, 2013 Website Design Image

One Stop Shop Omaha Marketing Firm + Website Design Omaha

Leave a comment Posted on January 4, 2013January 4, 2013 TV & Internet Video Production

Stern PR Learns Advanced Omaha Video Production Techniques

(Omaha, NE) — You got to stay current! Stern PR Marketing is deeply committed to obtaining continious education aimed at fine-tuning all aspects of advertising, marketing, PR and journalism!

Susan Stern has just completed learning advanced Omaha Video Production techniques – self-taught education. “I just spent 25 hours of intensive, hands-on training on how to create 21st Century titling effects & bottom 2/3rd techniques. This education is absolutely essential to take to a higher level – my Omaha Video Production company. This allows me to provide my clients with better-looking Omaha Corporate Video Production & TV & Internet Commercials. Fortunately, client, Snell Heating & AC, an Omaha-area HVAC Company, is the first to benefit from the advanced 3d effects, transitions and titling:

Susan Stern also created a new animated Stern PR outro to be placed at tail-end of Omaha Videography projects – using these newly-acquired advanced skills:

Few people realize the labor-intensive effort of putting together a creative, stand-out Omaha video production for TV or internet. It takes hours to complete with each video frame manually manipulated and produced to perfection. “I’ve been doing Omaha Video Production, starting with TV news stories since 1991, followed by commercial production. It takes a keen, highly creative eye to do it. Many Omaha videographers slap productions together with not much thinking OR use a canned approach,” notes Susan Stern, an Omaha Marketing Consultant.

No wonder companies comes to me for Omaha videography. I am a one-person Omaha area Video production shop. I create commercials at a higher standard. I handle the HD videography, graphics, script-writing, voice-over, editing and directing,” remarks the Omaha videographer.

“What sets apart Stern PR Marketing Video Production from the rest – is easy. I tend to handle all on & offline marketing for my clients – so, unlike an outsider with one task to do, I’m intimately knowledgable about my clients products and services – since I handle it all. That translates into exceptional Omaha Commercial script-writing and video production.”

Stern PR Website Omaha Visit Official Website

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Leave a comment Posted on December 10, 2012December 10, 2012 Internet Marketing, Marketing Omaha, Website Design Image

2013 Marketing Plan

The time is here. Time to set your 2013 Omaha Business Marketing Budget!
Let Stern PR™ develop an affordable plan of action.

Visit Official Website Now

Call Susan Stern Direct at (402) 212-7489

Leave a comment Posted on October 21, 2014February 11, 2015 SEO, Website Design

Omaha Marketing Firm B2B Alert: Go Mobile or Lose Website Rank

Google Rolls Out New Algorithms

(Omaha Ne Marketing Firm News) — Warning: Google rolls out new algorithms that penalize or down rank websites that are not mobile-friendly. Not sure what that means? Test your website. How does it look on a smart phone or tablet? If you can not view the full site content, are forced to zoom in or pan – it’s time to convert. Go mobile.

Get Rid of Flash Animations – NOT Mobile Friendly

It use to be all the rage for its bells and whistles – the look. But now flash within websites is passé for two reasons. Content within flash animations are read by search engines as an image rather than words, so flash does nothing for SEO – rank building.

Secondly, based on the announcement of Google’s new algorithms, websites with flash animations are expected to be penalized with a down ranking – simply because the flash does not display on smart phones and tablets, including Android Samsung Galaxies or OS Apple devices like iphones and ipads.

While an interactive banner looks cosmetically appealing on a MAC or PC desktop and laptop, Google, the search engine GIANT, does not care about appearances. No. No. No. Google is more interested in providing the best user experience – ON ALL DEVICES:

“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users,” said Yoshikiyo Kato, Software Engineer, on behalf of Google Mobile Search team on the webmaster blog.

Business Owner Alert: Google may penalize your site

Optimizing a website for mobile search use to be – an after thought. But as more and more people go online via cell or tablet, an estimated 31 percent of traffic, Google is altering its search algorithms to meet their needs. This means that, if your website is not built for tablet and mobile phone users, your website may lose its spot in organic search rankings. Yes, you are being forced to go mobile.

Mobile Website Should be Priority

Omaha Ne Marketing Firm Recommendation. “Website ranking can make or break a business. If your site is not mobile-friendly, i.e., optimized for mobile devices, you’ll probably lose business. Whenever Google announced new algorithms, all businesses should take heed. Our Marketing firm in Omaha Nebraska recommends you have your website re-built to be mobile responsive. That means whatever device someone uses, the CSS (tech language) will appropriately adapt.”

Mobile Revolution Changes Way Customers Find You

To convert your website to mobile, contact our Omaha Marketing and website design firm in Nebraska, here.

Call Stern PR Omaha Now!

402-212-7489

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Stern PR Marketing Firm located in Omaha Nebraska is the go-to company for website design & development, SEO, Copy Writing, Graphic Design, Video, Social Media Management, Advertising and Public Relations services. Visit Official Website now.

4 Comments Posted on September 14, 2014October 22, 2014 Opinion

Vala’s – Hay Okay

Credit: Susan Stern Sternprmarketing.com

Vala’s Pumpkin Patch Coupons and Prices

2014 Vala’s Pumpkin Patch Gretna Ne
Opens Friday, September 19th to October 31st

—
2014 General Admission Prices
$12.49 + sales tax per person – Mondays, Tuesdays, Wednesdays and Thursdays
$14.99 + sales tax per person – Fridays, Saturdays and Sundays
Note: ages 2 under FREE
—

2014 Vala’s Admission Price Online
$13.99 per person + sales tax – Fridays, Saturdays, and Sundays
$10.42 per person + sales tax – Mondays, Tuesdays, Wednesdays and Thursdays
—
Vala’s COUPON 2014
KETV is touting a Family 4 pack of tickets for – $29.98 – before tax. Valued at $59.96
Expires: 10/31/2015 | Buy online here. SOLD OUT
—

2014 No Frills & Bag & Save Tickets
$14.99 each + sales tax. $2.50 off coupon for a pumpkin + a “Vala Buck” for $1.00 off paid activity, food +
—
DAILY HOURS
Open 9am to 9pm – Sundays, Mondays, Tuesdays, Wednesdays and Thursdays
Open 9am to 10pm – Fridays and Saturdays
Phone: 402-332-4200
12102 South 180th Street
Gretna, NE 68028
Get directions
—

Helping Put Business on the Map since 2004!

Compare Vala’s Pumpkin Patch in Gretna Ne
Admission Prices Over the Years

2013 Admission Price
$12.49 + sales tax per person – Mondays, Tuesdays, Wednesdays and Thursdays

$14.99 + sales tax per person – Fridays, Saturdays, Sundays
Kids 2 and under FREE.
—

2014 Vala’s “Online” Admission Price
$10.42 each + sales tax – Mondays, Tuesdays, Wednesdays and Thursdays
$13.99 each + sales tax – Fridays, Saturdays, and Sundays

—-
2013 Admission Price
$10.54 + sales tax per person – Mondays, Tuesdays, Wednesdays and Thursdays
$14.99 + sales tax per person – Fridays, Saturdays and Sundays
September Weekend Discount: $12.88 / person

—

2013 Vala’s “Online” Admission Price
$13.21 + sales tax – Fridays, Saturdays and Sundays
$9.99 + sales tax – Mondays, Tuesdays, Wednesdays and Thursdays
Season Passes are also available for $31.64 per person.

—
2012 Admission Price
$13.29 + sales tax per person – Fridays, Saturdays and Sundays
$9.99 + sales tax per person – Mondays, Tuesdays, Wednesdays and Thursdays
—

VALA’S PUMPKIN PATCH – HAY OKAY! – REVIEW

By Susan Stern – Omaha
Article written September 2010

(Stern PR–Gretna, NE) – Vala’s Pumpkin Patch near Omaha offers fun, not only for kids, but for moms, dads and grandparents, too. Monday, Tuesday, Wednesday and Thursday evenings after dark is when to go. Not only do you pay a reduced entrance fee per person (kids 2 and under FREE), but the night sights are more appealing than during daylight. Weekends tend to be crowded and admission costs more.

The fun is on stage. Take comedian www.amazingarthur.com who holds shows throughout the day near the entrance/exit. Oh my gosh. As a mother, I giggled every time – he walked and talked. He’s a hilarious jokester who peppers his jokes with a little bit of salt from the 80’s, great for our generation, and he is especially proficient at magic for kids.

Beyond the satire, kids age 6 and up will enjoy the free open air bouncy blob – it’s gigantic and trampoline-like. Plus, it’s the perfect way for children to release their energy. There’s a blob for tweens/teens, as well. Mom’s and dad’s may partake. Of course, you gotta take off your shoes. Everyone.

The simple things keep the young ones happy, like climbing on John Deere tractors, and the hay rack ride. These offerings, plus the gorgeous colors of fall, teaming with happy children’s faces, create picture perfect moments for camera enthusiasts. Time to take a selfie!

If you’re looking for a discounted pumpkin purchase – to be candid, you may consider buying elsewhere – pumpkins are pricey here. Still, as a novelty, it’s a gob of fun to take a hay rack ride (nominal cost) stop and shop for a pumpkin in the field. A word to parents. Take the hay rack ride at the end of your visit. Otherwise, you’ll end up lugging the heavy fruit around. That’s a schlep.

For action enthusiasts, check out the pumpkin cannon and giant sling shots. These activities cost a nominal fee. Looking for a party place? Plan ahead, Vala’s is a great place to host a campfire site get together: Birthday, corporate event, field trip and a wedding. That said, take note. No alcohol is allowed.

Moms and dads. FYI. Don’t expect a Disney World Adventure at Vala’s Pumpkin Patch with lights, camera and action. Vala’s Pumpkin Patch is low-key country, complete with down home fun. Sure, there’s roughly 2 hours of stuff to see and do. What’s especially a delight is that each fall season Vala’s adds a new attraction.

Be aware. Some of the sights might bore adults such as the non-spooky haunted house and storybook lane – yawn. There’s farm animals (plug my nose) to feed and pet. Still, without a doubt, young children seem to enjoy it all.

But hay….Everyone likes the train. The pig race kills time. If all else fails, you can munch on food like turkey legs, fried Succotash, or Barbecue. A word concerning the pocketbook. Expect to blow some cash, especially if you shop for Halloween supplies, costumes and other goods – gourds, jellies, cider and such. Kudos to Vala’s though. A lot of the food items and scented candles are made in Nebraska – nice.

As for admission at Vala’s Pumpkin Patch, it ain’t cheap (ain’t used for emphasis), but not too costly either. In a nut shell, Vala’s Pumkin Patch in Gretna Ne is a must-see attraction for families every Fall season!

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Authored by Susan Stern, owner/operator of Stern PR Marketing firm in Omaha, Nebraska. This creative agency helps put business on the map since 2004. Specializing in website design services of Omaha, copy writing, SEO, social media, graphics and video. Learn more now.

6 Comments Posted on February 21, 2014February 24, 2014 Internet Marketing, SEO

White Hat SEO vs…

White Hat Vs. Black Hat SEO
SEO Omaha Company Tips

“In the vast world of SEO (Search Engine Optimization), there’s the good & bad guys – two different techniques used to increase Google, Bing & Yahoo search engine ranking,” notes Marketing Consultant Susan Stern, an SEO Omaha company owner. ‘White Hat’ is ethical SEO. This is the preferred method used by reputable U.S. businesses. ‘Black Hat’ SEO is unethical search engine optimization.

SEO defined: Process of building and maintaining search engine position via industry key words that Google, Bing and Yahoo index.

White Hat SEO is Ethical

Under a ‘White Hat’ approach, a Web site that is SEO-optimized focuses entirely on delivering high quality content, keyword relevancy – following Google rules and regulations as a guidepost. This involves creating unique content, I.e. rich writing penned by a professional copywriter, who also drafts title tags, meta descriptions, and #hashtags when appropriate. With each online article, press release or social media post, she composes relevant industry keywords, and generates appropriate URL’s – for rank building.

White Hat is NOT keyword stuffing nor sneaky search engine manipulation, such as, video spamming services and buying likes. Plus, ‘White Hat’ SEO includes keyword & competition analysis and internal/external link building aimed at improving link popularity. Creating content for users, not search engines, is the objective, with ranking as a secondary goal.

Black Hat SEO is Not Good Business

Duh, Duh, Duh. On the other side of the fence…are the bad guys – labeled as ‘Black Hats’. For purposes of racial equality in semantics, Stern PR™ shall herein refer to them as ‘Crooked Hats’. To replace the term ‘White Hats,’ let’s call them ‘Straight Hats’. Okay?

Spammy Black Hat SEO Bad

The ‘Crooked Hats’ are spammers who use a variety of techniques. Herein we shall solely focus on one. A common sneaky tactic: website comment spamming.

They deluge your email inbox with junk comments, aimed solely at creating back links from your quality site to their substandard one. Their goal? They want you to approve their nonsensical comment and URL. This might give them credit on Google and boost their website spot.

Of course, not all comments are spam. It is okay to approve legitimate feedback, and the originating URL’s. Check them out, too, before approving.

Now crooked hat spam is not only a nuisance, it results in lost productivity. You can expect to waste valuable time combing through the junk, marking as spam and sending to the trash.

Beware. At first, It takes a keen eye to spot a spam comment:

“Annoying. I’m bombarded with 10 a day on average. Seriously, wastes my time. Disguised to look like a legitimate commentary to an article I’ve written, it’s pure SPAM. Sam I Am, Green Eggs & Ham… Here’s a sample of their deceptiveness – aimed at trying to get the website administrator to approve their “comment” on my website,” said Susan Stern, an Omaha SEO Company strategist.

Just like the mounds of crap – you sometimes get in the U.S. Mail box. It takes time to sift through the good versus bad, spot the junk & toss. On the internet, a ‘Crooked Hat’ barrages you with similar garbage, but wears a far better disguise. What a waste of time! Gur. Look right. 🙂

Again, to summarize, in search engine optimization terminology, ‘Crooked Hat’, a.k.a. ‘Black Hat’ SEO refers to the use of aggressive SEO strategies that disobey search engines rules & overall ethics.

Why Some Do Black Hat SEO?

‘Crooked Hat’ SEO is more frequently used by those who are looking for a quick financial return on their Web site. Eventually, search engines catch up with the culprits – sometimes radically reducing their website ranking or banning them altogether.

White Hat SEO, Only Way

In the world of internet marketing, the only approach for long-term search engine ranking success is using ‘White Hat’ SEO techniques. If you run a business that outsources SEO, and you should to Stern PR™ – the best approach is to hire an internet consulting firm in Omaha that does SEO ethically.

Ethical SEO means to Industry Expert Mellisa Burdon, “building high quality website pages to engage and persuade, setting up analytics programs to enable site owners to measure results, while improving a site’s conversion rate.” Susan Stern, an SEO Omaha company strategist, agrees with this ethical SEO approach.

Call Susan Stern now – for SEO Omaha company services.
402-212-7489

Final Step: Sign Up for SEO Omaha Company Monthly Plans Now!>>

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Article originally published on March 13, 2012.
Revised February 21, 2014.

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Asking for an Online Review

Offering Discounts for Review – Major NO NO

Don’t Pressure Customers DO NOT Make Sale Contingent Upon A Positive Review

This Author Shares Story to Educate Business Owners

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Comment below. Share Your Stories.

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For internet marketing Omaha services, visit the official Stern PR website here>>

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Don’t Pressure Customers
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